1995 Mitsubishi 3000gt Spyder on 2040-cars

Auto blog

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2014 Mitsubishi Outlander unveiled with new look, standard seating for seven

The 2014 Mitsubishi Outlander wears the new face previewed at the Geneva Motor Show earlier this year, and adds a host of features on top of its seven standard chairs. Ditching the shark-nosed Lancer-inspired front has reduced drag, increased use of high-tensile steel means a 200-pound weight loss and the reworked 2.4-liter four-cylinder paired a CVT will all result in what Mitsubishi says is one of the most fuel-efficient vehicles in the seven-passenger segment. Looks-wise, around the rest of the vehicle come sharper sculpting and more character lines.
Reaching higher inside, the IP is now soft-touch, and a heavily restyled interior with woodgrain accents is more somber, but more elegant. Mod-cons have gone up a step, too: the 2014 Outlander getting a next-generation nav system, a power tailgate that can be opened from the driver's seat and safety tech like Lane Departure Warning.
There's a press release below with more info, and high-res shots from the LA Auto Show floor above.

2014 Mitsubishi Mirage to carry $12,995 price tag*

If you've only got about twelve grand to spend on a car and you want something new, you've got options, but not many: You can get a Nissan Versa sedan for $11,900, a base Chevrolet Spark hatchback for $12,170, or - as Mitsubishi has just announced - a 2014 Mirage for $12,995.
Not only does that make it one of the cheapest new cars you can buy, but Mitsubishi also claims it's "the most fuel-efficient gasoline-powered non-hybrid vehicle in America," carrying an EPA highway fuel economy rating of 44 miles per gallon. But then that rating is for the CVT model, which will cost you an extra grand over the base five-speed manual version. The bog-standard DE model comes with features including automatic climate control, keyless entry and seven airbags, but for another $1,200 (with either transmission) you can upgrade to ES trim with a whole mess of other features. Regardless of which model you choose, though, you'll have to pay an extra *$725 for delivery ($920 if you live in Alaska or Hawaii), elevating the actual cost of entry to $13,720 in the Lower 48.