2014 Mazda Cx-9 Touring on 2040-cars

Auto blog

Mazda builds 4-millionth Mazda3

To say that the Mazda3 is a vital product for Mazda would be one heck of an understatement. In fact, the model line accounts for about 30 percent of the manufacturer's sales. Fortunately for Mazda, they're selling well.
These days, the Japanese automaker is building the Mazda3 (known domestically as the Axela) in Japan, China, Thailand and, as of last month, in Mexico. The company's expanded global production capacity has helped Mazda reach four million units of the Mazda3 sold around the world since the first model was introduced over ten and a half years ago.
Over the course of that decade since its introduction in June 2003, Mazda has gone through three generations of Mazda3, the newest model benefiting from the company's Skyactiv technology and even encompassing a hybrid model in the Japanese Domestic Market.

This is what a 1,200-hp twin-turbo 4-rotor looks like in a Miata

We've seen the diminutive Mazda MX-5 Miata swallow plenty of big engines, but New Zealand drifting ace "Mad Mike" Whiddett is roaring into where-no-man-has-gone-before territory. Wanting to replace his 515-horsepower "MADBUL" RX-7 and its twin-turbocharged, three-rotor 20B engine, his new ride is an NC-series Miata with four rotors and twin Garrett turbochargers courtesy of Pulse Performance Race Engineering. It is called "RADBUL," and expected power at standard boost is 1,200 hp, but the builders at Pulse Performance think it will get up to 1,500 hp at full boost. And yes, that exhaust exits through the hood. Four-rotor engines are actually popular - builds are detailed on forums like this one from 2007 and this one from 2008, this UK company or this Canadian company will sell you one complete - but they're usually being prepped for an RX-7. Mad Mike's choice of a Miata for this enterprise makes this about as extreme as you can get, short of throwing it into a Mazda R360. You can watch Mad Mike tell the story of the build in the video, and check out the first and second installments about the build on the Red Bull site.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.