2014 Mazda Cx-9 Touring on 2040-cars

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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

2016 Mazda MX-5 Miata will rock 2.0L SkyActiv engine in US, 1.5L elsewhere

Let the speculation finally end - we know what will power the next-generation 2016 Mazda MX-5 Miata, and it's not turbocharged. The US model will get a SkyActiv 2.0-liter engine and six-speed manual, while models in the rest of the world have a 1.5-liter engine, confirming earlier rumors.
Unfortunately, Mazda isn't letting loose how much power either of these mills make just yet. For sake of comparison, the current SkyActiv 2.0 in the Mazda3 produces 155 horsepower and 150 pound-feet of torque, and the 1.5-liter in the UK (and elsewhere) has about 99 hp and 110 lb-ft of twist. However, the current Miata produces 167 hp and 140 lb-ft.
But fret not droptop fans. The company's brochure from the 2014 Paris Motor Show confirms, "all available drivetrains have been specially tuned for the all-new MX-5," which at least hints at the possibility of more performance. Also, even if the numbers remain untouched, the new Miata should feel even more sporting on the open road. That's because Mazda says the new model weighs in the neighborhood of 2,200 pounds; with that in mind, the 2016 car would boast around 14.19 pounds per horsepower versus 14.85 lb/hp in the present MX-5. Progress!

2014 Mazda3

The Cure For The Common Corolla
I hate the Toyota Corolla. I'm not talking about the new 2014 model; I can't yet judge a car I haven't driven. I'm referring to the current, old-as-dirt sedan. As an appliance, I get why people buy it, but it represents everything that I, as a car enthusiast, dislike. I don't like looking at it, I don't like sitting in it, and I really don't like driving it. There is absolutely no amount of emotion dialed into any part of the Corolla experience and every other vehicle in the segment is a far better choice. But still, somehow, Toyota sells 'em like hotcakes.
Thankfully, there are a lot of people who agree with me. And for folks like us, companies like Mazda exist. This small Japanese automaker places emotion and driver involvement as its top priorities when creating new products, and mostly - especially in recent years - the end results have been great. The new CX-5 crossover is a doll, to say nothing of the rakish and lovely new Mazda6 that launched earlier this year. And let's not forget the Miata...