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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

2018 Maserati GranTurismo First Drive | Better with age?

There are not many rational reasons for owning a Maserati GranTurismo (or GranCabrio convertible, for that matter). Even Maserati admits this. The short list occupies a single paragraph. Firstly, the GranTurismo is not German. Don't laugh. For some people, that's enough. Secondly, it has rear-seat space and comfort that remains the class benchmark. Thirdly, its cabin is the place where art and craftsmanship meet. There are far more rational reasons to not buy one. Let's tick them off, since we're in the mood. Firstly, it's already had its tenth birthday. It's not jeepers-fast by today's standards and neither is it remotely frugal. It drives the back wheels through a six-speed transmission, so it has 50 percent fewer gear ratios than AMG. Also, the only thing light about it is the weight of its driver-assistance systems. The 4.7-liter GranTurismo and its roofless GranCabrio sibling prospered in the plus-minus ledgers early in their careers, but they now operate outside them, in the sketchbooks of translated emotion. The Pininfarina-designed body is still stunning, a decade on, from any angle. It's had some tickles on the front and rear bumpers to make the grille more like the one on the Alfieri concept car, there are new headlights in the same space and the aerodynamics have been cleaned up so it can streak beyond 186 mph. When we say "streak" we really mean "creep" because it tops out at 187 mph. It has air vents behind the front wheels now, but they're not functional, and neither are the three signature vents high up on the front fenders. Maserati's aero guys tested German cars with working air vents and found their aero contributions were minimal. The air inlet on the MC's is, though, and so are the twin hot-air outlets that give the carbon-fiber hood its exaggerated contours. The big news from the Powertrain Department is that it's been busy eliminating stuff, rather than doing new things. It simplified its life by killing off the entry-level 4.2-liter V8, so the only engine in the entire range now is the Ferrari-built 4.7-liter, 90-degree V8. Don't think of bolting in the torque-rich twin-turbo V6 motor from the Ghibli, Quattroporte or Levante – or the twin-turbo V8, either – since neither are available. The V8 also comes in just the 453 horsepower version, regardless of whether you like the standard GranTurismo Sport or shell out another $17,745 for the $150,570 GranTurismo MC.

This is our clearest look yet at the next Maserati Quattroporte

The best look we've had at the next Maserati Quattroporte so far was found in patent drawings that could have substituted for a whole lot of other cars. But seen here is a more useful glimpse, courtesy of someone on the lookout in Italy who caught a prototype in a skin-hugging wrap.
Maserati has apparently gone with the Charles Eames philosophy on the redesign: "The details are not details. They make the design." The overall line is familiar - not such a bad thing even on this 10-year-old sedan - but the detailing appears to have been refined and made sleeker. The taillights themselves should make for an especially interesting feature if the camo'ed car can be trusted.
The next Quattroporte is predicted to be roughly 450 pounds lighter than the current car, and underhood grunt is expected to come from a 520-horsepower, 5.2-liter turbocharged V8 at launch, followed by a 420-hp, supercharged V6 supplied by Ferrari, both working through an eight-speed ZF transmission.