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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Check out the Maserati Levante's not-finished interior

Maserati continues to develop the Levante luxury crossover years after previewing it as the Kubang concept, but new spy shots give us the best look yet at the interior of this long-awaited CUV. Our spies think we could finally see the production version as soon as the Geneva Motor Show in March. Look past the giant computer screen, keyboard, and rat's nest of wires to get an idea of what Maserati has in store for the Levante's wealthy occupants. The company fits the luxury crossover with thickly bolstered leather seats to hold front passengers tight, and the driver grips a three-spoke steering wheel. A piece of cloth partially covers the infotainment system, but its position echoes the one on the Ghibli. A wood-trimmed center console features several buttons, including a large control dial. This Levante's exterior camouflage and cladding hide a lot, but it's clear that the design sticks fairly close to last year's patent drawings. The big hump on the roof also can't hide the coupe-like arch that leads to the rear hatch. Maserati's crossover uses a tweaked version of the platform from the Ghibli and Quattroporte and likely shares their turbocharged V6 and V8 engines, too. The Italian company has high hopes that the Levante's mix of luxury and performance appeals to customers in the booming CUV segment because a success could turn around the brand's flagging sales. However, the vehicle needs to compete in a rapidly crowding market of high-priced entries that would soon include models like the Bentley Benayga, Lamborghini Urus, and Aston Martin DBX. Related Video:

Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Maserati Gran Turismo recalled for fire risk

The Basics: Maserati is recalling 33 examples of the 2016 GranTurismo and GranCabrio built from September 1, 2015 to November 30, 2015. The Problem: A non-galvanized main fuel delivery line can corrode and cause a fuel leak and increase the risk of a fire. Injuries/Deaths: None reported. The fix: Dealers will replace the main fuel delivery line free of charge as of January 7, 2016. If you own one: Owners may contact Maserati customer service at 1-201-816-2600, citing the brand's number for this recall: 300. You may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: Report Receipt Date: DEC 18, 2015NHTSA Campaign Number: 15V849000Component(s): FUEL SYSTEM, GASOLINEPotential Number of Units Affected: 33Manufacturer: Maserati North America, Inc.SUMMARY: Maserati North America, Inc. (Maserati) is recalling certain model year 2016 Granturismo and Granturismo Convertible vehicles manufactured September 1, 2015, to November 30, 2015. The affected vehicles are equipped with a non-galvanized main fuel delivery line that may corrode and result in a fuel leak.CONSEQUENCE: A fuel leak in the presence of an ignition source can increase the risk of a fire.REMEDY: Maserati will notify owners, and dealers will replace the main delivery fuel line, free of charge. The recall began on January 7, 2016. Owners may contact Maserati customer service at 1-201-816-2600. Maserati's number for this recall is 300.NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Is this designer sitting in Alfa Romeo's new SUV?

Well, well, well, what have we here? A picture of Lorenzo Ramaciotti, that's what. It was posted by Ralph Gilles on Instagram. But what's more interesting is what Ramaciotti is sitting in. And it appears to be a new crossover from Alfa Romeo. For those unfamiliar, Lorenzo Ramaciotti is one of the foremost designers in the Italian automotive industry. He served as head of Pininfarina until 2005, and in 2007 was named chief designer for the Fiat group. That's put him in charge of styling more Ferraris, Maseratis, Alfas, and others than we could name. But at nearly 68 years old, he's now preparing to retire, handing the reins to the design of everything that Fiat Chrysler Automobiles makes to his American counterpart Ralph Gilles. Gilles paid tribute to Ramaciotti with this photo and statement posted on Instagram. It shows the veteran designer sitting in the back of what looks to be an SUV. The thing is, though, that it doesn't look like any SUV or crossover we've seen to date. Judging from what we can see of the dashboard design – more angular and modern than rounded and retro – and given who's sitting in the back, we're likely looking at either an Alfa Romeo or a Maserati. Both are working on launching their first crossovers, but the similarity of the dashboard and center-stack design to that of the new Giulia suggests this is probably an Alfa. Whatever it is, it appears to have a rather tall but narrow tailgate, with a flat load floor extended by a fold-down rear bench. If Ramaciotti has done half the job with this crossover as he did with hits like the Ferrari 360 Modena or the Alfa 4C, we're sure it will be a stylish affair inside and out. We'll have to hold on to see how it pans out, but judging from the apparent level of completion of the product pictured, it shouldn't be long now. I have got to dedicate my year and this era of my career to one of my true Heroes, design Legend (& very soft spoken) Lorenzo Ramaciotti. Many of you may not have heard of him but have likely loved the cars he has had his hands in. Mr. Ramaciotti has had one of the most illustrious careers an automobile designer can have. Having led one of Italy's most famous design houses, #Pininfarina for 17 years and contributed there for an incredibly prolific 33 years. He came out of retirement in 2007 to lead Fiat design. In 2009 I met him as my colleague, global boss and most importantly a true mentor.

Maserati pulls the plug on Trofeo spec racing series [w/video]

For the past twelve years, customers looking to push their Maserati to the limit have been taking part in the Trofeo series. But the Italian automaker is pulling the plug and stepping into to GT4 competition. The Trofeo World Series kicked off back in 2003 when the field was made up of spec racers based on the old Maserati 4200. The newer GranTurismo MC took its place in 2010, and with it the series expanded from Europe into other locations. This year's calendar saw it race at Paul Ricard in France and the Red Bull Ring in Austria, at Road America, VIR, and Laguna Seca here in America, at Suzuka in Japan and Abu Dhabi in the Middle East.This will be the last season for the championship, but that doesn't mean client racers won't have a chance to turn the wheel of a Maserati in anger again. Instead of competing exclusively against identical machinery, Maserati will now support customer teams in two racing series under GT4 regulations: the Pirelli World Challenge here in the US and the European GT4 Championship across the pond. To that end, it's adapting the GranTurismo MC from Trofeo spec to GT4 by reducing the output from the 4.7-liter V8 from 488 horsepower to 430 and tweaking the aero package. Following the Balance of Performance tests to be undertaken under the auspices of the SRO (which runs the Euro GT4 series as well as the Blancpain championships), a good 10 teams will field 20 cars between the two series on both sides of the Atlantic. Those still interested in competing in spec racing series with identical machinery still have plenty of places to turn, including the Ferrari Challenge, Lamborghini Super Trofeo, and the Porsche Supercup. Check out the modified Maserati GranTurismo MC GT4 in the gallery above and video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MASERATI TO COMPETE IN THE 2016 GT4 CHAMPIONSHIPS 17 December 2015 - The final round of the 2015 Trofeo World Series took place at Abu Dhabi's Yas Marina circuit last weekend, bringing the sixth and final season in Maserati's single-make series to a close. This, however, will not be the end of Maserati's sporting activities: the GranTurismo MCs will be back on track in 2016 competing in the international GT4 series run by private teams.

Sergio rethinks FCA-GM merger idea, dismisses critics

After many public overtures, Fiat Chrysler Automotive CEO Sergio Marchionne has claimed his company won't be making a hostile takeover bid for General Motors. This is despite widespread speculation that FCA's desire to merge was motivated by its allegedly dire situation. As one unnamed GM exec who spoke to Automotive News earlier this year put it, "Why should [GM] bail out FCA?" "We are not choking. We are in relatively decent shape," Marchionne told journalists attending an FCA shareholder meeting in Amsterdam, AN reports. "We have been publicly rebuffed, we have been rejected and you cannot force these things. I don't want to. At the moment, we have no intention to do anything hostile." Instead of focusing on merging with GM, or any other partners for that matter, FCA will refocus on implementing its ambitious five-year investment plan, which would see it dump $52 billion into its various brands, with a particular focus on Alfa Romeo, Maserati, and Jeep. So far the attempt has largely been unsuccessful, especially as it relates to the Italian brands. Earlier this week, additional reports emerged that claimed Alfa was pushing back the Giulia and an unnamed CUV while reassigning resources to updated versions of the Giulietta and MiTo hatchbacks. This is not the first time we've heard about trouble for the Giulia, of course. For Masearti, though, it was the first we'd heard of delays for Alfieri sports car, which allegedly won't appear in 2016, as promised. We can expect a proper breakdown of FCA's adjusted plans when Marchionne and Company reveal an updated product slate next month. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience. News Source: Automotive News - sub. req.Image Credit: Paul Sancya / AP Alfa Romeo Chrysler Fiat GM Jeep Maserati Sergio Marchionne FCA

Slow Chinese market delays Maserati and Alfa Romeo models

We already told you that Alfa Romeo was delaying the Giulia sedan and an unnamed CUV, but now things are getting worse. According to Bloomberg, Maserati has delayed the Alfieri sports car. And it's all China's fault. The faltering Chinese domestic market, which is experiencing its slowest period of growth in nearly three decades, is forcing Fiat Chrysler to rethink its plans for its Italian models, Bloomberg reports. Rather than going for models that would likely be popular in China, including the Alfa CUV and a larger sedan, the company will shift its focus and bring out updated MiTo and Giulietta hatchbacks, both of which would play better in Europe, an unnamed source within FCA told Bloomberg. This news is notable because it shows that FCA boss Sergio Marchionne's ambitious product transformation is not progressing as smoothly as planned. In the MiTo's case, the company is willing to go back on its original strategy. The subcompact hatch wasn't supposed to survive beyond 2016, but Bloomberg is reporting an update is due by the middle of next year. As for Maserati, well, there's not much to say. The Alfieri was supposed to go on sale next year, and now it's not. There's no word on how (or even if) Maserati's priorities will shift to another vehicle, or if this is simply a matter of money being distributed away from one of FCA's brands and toward another. Related Video: News Source: BloombergImage Credit: Andy Wong / AP Alfa Romeo Maserati Sergio Marchionne FCA alfa romeo giulia alfa romeo mito alfa romeo giulietta maserati alfieri

Maserati recalls 135 GranTurismos over door latches

Maserati issued a recall for faulty door latches on the GranTurismo. Only 135 examples are affected, though the GranTurismo is a low-volume product. The problem with the door latches is that they may not have been properly heat-treated, which means that in the event of a crash, the door could swing open. All of the affected GranTurismos (both coupes and convertibles) are from the 2016 model year and were produced between June 24, 2015, and September 2, 2015. While Maserati's sales figures (thanks largely to the introduction of newer models) continue to climb, the GranTurismo accounts for only a small portion of the company's overall production. Last year the company sold an all-time high of 36,500 units around the world, of which only 3,500 (or less than one tenth) were from the GranTurismo line - which remains the oldest in the Maserati lineup. Since introducing the GranTurismo in 2007, the Modenese automaker has rolled out the Ghibli, replaced the Quattroporte, and is preparing to delve into the SUV market with the forthcoming Levante. A new two-door model is expected to arrive in the form of the Alfieri, which won't replace the GranTurismo, per se, but we wouldn't expect the GranTurismo to stick around for long after the Alfieri comes along. RECALL Subject : Passenger Side Door Latch Not Heat Treated Report Receipt Date: NOV 10, 2015 NHTSA Campaign Number: 15V744000 Component(s): LATCHES/LOCKS/LINKAGES Potential Number of Units Affected: 135 Manufacturer: Maserati North America, Inc. SUMMARY: Maserati North America, Inc. (Maserati) is recalling certain model year 2016 GranTurismo and GranTurismo Convertibles manufactured June 24, 2015, to September 2, 2015. The affected vehicles were built with passenger side door latch components that were not heat treated. CONSEQUENCE: If the door latch was not heat treated, in the event of a crash, the door latch may fail allowing the door to open, increasing the risk of injury. REMEDY: Maserati will notify owners, and dealers will replace the passenger side door latch assembly, free of charge. The recall is expected to begin in November 2015. Owners may contact Maserati customer service at 1-201-816-2600. Maserati's number for this recall is 292. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video:

Maserati expands Quattroporte cable recall to 1,000 units

It was nearly two years ago that Maserati issued a recall for a number of Quattroporte sedans. At the time, the recall only affected 63 units in the United States. But now the Italian automaker has broadened that campaign to include nearly 1,000 examples across the country. The issue in question is related to the battery positive cable for the alternator and starter motor, the insulating cap of which may not have been installed correctly. The cable may not have been secured properly in the engine bay, too. According to the statement below from the National Highway Traffic Safety Administration, the problem could increase the likelihood of the cable shorting out, causing the wiring harness to overheat and potentially start a fire, or the engine to stall and potentially cause the vehicle to crash. The expanded recall still only affects certain examples of the 2014 Maserati Quattroporte GTS with the V8 engine – namely those manufactured between October 1 and December 31, 2013. That now includes an estimated 984 vehicles in the United States, the owners of which can expect to hear from their local dealer to have the cable inspected and, if necessary, replaced. Related Video: RECALL Subject : Starter Motor Cable may Short to Ground Report Receipt Date: OCT 21, 2015 NHTSA Campaign Number: 15V686000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 984 Manufacturer: Maserati North America, Inc. SUMMARY: Maserati North America, Inc. (Maserati) is recalling certain model year 2014 Quattroporte GTS V8 vehicles manufactured October 1, 2013, to December 31, 2013. In the affected vehicles, the battery positive cable for the alternator and starter motor may not have its insulating cap installed properly at the starter motor. Additionally, the cable may not be adequately secured in the engine bay. These factors may result in the cable shorting to ground. CONSEQUENCE: If the battery positive cable shorts to ground, the wiring harness may overheat, resulting in a fire. The car also may stall, increasing the risk of a crash. REMEDY: Maserati will notify owners, and dealers will inspect the vehicle to verify that the starter motor cable has a properly installed protective cap and that the cable is adequately secured. If not, the starter motor cable assembly will be replaced. These repairs will be performed free of charge. The recall is expected to begin November 11, 2015. Owners may contact Maserati customer service at 1-201-816-2600.