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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

The List #0100: Drive the Italian Alps

The List travels to northern Italy to experience driving the Italian Alps. For this grand drive, we need a proper grand touring sports car. The Maserati Quattroporte fits the bill, with four doors, space for luggage, and all-wheel drive for those snowy mountain passes. But first our hosts make a quick stop at the Museo Casa Enzo Ferrari in Modena to take in an exhibit celebrating 100 years of Maserati. "The scenery is unbelievable," says host Patrick McIntyre. "If you're going to come all the way to Italy, rent a car and drive through [the Alps]." Join Jessi and Patrick as the check 'drive the Italian Alps' off of their list. Have an RSS feed? Click here to add The List Click here to subscribe to The List in iTunes Click here to learn more about our hosts, Jessi and Patrick

Alfa Romeo Giulia to get Ferrari-related engine

Alfa Romeo has a long, proud history of using V6 engines in its coupes, sedans, and sports cars over the years, but as the new Giulia sedan approaches, the Italian marque is allegedly turning to Ferrari for its next six-cylinder. This is obviously not the first time a Ferrari-sourced or derived engine has been found under an Alfa's long hood. While 8C Competizione famously used a version of Ferrari's F136 V8 during its short run, the Giulia's new V6 will be offered on a much larger scale, slotting in above an entry level, four-cylinder turbo (likely the next-gen version of the 4C sports car's 1.75-liter engine). According to Autocar, the new V6 will be "specially developed for Alfa Romeo," and will be built at the Termoli engine factory alongside the new turbo four-cylinder. As for the rest of the Giulia, Autocar has been able to shine a light on a number of other details about the new midsizer. It will, thankfully, be rear-wheel drive, and designed to counter the "mostly cold and clinical" and soulless cars of the German competition, Maserati chief Harald Wester told AC. Some of the new sedan's structural elements will even be shared with Maserati's entry level model, the Ghibli. Most notable of all, though, is what the Giulia means for American consumers. After the limited-run 8C and the niche 4C, the new sedan will lead Alfa Romeo's long-awaited, large-scale return, where it will combat the popular BMW 3 Series, Mercedes-Benz C-Class, Audi A4, not to mention rivals like the Cadillac ATS and Lexus IS. Look for more on the Giulia next week when it's officially revealed in Milan.

Maserati Boomerang concept could fetch millions at auction

It's not every day that a truly head-turning, show-stopping, one-of-a-kind concept car goes up for auction, but that day is coming soon. Bonhams consigned the one and only Maserati Boomerang concept for its upcoming auction in Chantilly, France. The concept, designed by the inimitable Giorgetto Giugiaro at his Italdesign studio, debuted at the Turin Motor Show in 1971, and resurfaced at the Geneva Motor Show the following year in fully functional form. It was based on the Maserati Bora (by the same designer), packing a V8 engine good for 300 horsepower and 300 kilometers per hour (186 mph). What really set it apart, however, was its dramatic wedge shape that could only have been penned by Giugiaro. Of course it was never put into production, but its design was said to have influenced the original Golf that Giugiaro designed for Volkswagen shortly thereafter – to say nothing of the BMW M1, DeLorean DMC-12, Lotus Esprit, and so many others. In correspondence with Autoblog, Bonhams specialist Philip Kantor quoted its pre-sale estimate range at ˆ3-4 million (about $4 million, give or take half a million, at current exchange rates). That might seem like a big chunk of change, but as Kantor points out, "It's a unique, road registered concept car by the best car designer of the 20th century, so in comparative terms it's very realistic." We'll look forward to seeing bidding reach that range when the gavel drops on Sept. 5. For now, you can check out its sharp lines in the high-resolution image gallery above. THE ONE-OF-A-KIND MASERATI BOOMERANG OFFERED AT BONHAMS 5 Sep 2015, The Chantilly Sale A signature concept car of the 1970s, the Maserati Boomerang was a one-off prototype unlike anything seen before. Using geometric shapes and ruler straight lines, its angular style made a strong statement at the 1971 Turin Motor Show. Now the Boomerang is set to cause a stir once again as a highlight lot of Bonhams 5 September Chantilly Sale. Philip Kantor, Bonhams European Head of Motoring, said: "The Boomerang was the first car of its time to create such a strong, angular style statement. It's considered by many to be one of the most remarkable designs of the 20th century and the 'grandfather' to the Volkswagen Golf Mk 1.

Zagato to reveal new Maserati-powered Mostro at Villa d'Este

Zagato has a record of collaborating with some of Europe's finest automakers, but it's the storied past it shares with Maserati that the coachbuilder will be celebrating at the Concorso d'Eleganza Villa d'Este this summer. And that's where Zagato will reveal the Mostro, previewed here. The coachbuilt custom pays tribute to the 1957 Maserati 450 S – known as "il Mostro" for its monstrous power. The Zagato-bodied coupe (one of its last designs not to use the Kamm tail) was commissioned and raced by Stirling Moss at Le Mans, and supposedly remained the most powerful front-engined racecar in the world into the 1990s. This modern tribute is built around a carbon monocoque, with a dry-sump Maserati V8 mounted up front but between the axles for optimal weight distribution, driving a six-speed semi-automatic rear transaxle. The design comes from the same studio that gave us such recent creations as the Alfa Romeo TZ3 and Perana Z-One, and shares some similar design traits, but with quasi-pontoon front fenders capping the long nose and swept-back greenhouse. In correspondence with Autoblog, Zagato confirms that the Mostro is designed for the track, but will be "ready for street homologation." The carrozzeria will build five examples before Maserati's current centenary year is over. Each has already been spoken for, though none are headed to customers in the US. Coachbuilders seldom reveal pricing for this type of project (particularly when they've all been pre-sold), but we're told that "none of Zagato's atelier cars exceed 1 million. As collectible cars, the value of a Zagato typically overcomes the purchasing price within a few years." We'll look forward to seeing the finished product in full once it's ready. In the meantime you can view it – along with a brief pictorial history of the relationship between Maserati and Zagato – in the slideshow above and the details in the trio of texts below. Related Video: Mostro powered by Maserati at the 2015 Concorso d'Eleganza Villa d'Este Cernobbio, May 2015. The Mostro powered by Maserati is the latest creation of Zagato's current Iconic decade, a new tradition for the atelier that began at the end of coachbuilder's Neoclassical period (2000-2010) to celebrate the most iconic models of automotive history. Marking the delivery of the first customer car, Zagato will present the new Mostro as a world premiere at the Concorso d'Eleganza Villa d'Este.

Maserati Levante SUV previewed in patent drawings

Maserati is set to become the next high-end automaker to get into the crossover game with the impending launch of the Levante, and this could be our best look at it yet. Revealed in drawings reportedly filed with the patent and trademark office in Australia, these line drawings give us an idea of what to expect from the design of the Trident marque's upcoming crossover. The styling looks fairly consistent with what we've come to expect from the Ghibli and Quattroporte sedans, only in a higher-roofed, liftback form. Evident in the design are the Modenese automaker's grille and lighting forms, its signature portal vents along the front fender, powerful rear haunches and a steeply raked tailgate. Previewed by the Kubang concepts of 2003 and 2011, the Levante will be a vital product for Maserati's expansion – just as the Bentayga will be for Bentley, the F-Pace for Jaguar, the DBX for Aston Martin and the Urus (if ever approved) for Lamborghini. Expect it to pack the same V6, V8 and diesel engines as the aforementioned existing sedans when it debuts sometime soon into the new year ahead. Related Video:

We drive the cars of Furious 7... in Forza Horizon 2 [w/video]

On March 27, Turn 10 Studios, the folks behind the Forza Motorsport series, and Universal Pictures, the studio responsible for the Fast and Furious franchise, gave us a match made in heaven, announcing a "standalone expansion" featuring the two franchises. Called Forza Horizon 2 Presents Fast and Furious, it features the cars from the latest film installment, unique missions and the voice-acting of Chris "Ludacris" Bridges, who plays tech guru Tej Parker on camera. A Fast and Furious video game? Seems like a no brainer. It gets better. Rather than limiting the Fast and Furious Edition cars to the expansion game, Turn 10 made them available through one of their (some may say notorious) downloadable content packages. Eight of the expansion's 11 cars were made available for just $4.99 (the only cars that weren't included were the Fast and Furious Edition Nissan GT-R, while the Bugatti Veyron Super Sport and McLaren P1 are already available in-game). What's cool ais that the cars featured in both games are visually identical to the vehicles driven by the stars of Furious 7. Each in-game car has an on-screen parallel that plays a role in advancing the film's story. Considering that we're unlikely to score seat time in Dominic Toretto's real Dodge Charger, then, we figured we'd take to the game and test the car in the digital realm. We've got nine little cluster reviews, covering the cars both in the game and how they appear in the movies. And don't worry, there are no major spoilers here. Click on for the cars of Forza Horizon 2 Presents Fast and Furious. 1970 Dodge Charger R/T Fast and Furious Edition Supercharged 7.2L V8 / 900 HP / 663 LB-FT The one vehicle that is mandatory in a Fast and Furious video game, Dom's hot-rodded 1970 Dodge Charger, is as much a character in the films as its driver. Furious 7 marks the fourth appearance of this Mopar beast in the series. Not surprisingly it's a handful to drive, wildly quick and with a four-speed transmission packed full of very tall gears. But beyond that, it's arguably the coolest of the FF Edition cars. This black beauty is exactly as it appears in the latest installment of the film, with the video game version featuring intricate little details, like the moving parts on the BDS supercharger. It's an iconic car, and it's treated as such in the game.

Uber adds supercar rides in Singapore

Order a ride through Uber and you'll have a choice between what kind of car you want or need: Uber Black for standard fare, Uber X for the lowest cost available, Uber Taxi to order a regular cab, Uber SUV if you need to move more people or even Uber Lux if you want a luxury town car service. But customers in Singapore now have another option: to be picked up in a Lamborghini or Maserati. The pilot program launched in collaboration with Dream Drive will allow customers to be picked up in either a Lamborghini Gallardo Spyder or a Maserati GranTurismo to get around the Southeast Asian city-state. Ordering up the Maser will set customers back 165 Singapore Dollars (equivalent of $120 USD) for the first 15 minutes and 7 SGD ($5.10) for every subsequent minute. The Lambo gets the same per-minute rate but begs a higher 200 SGD ($146) base rate. Uber and Dream Drive were even offering free rides over the weekend to launch the initiative. Those prices make riding around in an Italian exotic pretty pricey, especially since you don't actually get to drive them – just ride shotgun. But then cars are quite expensive to begin with in Singapore, where it costs over half a million in US dollars to get a new Maserati in the first place. News Source: Uber via GTspirit.com Green Lamborghini Maserati Supercars Uber singapore

Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Maserati rules out smaller Macan rival

These days every luxury automaker is going after the Porsche Cayenne with a crossover of its own. Among those coming up is the Maserati Levante, which will mark the Trident marque's first foray into high-riding territory. But don't expect it to follow up with a Macan rival as well. Speaking with Autocar, Maserati chief Harald Wester ruled out the possibility of a smaller crossover to join the Levante in the Modenese automaker's lineup, ostensibly because doing so would step on the toes of other brands under the Fiat Chrysler umbrella – particularly with Alfa Romeo set to launch a crossover of its own. "We are an extremely complex multi-brand group and to have every doing a little bit of everything is not the right way," Wester told the British magazine. "In this business, you should never say 'no' in a dogmatic way, but my personal opinion is that Maserati wouldn't want to go below the Levante in size." And Wester's opinion goes a long way in the halls in Turin and Auburn Hills: he's head of both the Maserati and Alfa Romeo brands, and is also the group's Chief Technology Officer. That's something that has never seemed to deter the Volkswagen Group, though, where Bentley is gearing up to take on its sister company's Cayenne with the upcoming Bentayga and is also said to be considering a Macan rival. And that's to say nothing of other SUVs occupying similar size and price positions from Volkswagen, Audi and potentially Lamborghini. Which only serves to underline the different approaches taken by Europe's two largest automakers. Look for the Levante to debut at the 2016 Detroit Auto Show.