1998 Lincoln Mark Viii Lsc 2 Door Coupe (stock # 30901) on 2040-cars

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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

Lincoln Aviator vs Cadillac XT6 | How they compare on paper

There have been big, three-row family crossovers for quite a while now, but until recently the luxury market hasn't fully embraced them. Sure, you could literally get one with a third row, but unless you were a kid, chances are the term "dungeon-like" was going to be tossed around. Things are changing now, however, as new and redesigned entries are starting to hit the market. We've recently had a chance to get our first drives of the 2020 Lincoln Aviator and 2020 Cadillac XT6, two all-new three-row crossovers from American luxury brands. We also got a turn behind the wheel of the updated 2020 Volvo XC90. However, since none of our editors have yet to drive to drive them all, we wanted to see how they compare on paper, examining their engine specs and interior dimensions. We also included the 2020 Acura MDX, the original three-row luxury crossover, which continues to sell well despite approaching the end of its current generation. That it offers a hybrid model makes it that much more applicable given the Aviator and XC90 also offer gasoline-electric powertrains, albeit of the plug-in variety. 3 Row Luxury Crossovers Powertrains View 1 Photos Non-hybrid MDX has a 5,000-pound max tow rating. How do their performance and fuel economy compare? This one is absolutely no contest. The 400-horsepower Lincoln blows away its competitors despite having a price tag that's similar to the 310-horsepower Cadillac and in between the XC90's T5 and T6 models. At least the Acura is considerably cheaper. Besides the eye-popping output, the estimated 0-60-mph time of 5.5 seconds (gleaned from the mechanically similar Ford Explorer ST) is appreciably quicker than the others. Now, fuel economy is a bit lower, but the efficiency of Volvo's four-cylinder engines are likely more susceptible to varying due to driver differences. It should also be noted that the Cadillac gets the same combined fuel economy estimate as the Aviator despite having 90 fewer horses and 144 fewer pound-feet of torque. Just one of the ways where the XT6's prospects dim in the presence of its cross-Michigan rival. The Cadillac is also not available as a hybrid model. The others are, but are disparate. The Lincoln Aviator Grand Touring and Volvo XC90 T8 are similar in concept: range-topping models that are as much about adding performance as they are fuel economy. Their hefty price tags certainly reflect that as well.

2004 Lincoln Mark X concept car goes to auction

Twenty years ago, retro design was arguably at its apex (though it's really never gone away, either here or in other markets). And apparently Ford and Lincoln were considering a way to offer even more retro two-door goodness out of the Thunderbird, which was a couple years old in 2004. The result was the Lincoln Mark X concept car, which is pretty much a rebadged Thunderbird with a couple of unique features. It never went into production, but if you really had your heart set on it, this is your chance to make the sole example your own. At a glance, you might not notice the Thunderbird connection, especially with the top down. The Mark X leans heavily on the '60s Continentals with its wide chrome grille and subtle integrated headlights. It also features the distinct chrome trim that runs along each edge of the car from the headlights all the way back to the tailpipes. It also features slender, wide rear taillights, and a dramatically sloping rear fascia with a sharp edge where the tailpipes lurk. The Mark X also has the party piece of the then-trendy power retractable hardtop. It even had glass panels in the roof, kind of like the later VW Eos. But look a little longer, and you can see the similarities. The proportions, and especially the hardpoints around the doors and windshield, are pretty clearly straight off the Thunderbird. And as contemporary reporting showed, everything mechanical in the vehicle was the same as the Thunderbird, from the powertrain to the suspension. It gets the same 280-horsepower 3.9-liter V8 and five-speed automatic as the T-Bird, along with rear-wheel drive. The interior is much more of a departure from the T-Bird, though. It has the retro dual cowl dashboard that would later appear in other Lincoln products including the Zephyr, Navigator, Aviator and MKX. The MKX of course was actually a Ford Edge-derived, front-drive-based SUV, and so hardly related to this Mark X concept, but it did at least have a similar Continental-style grille when it launched. To a certain extent, it's a little bit surprising the Mark X didn't get a green light for production. Since all the mechanical bits were already in production, and not just in the Thunderbird. The platform, called DEW98, was a unique rear-drive platform with fully independent suspension that was used in the Ford Thunderbird, Lincoln LS sedan and Jaguars S-Type and XF. They all were offered with the same 3.9-liter V8, too, with V6 variants of the LS and Jaguars.