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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Lamborghini Aventador SV Roadster gets chilly shakedown

It was only days ago that Lamborghini gave the Aventador Superveloce its official debut at the Geneva Motor Show, but apparently the Italian brand has been hard at work on the next variant too. For those that want a 740-horsepower, 6.5-liter V12 singing a sweet song just behind their ears with the top down, then Lambo is testing an SV Roadster in the arctic. While the model is wearing copious camouflage and some very cool spotlights, the removable roof panel is still fairly obvious in several of these spy photos. Beyond the top, it doesn't look like Lambo is doing much to the body design, though. All of the pieces here can also be found on the SV coupe. There's no word when the SV Roadster might debut. Although with the standard model already complete, development of the convertible probably shouldn't take too long. The official unveiling might even be before the end of the year, especially with the coupe beginning sales in Europe in the spring. Featured Gallery Lamborghini Aventador SV Roadster Spy Shots Image Credit: CarPix Design/Style Spy Photos Lamborghini Convertible Performance Supercars lamborghini aventador sv lamborghini aventador lp 750-4 superveloce lamborghini aventador sv roadster

Mansory loads up the Lamborghini Huracan with more power, carbon fiber

Mansory drenched the Lamborghini Huracan in carbon fiber and cranked the engine to more than 1,000 hp. The result? Something called the Torofeo, which was revealed at the Geneva Motor Show. The name refers to toro, which is Spanish for bull, and the Super Trofeo Motorsports line. Mansory added new air intakes up front to improve cooling, widened the body, made the wheel arches more prominent and gave the supercar new mirrors. There's also a new rear spoiler and diffuser that enhance air flow. The tuner says the carbon-fiber pieces are even lighter than Lamborghini's stock parts. There are also enhanced daytime running lights as a passive safety feature. Under the hood, the 5.2-liter V10 gets two turbochargers and is rebuilt with new pistons, camshafts, connecting rods, a new fuel system and a water-cooled intercooler. There's also an upgraded exhaust system. The enhancements lift the Huracan to a claimed-1,000 hp, up considerably from the usual 600-plus hp. The cabin is upgraded with more leather, Alcantara-covered seats and a new steering wheel. It all rolls on forged alloy wheels that measure 20 inches in front and 21 in the rear. Sound good? Mansory also brought plenty of other cars, including a slightly less powerful Lamborghini, to Geneva, as well. Related Video: MANSORY TOROFEO –Lamborghini Huracan in an exclusive MANSORY-carbon fibre suit. March 2015 A radical, new interpretation of the Lamborghini Huracan is the latest development from the premium manufacturer MANSORY. Referring back to the Spanish "Toro" meaning bull and the Super Trofeo Motorsports Range, MANSORY have christened the sports car TOROFEO. Radical changes have been made to the body, engine and interior, making the "little" Lambo a real MANSORY car. And as you would expect from MANSORY, they didn't hold back in their use of carbon fibre. Where Lamborghini thought they had maximised the use of carbon fibre, MANSORY have added an extra touch based on their core competency. No other company in the market is as closely linked to the use of carbon fibre as MANSORY. These specialists manufacture and process this ultra-light, extremely strong material taken from the world of motorsport in their own in-house autoclaves, which means they don't have to rely on suppliers. This gives them complete freedom in the scope, fit and design of components. The best proof of this can be seen in the completely newly designed carbon fibre body.

Lamborghini Aventador LP 750-4 Superveloce strips down, powers up [w/video]

"I hope the sun doesn't shine today." "I'm good-looking enough." "What the Aventador really needs is more power." There are some words that are seldom if ever spoken, but then there are some people who aren't inclined to listen to them. And we're glad that a growing number of 'em work for Lamborghini. Because without them, we wouldn't have beautiful monstrosities like the new Aventador SV, presented for the first time at the 2015 Geneva Motor Show. It's actually called the Lamborghini Aventador LP 750-4 Superveloce, but that's a mouthful and a half of spaghetti bolognese, so everyone will be calling it SV for short. But whatever you want to call it, it promises to be fast. Like, time-warpingly fast. The tinkerers in Sant'Agata have managed to squeeze 740 horsepower and 509 pound-feet of torque out of the Aventador's already high-strung 6.5-liter V12. Unburdened by 110 pounds of excess weight, with an increase in downforce by 170 percent, a retuned suspension, a variable steering rack and new carbon-ceramic brakes, the Aventador SV is slated to run to 62 in 2.8 seconds and on to a top speed of 217 miles per hour. Which nobody needs, of course, but when was a Lamborghini ever about meeting needs as much as desires?

Lamborghini Aventador SV gets more, less weight [w/video]

Following Lamborghini's recent tease, we were pretty certain that the Italian supercar brand would unveil its Aventador Superveloce at the 2015 Geneva Motor Show. Sure enough, during the Volkswagen Group Night event, the supercar with more power and less weight made its grand debut. Technically dubbed the Aventador 750-4 SV, Lambo revised the valve train and added a new four-exit exhaust with less backpressure. The result is a redline now at 8,500 rpm and a boost to 740 horsepower and 509 pound-feet of torque. Grunt still gets to all four wheels via a seven-speed gearbox. The changes help reduce the sprint to 62 miles per hour to just 2.8 seconds, and if that's not enough, 124 mph is just 8.6 seconds away from a standing start. The top speed reportedly rises to 217 mph. The other major factor in helping this improved performance is a 110-pounds reduction in weight to tip the scales at 3,362 pounds, which comes thanks to copious amounts of carbon fiber. On the outside, the door panels, side sills, fenders and new fixed rear wing are all made from the lightweight material, and the upgraded parts for the body reportedly increase downforce by 170 percent. The interior even features Lambo's Carbon Skin fabric for the headliner. Beyond the lighter weight and extra power, customers get magneto-rheological dampers, carbon-ceramic brakes and variable ratio electric power steering. All of this Italian performance comes at a price of 327,190 euros before any value-added tax when the cars go on sale in the spring. Official US pricing isn't announced yet , but that figure equates to about $366,000. Check out a video of the car being unveiled at VW's Group Night festivities in Geneva.

Lamborghini teases something 'Reactive' for Geneva

Lamborghini is teasing a big reveal at the upcoming Geneva Motor Show on March 3, but the exact identity of the vehicle remains a mystery. However, Lambo is including a fairly obvious clue in its video that suggests one likely candidate. The Italian brand's clip shows off some rocky roadsides, a glimpse at the interior and a brake rotor. It also claims this is, "the most reactive car ever." The hint is hiding in plain sight with the slashing S that appears in each line of text. Lamborghini was seen filming the Aventador SV at the end of January along a road not unlike the one on display in this clip. It boasted a new front-end treatment and a massive rear diffuser and rear wing. Also, that S-shaped slash in the video is practically identical to the one the side of the car that was spotted. Power is almost certainly increased as well, but like the model's true identity, the brand isn't giving specifics yet. Of course, it's possible this clue could just be a red herring to throw off fans. Regardless, Lambo definitely has something exciting in store for the Swiss show. Related Video:

Mansory tunes Lamborghini Huracan to 838 hp

The Lamborghini Huracan is a pretty potent package right out of the box, but the tuners at Mansory are showing that it's always possible to squeeze just a little bit extra out of a performance car for the willing buyer. The company's more aggressive interpretation of the coupe makes its public debut at the 2015 Geneva Motor Show. The Lambo's revised styling might be too brash for some people, but Mansory at least backs the looks up with a significant boost in power. The company keeps the 5.2-liter V10 in place but bolts on a single turbo, new exhaust and retunes the engine and transmission software to push output up to 838 horsepower and 575 pound-feet of torque. Thanks to the boost, the sprint to 62 miles per hour now takes a claimed 2.9 seconds, and the top speed reportedly grows to 205 mph. The stock Huracan is almost curvaceous by Lamborghini standards with a set of tightly focused flowing arcs making up its shape, but Mansory completely ditches subtlety for its carbon-fiber body kit. Up front, the the new lip spoiler adds tiny flying buttresses to each corner, and the wider fenders at the rear cover up the 12.5-inch-wide, 21-inch-diameter forged wheels. There's also a behemoth of a diffuser and massive wing at the back to suck the turbocharged Lambo to the road. If buyers want it, the tuning company offers a bespoke leather interior, as well. MANSORY refines the Lamborghini Huracan to the highest level Deeply rooted in the MANSORY philosophy is the motto to continually provide automotive masterpieces. Shortly before the Geneva Motor Show 2015, MANSORY, specialists for the refining and customisation of exclusive sports cars, granted a first glimpse of the refining program for the Lamborghini Huracan. A wide bodied development model is planned as a world premier at the Geneva Motor Show. The soon to be presented bodywork program makes it clear that MANSORY differs significantly from the standard series vehicle. In addition to design elements such as the specially designed daytime driving lights and the new carbon wing mirrors, targeted design interventions provide for an increase in aerodynamics. Whether front, rear bumper or side skirts - all body components are exclusively shaped and cured under high pressure and high temperatures in an autoclave using high-tech carbon materials. The advantages of this method are proven: Acceleration, stopping distances and fuel consumption are all improved due to the weight reduction of the car.

2015 Lamborghini Huracan LP 620-2 Super Trofeo [w/video]

Pull a run-of-the-mill Lamborghini Huracan LP 610-4 off the Sant'Agata Bolognese assembly line, and you'll get a fearsome piece of machinery that can hit 60 miles per hour in as little as 2.5 seconds and reach a terminal velocity in excess of 200 mph. The stats are stunning, but the boys at Lamborghini want more – not just numerically, but more in the greater glory of an all-encompassing, brand-aggrandizing, Ferrari kind of way. Why compare the Raging Bull with the Prancing Horse in particular? Surely, any self-respecting gearhead knows that the two brands exude subtly different swaggers. But the gap goes well beyond the superficial: while Ferrari (not to mention competitors like McLaren and Porsche) has nurtured an enviable racing history from LeMans to Monaco, Lamborghini's history on the track is a bit scarcer. The Volkswagen Group recently thrust Bentley back into competition to reinvigorate the brand's past glories, and the next VW brand to win the racing lottery is Lamborghini. Behold: the Lamborghini Huracan LP 620-2 Super Trofeo. Born To Race While Lamborghini claims a long history of wedge-shaped exotica, the Huracan was the first production car in the brand's half-century history to be engineered from scratch with the racetrack in mind. As such, the street car's screaming, naturally-aspirated V10 and 3,135-pound curb weight are mere starting points for Dallara Automobili, the firm tasked with developing the racecar in conjunction with Lamborghini. For starters, the standard Huracan is alleviated of many of its pedestrian trappings like airbags, sound systems, and swanky power-operated leather seats. By jettisoning the unnecessary, the Super Trofeo manages to slim down nearly 330 pounds, to around 2,800 pounds. Don't let the mere 10 (metric) horsepower jump fool you: the LP 620-2's Motec engine management system not only adds data acquisition capabilities (which work alongside an eight-setting traction control system and a 12-setting Bosch ABS setup), it completely changes the power delivery characteristics of that 5.2-liter V10. More on that later. A good chunk of that weight loss comes from the removal of the entire front end of the drivetrain, which transforms this Huracan from an all-wheel-drive animal to a rear-drive beast.

Lamborghini exploring more elegant designs

Ferrari's front-engined V12s and mid-engined V8s have taken turns monopolizing the brand's perception; the 550 Maranello was probably the last front-engined V12 to be first-to-mind, now the 458 Italia leads the family. Not so at Lamborghini, where a mid-engined V12 has been the go-to and centerpiece since the extraterrestrial Countach landed, and it still is no matter how much the Huracan outsells the Aventador. That shape, those doors, that engine – they're the franchise. That doesn't mean Lamborghini isn't trying new things. The Asterion LPI 910-4 concept from last year's Paris Motor Show was more than the marque's first draft of a hybrid, it was an exploration of a different avenue in design. According to design chief Filippo Perini, "We need to understand if we can open another window in our future to be not so extreme but also a little bit more politically correct and elegant." The Asterion points at elegance and "a daily use of the car" with more room inside, a slimmer rocker panel and sill for easier entry, and a raised hip point in the seats for a higher driving position. Perini said that from the driver's seat, "You can see the color of the car. That is something unknown in our very extreme designs." Extreme Lamborghinis aren't going away, however – note that Perini spoke of opening "another window" of design. The goal, he said, "is to understand if [its] design language will be appreciated by a different kind of customer." We can't imagine why not, and we hope we get more news about the "hyper cruiser" GT outside of magazine articles and auto show grandstanding. If it were up to us, Lamborghini would open that window all the way.

Deadmau5 orders Nyanborghini Purracan to replace departed Purrari

EDM DJ and producer Deadmau5 is unusual among car collectors for a few reasons, like the fact that the Canadian native didn't get his driver's license until he was 32 - about two years ago and well into fame - so his first car was a Porsche 911 Carrera RS. Elsewise, his garage contains a BAC Mono, a McLaren P1 and 650S, a Range Rover, a "custom Jeep Rubicon with an SRT engine and big suspension," and a daily driver Bentley Continental GT Supersports. There is also that controversial and now-unwrapped Ferrari 458, the Nyancat Purrari with custom badging that so incensed Ferrari they sent him a cease-and-desist letter. After the kerfuffle, Nissan teased Deadmau5 with the idea of a Nyancat GT-R, but the musician has tweeted the the replacement is going to be a Lamborghini Huracan called, naturally, the Nyanborghini Purracan. Deadmau5 tweeted the delivery date is in May, so all you other Toronto-ites, you have until summer to prepare yourselves for this guy patrolling the streets. Oh, Canada... News Source: Deadmau5 via Twitter [1], [2], Jalopnik Celebrities Design/Style Lamborghini Coupe Luxury Performance Supercars