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Lamborghini Aventador Pirelli Edition available this summer

Lamborghini offers buyers incredible levels of performance combined with angular, avant-garde styling That grabs everyone's attention. Now, the Italian brand is giving its customers the chance to flaunt their supercars even more with a new Aventador Pirelli Edition. Designed to celebrate Lamborghini's relationship with Pirelli that goes back to the tires on the original 350 GTV prototype, these special-edition Aventadors keep all of the high-performance mechanicals and add a little extra to show off in two available looks. The first paints the roof, pillars, mirrors, engine cover and intakes matte black and gives the body a high-gloss finish in the buyer's choice of six colors. Alternatively, the supercars can have gloss black for those portions and paint the rest of the bodywork in a choice of four matte shades. Either the coupe or roadster can be ordered this way. Regardless finish, all of these Aventadors get a thin, red stripe over the roof, engine cover, mirrors and air intakes. The whole look is completed with red brake calipers (yellow for Rosso Mars models) and gloss-black wheels. As should be obvious, these editions wear the Pirelli tires, specifically P Zeros. The interior carries the motif inside. The seats are clad in black Alcantara and feature red stitching along with Lamborghini and Pirelli crests on them. The red stripe from the outside also covers the ceiling and seats, too. Naturally, a plaque identifies these models as part of this special-edition series. The Aventador's usual mechanical bits hide underneath the two-tone look, meaning each is powered by a 6.5-liter V12 pumping out 691 horsepower with power going to all four wheels. The Pirelli Editions are available for order now and deliveries start in the early summer of 2015.

Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:

2015 Lamborghini Huracan LP 620-2 Super Trofeo [w/video]

Pull a run-of-the-mill Lamborghini Huracan LP 610-4 off the Sant'Agata Bolognese assembly line, and you'll get a fearsome piece of machinery that can hit 60 miles per hour in as little as 2.5 seconds and reach a terminal velocity in excess of 200 mph. The stats are stunning, but the boys at Lamborghini want more – not just numerically, but more in the greater glory of an all-encompassing, brand-aggrandizing, Ferrari kind of way. Why compare the Raging Bull with the Prancing Horse in particular? Surely, any self-respecting gearhead knows that the two brands exude subtly different swaggers. But the gap goes well beyond the superficial: while Ferrari (not to mention competitors like McLaren and Porsche) has nurtured an enviable racing history from LeMans to Monaco, Lamborghini's history on the track is a bit scarcer. The Volkswagen Group recently thrust Bentley back into competition to reinvigorate the brand's past glories, and the next VW brand to win the racing lottery is Lamborghini. Behold: the Lamborghini Huracan LP 620-2 Super Trofeo. Born To Race While Lamborghini claims a long history of wedge-shaped exotica, the Huracan was the first production car in the brand's half-century history to be engineered from scratch with the racetrack in mind. As such, the street car's screaming, naturally-aspirated V10 and 3,135-pound curb weight are mere starting points for Dallara Automobili, the firm tasked with developing the racecar in conjunction with Lamborghini. For starters, the standard Huracan is alleviated of many of its pedestrian trappings like airbags, sound systems, and swanky power-operated leather seats. By jettisoning the unnecessary, the Super Trofeo manages to slim down nearly 330 pounds, to around 2,800 pounds. Don't let the mere 10 (metric) horsepower jump fool you: the LP 620-2's Motec engine management system not only adds data acquisition capabilities (which work alongside an eight-setting traction control system and a 12-setting Bosch ABS setup), it completely changes the power delivery characteristics of that 5.2-liter V10. More on that later. A good chunk of that weight loss comes from the removal of the entire front end of the drivetrain, which transforms this Huracan from an all-wheel-drive animal to a rear-drive beast.