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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Audi R8, Lamborghini Huracan could get twin-charged five-cylinder

Engine downsizing and forced induction are some of the biggest trends in automotive powertrains today because. They offer the chance to reduce emissions and boost fuel economy, while possibly maintaining power. The shift is already happening to performance cars with turbocharged four-cylinders finding their way into the Ford Mustang, Chevrolet Camaro, and future Porsches. Now, there are rumblings of a tiny chance for a similar change coming for the Lamborghini Huracan and Audi R8. Why the new powertrain? China. While the market there might have slowing growth, it's still a major country for auto sales. The annual taxes on cars there also happen to be based on engine displacement, and there's a 40 percent rate on those over 4.0-liters, according to Car and Driver. The obvious answer to this conundrum is to build a smaller displacement, forced induction engine for the R8 and Huracan. Car and Driver points to the new turbocharged and electrically supercharged, 2.5-liter inline five-cylinder from the recent Audi TT Clubsport Turbo concept as a possible solution. Audi's e-turbo technology runs off a 48-volt electrical system and lithium-ion battery to produce a total of 600 horsepower and 479 pound-feet of torque in the prototype. With this mill, horsepower would barely shrink compared to the R8 V10 Plus and Lambo, but it actually makes more peak torque than their 5.2-liter V10s. While this is all theoretically feasible, take the possibility with a big grain of salt for now. According to Car and Driver, Quattro GmbH's Stephan Reil says that there's no work currently underway to fit the twin-charged five-cylinder, "but it has been talked about." That means such a vehicle is likely years away, if ever. In the meantime, a diesel version of the e-turbo setup is on the way the in the SQ7. Related Video:

Deadmau5 orders Nyanborghini Purracan to replace departed Purrari

EDM DJ and producer Deadmau5 is unusual among car collectors for a few reasons, like the fact that the Canadian native didn't get his driver's license until he was 32 - about two years ago and well into fame - so his first car was a Porsche 911 Carrera RS. Elsewise, his garage contains a BAC Mono, a McLaren P1 and 650S, a Range Rover, a "custom Jeep Rubicon with an SRT engine and big suspension," and a daily driver Bentley Continental GT Supersports. There is also that controversial and now-unwrapped Ferrari 458, the Nyancat Purrari with custom badging that so incensed Ferrari they sent him a cease-and-desist letter. After the kerfuffle, Nissan teased Deadmau5 with the idea of a Nyancat GT-R, but the musician has tweeted the the replacement is going to be a Lamborghini Huracan called, naturally, the Nyanborghini Purracan. Deadmau5 tweeted the delivery date is in May, so all you other Toronto-ites, you have until summer to prepare yourselves for this guy patrolling the streets. Oh, Canada... News Source: Deadmau5 via Twitter [1], [2], Jalopnik Celebrities Design/Style Lamborghini Coupe Luxury Performance Supercars