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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Jeep Renegade gets new duds courtesy of Mopar

In a uncommon move, Jeep has found itself with customized versions of a car we've become quite familiar seeing on auto show floors well before it's actual on-sale date. But that's okay – we're pretty fond of the little Renegade, and we're even more keen to get behind the wheel, something that's scheduled to take place in just a few weeks. The two Renegade models you see here have been blessed with bits and pieces from the Mopar parts catalog. These Jeep Performance Parts and Authentic Accessories will be made available to buyers of the Renegade who want to add some factory-backed custom flair to their rough-and-tumble baby crossovers, whether they plan to stay on the asphalt or head off the beaten path. Starting on the street, the Urban Jeep Renegade doesn't really have any major modifications, its factory-spec bike carrier, mirror caps, grille rings, taillamp surrounds and roof rails in Omaha Orange paint over an Anvil-color base serving more to make it stand out from the crowd than actually offer any additional capability. The interior of the Urban Renegade also gets Omaha Orange highlights to go along with Katzkin leather seats. On the dirtier side of the crossover equation, the Commando Green off-road Mopar-modded Renegade gets concept skid plate, prototype rock rails, rear valance and production roof rails provide some added protection and carrying capabilities. X-shaped graphics mimic the jerry can-style motif of the Renegade's tail lamps. Inside, Commando Green bits again join Katzkin leather. Take a good look at all the images above, and feel free to read more about the Mopar-spec Jeep Renegade models below. Mopar to Showcase Trio of Customized Vehicles at NAIAS 2015 - Mopar display at 2015 North American International Auto Show (NAIAS) in Detroit to spotlight how Mopar parts help customers personalize their rides - Off-road Mopar-equipped Jeep® Renegade makes Trailhawk model of Jeep brand's all-new small SUV even more trail tough using Jeep Performance Parts - Urban Mopar-equipped Jeep Renegade enhances city-sized proportions and versatility of the all-new 2015 Renegade with selections from Jeep Authentic Accessories catalog - Dodge Challenger T/A Concept blends vintage design cues with cutting-edge Mopar performance mods January 9, 2015 , Auburn Hills, Mich.

Jeep Renegade to show off new Mopar gear in Detroit

Jeep's adorable new Renegade is arriving in the US market soon (we're looking forward to driving it in a couple weeks), and to highlight that fact, the American off-road brand is trotting out a pair of Mopar-modified compact CUVs for the 2015 North American International Auto Show. Rather simply, Jeep has modified one Renegade to show off its prowess in the city, and another that plays up the crossover's off-road abilities. Despite their different purposes, both vehicles show off Mopar's parts catalog and Jeep's Authentic Accessories lineup for the new baby Jeep. The Urban Renegade borrows uses a Renegade Limited with Anvil paint as its base and draws from the Accessories catalog, adding a number of Omaha orange accents and satin black wheels. Mopar donated a bike-hauling trailer hitch to the rear of the Renegade, while its cabin features Katzkin leather-lined seats. Once again, Omaha orange accents brighten up the Limited's cabin. As for the off-road model, Mopar got a bit more involved, starting with the Renegade Trailhawk and adding satin black wheels with Colorado red trim and X-shaped graphics, borrowed from military jerry cans, to the Commando Green exterior. A number of prototype and one-off body mods were fitted to the Trailhawk, including a concept skid plate, rock rails and a new rear valence. Inside, Katzkin leather was applied to the Renegade's seats while the Omaha orange accents from the Urban Renegade have been replaced with Commando Green bits and bobs in the off-road model. Look for more on these new Renegade twins come Monday, when we hit the floor of the 2015 Detroit Auto Show. Until then, check out the official press release from Mopar. Mopar to Showcase Trio of Customized Vehicles at NAIAS 2015 - Mopar display at 2015 North American International Auto Show (NAIAS) in Detroit to spotlight how Mopar parts help customers personalize their rides - Off-road Mopar-equipped Jeep® Renegade makes Trailhawk model of Jeep brand's all-new small SUV even more trail tough using Jeep Performance Parts - Urban Mopar-equipped Jeep Renegade enhances city-sized proportions and versatility of the all-new 2015 Renegade with selections from Jeep Authentic Accessories catalog - Dodge Challenger T/A Concept blends vintage design cues with cutting-edge Mopar performance mods January 9, 2015 , Auburn Hills, Mich.

Jeep 'trailer hitch' recall repair rates lag amidst reports of new death

The problem with exploding fuel tanks in the 1993-1998 Jeep Grand Cherokee and 2002-2007 Jeep Liberty in some rear collisions continues to be a problem for FCA US, formerly Chrysler. The campaign to fix the utility vehicles was first announced in June 2013 after 51 claimed fatalities, and the fixes reportedly began in January 2014. However, there continue to be new deaths blaming the problem in unrepaired models, according to The Detroit News, citing data from the Center for Auto Safety. The automaker initially refused NHTSA's pressuring to conduct a recall because the models met applicable crash standards when they were manufactured, but eventually, there was a compromise to inspect and fix about 1.56 million Jeeps. With the fuel tank located between the rear axle and bumper, the unusual fix was to install a trailer hitch for extra protection. The National Highway Traffic Safety Administration later agreed that the change would provide added safety in lower to medium speed crashes, but not high-speed crashes. The most recent fatality, according to The Detroit News, occurred on a Michigan freeway in November 2014 when a pregnant woman in a 2003 Liberty was rear-ended when traffic slowed. Her Jeep impacted the vehicle in front, rolled over and a fire resulted. The family reportedly plans to file a lawsuit against FCA. At issue has been the rate at which the vehicles are being fixed. In July 2014, the automaker estimated it could have all of the vehicles repaired by March 2015 thanks to additional hitch supplies. But by November, NHTSA claimed that only three percent of the recalled models had been fixed. FCA says it continues to work to notify owners, though. According to Chrysler spokesperson Eric Mayne to Autoblog, "We are processing approximately 1,200 vehicles per day. Every owner who schedules service is receiving service. As of Jan. 8, that total was 193,490." The company has also mailed out over two million notifications to owners, more than the number officially called in. Given the age of these Jeeps, many of them have had multiple owners, and historically, the older a vehicle is, the less likely the recall fixes are to be carried out. FCA is currently creating a video urging people to have the hitch installed to be released soon. News Source: The Detroit News [1], [2]Image Credit: Jeep Recalls Jeep Safety SUV FCA jeep liberty jeep safety

8 cars we're most looking forward to driving in 2015

Now that 2014 is officially in the books, it's time to look ahead. And following our list of the cars we liked best last year, we're now setting our sights at the hot new metal that's coming our way in 2015. Some of these, we've already seen. And some are still set to debut during the 2015 auto show season. But these are the machines that keep us going – the things on the horizon that we're particularly stoked to drive, and drive hard. Jeep Renegade Not the Chevrolet Corvette Z06. Not the Ford Mustang GT350. Not the new John Cooper Works Mini. Nope, I'm looking forward to the adorable, trail-rated Jeep Renegade. And that's because I really, really, really like our long-term Jeep Cherokee Trailhawk. I do not, however, care too much for the Cherokee's looks, and I really don't like its $38,059 price tag. The Renegade Trailhawk, meanwhile, promises much of the same rough-and-tumble character as its big brother, but at what we expect will be a more reasonable price (I'm personally wagering on the baby Jeep's off-road model starting at no more than $23,000). With a 2.4-liter four-cylinder and a nine-speed automatic, it should also be a bit easier to fill than the V6-powered Cherokee. Also, I can't help but love the way the Renegade looks. It's like someone took a Wrangler, squished it by 50 percent and then handed it off to George Clinton for a healthy dose of funk. The interior, with its bright, expressive trims and color schemes should also be a really nice place to spend some time. I'll be attending the Renegade's launch later this month, so I'll have a much shorter wait than my colleagues. Here's hoping the baby Jeep lives up to my expectations. – Brandon Turkus Associate Editor Mazda MX-5 Miata Here's an uncomfortable truth: I'd rather spend a day driving a properly sorted Mazda MX-5 Miata of any generation on a winding road than I would nearly any other vehicle, regardless of power, price or prestige. It's not just that I prize top-down driving and enjoy the Miata's small size because it gives me more road to play with. I just find there's more motoring joy to be had with high-fidelity handling and an uncorrupted car-to-driver communication loop than I do with face-distorting power or grip – let alone valet-stand gravitas. But perhaps most of all, I love Miatas because they can deliver that level of feedback and driver reward at modest speeds that won't put the locals on edge or endanger lives – you can use more of the car more of the time.

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Jeep Renegade signed by the Rolling Stones brings in $46k for charity

What do Jeep and the Rolling Stones have in common? Well, they've both have been around for longer than most of us, they seem just about indestructible, and not long after one shipped out from America to help save Britain, the other lead the British Invasion of America. But the two enduring icons also came together this past summer as one sponsored the other's European tour. And while they were in Rome, Jeep had the members of the legendary rock group sign a new Renegade that just went up for auction. Bearing the signatures of the immortal Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts, this star-studded, pint-sized off-roader – the first Jeep to be built in Italy – sold for an impressive $46,000 to an anonymous bidder. That's about two-and-a-half times what the new pebble-crawler is expected to sell for when it reaches showrooms. Proceeds from the sale, handled by Charitybuzz.com, will benefit Community Links, a social-inclusion organization based in London. View 56 Photos

Ford leads top searched-for car brands on Google in 2014

With less than two weeks until 2014 takes its final bow, anyone and everyone is looking back on the past 50 or so weeks to see how they stacked up. For search giant Google, that means its time to check out its annual Trends report. Besides the most popular search term (the late, great Robin Williams), the most searched for gadget (the iPhone 6) and most searched for disease symptoms (quite worryingly, Ebola took the crown here), we have the most searched for automaker. With the long-awaited sixth-generation of one of America's most iconic vehicles, the Mustang, and a ground-breaking update for the US market's perennial best seller, the F-Series, it should come as no surprise at all that Ford was Google's most searched for automaker in 2014. Jeep captured second place, while Dodge, took third. We suspect introducing a pair of cars with 707 horsepower had something to do with that bronze medal... Scroll down to see the rest of this year's most searched for automakers, and then head into Comments and let us know if you're surprised by any of these. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2015 Ford Mustang: First Drive View 55 Photos News Source: Google via AutoGuideImage Credit: Copyright 2014 Drew Phillips / AOL Dodge Ford Jeep Technology

2014 Jeep Cherokee: Fall colors tour [w/video]

The Trailhawk's rugged good looks were right at home against the backdrop of changing seasons. Regardless of where you choose to call home, you've probably seen, or at least heard, about the Pure Michigan ads, showing off all the splendor that the Mitten State has to offer. You can make fun of them all you want (several spoofs already exist), but as a native, I fully stand behind the idea that Michigan is a truly gorgeous place. The western coast along Lake Michigan and the northern half of the Lower Peninsula are seriously pretty, and vastly different from the southeastern area that houses big cities like Detroit, Ann Arbor, Flint, and so on. Beyond that, the Upper Peninsula is the closest you'll get to seeing vast spoils of untouched wilderness, and trust me – it's truly pretty. I've seen the world, but I still feel all warm and fuzzy every time I venture north to experience all the vistas that my own state has to offer. In the autumn months, the changing leaves in Michigan put on quite a display. Sure, this happens all over the world, but we truly embrace autumn in the Wolverine State, and practically every Detroit-based Autoblog staffer has gone on at least one fall colors tour to the northern Lower Peninsula to take it all in. That's exactly what associate multimedia producer Chris McGraw and I did just over a month ago, behind the wheel of our long-term 2014 Jeep Cherokee. The Trailhawk's rugged good looks were right at home against the backdrop of changing seasons, and we opted to capture the whole experience on video for this latest long-term update. The Tunnel of Trees is a picturesque stretch of Michigan's M-119 highway that starts just northeast of Petoskey. As you can see in the video above, the Tunnel of Trees is a picturesque stretch of Michigan's M-119 highway that starts just northeast of Petoskey and follows Lake Michigan's Little Traverse Bay. This winding road through the woods goes on for nearly 30 miles, largely unobstructed by neighborhoods, fueling stations, shops, or roadside fodder, and spits you out at the famous Legs Inn in Harbor Springs. (Top-notch Polish food, if you're hungry.) From there, you can either continue north toward Mackinac City and the Mackinac Bridge that connects Michigan's lower and upper peninsulas, or you can turn around and take in all the goodness again.

Watch this 840-hp Jeep Grand Cherokee SRT8 walk away from GT-Rs and M3s

This last-generation Jeep Grand Cherokee SRT8 does things that SUVs just shouldn't be able to do, like win drag races against tuned Nissan GT-R and BMW M3 coupes. Granted, the owner isn't coming into this fight with a stock Jeep – far from it. In addition to twin turbos whistling away, he says the engine is a 449-cubic-inch V8, which is nearly 7.4 liters of displacement. As it runs here, the driver claims that the turbos are pumping out around 14 psi of boost to give an estimated 840 horsepower. What's more, he further maintains the powertrain could reach around 1,200 hp with things fully cranked up. Even somewhat dialed back, this Jeep is ready to take on a breadth of formidable challengers, including a couple of Chevrolet Corvette models and a Lamborghini Aventador. Check out the video to see how this menacing Grand Cherokee fares in a day at the races.