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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Stop waiting for the official Wrangler pickup and buy one of the last AEV Brutes

We're eagerly anticipating the launch of Jeep's official pickup truck. If you have the means, though, you can have a Wrangler pickup right now. American Expedition Vehicles (AEV) still builds its Wrangler-based Brute Double Cab. But if you want one, you'll need to order it soon. This is the last year AEV will build the truck, and it will only take orders until March 31. There is a reason we mention needing the means to purchase one of these Brutes. They're really expensive. The conversion starts at $41,665. And that doesn't include the cost of the Wrangler Unlimited to be converted. You do get an impressive piece of kit for the money, though. AEV obviously adds the composite bed and lengthens the frame a total 39 inches to make it fit, but the company also adds a suspension lift, 35-inch tires, a Warn winch, skid plates, and off-road lights. AEV will even replace the standard 3.6-liter V6 with a 5.7- or 6.4-liter Hemi V8 if you want. Of course, that will obviously cost extra. If you're interested in placing an order, you can call 248-926-0256, or find dealer contact info at this link. If you can't afford one but still want to know more, you can check out our quick review. Our tester only had the 3.6-liter V6, but it was still pretty sweet. Related Video:

Jeep's 75th Anniversary Wrangler Salute rolls down the line

UPDATE: The commemorative 75th Anniversary Jeep Wrangler rolled down the assembly line in Toledo, Ohio today. With its roll bar, doors, and rear seat removed, it really does pay fitting tribute to the classic Willy military models of the past. The 419 area code stenciled on the bumper and date on the hood look period appropriate. Well done, Jeep. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's difficult to pinpoint exactly when the Jeep Wrangler was born, but the automaker claims the legendary off-roader as we know it today was officially created in 1941. On July 15th of that year, the US Government awarded Willys-Overland with a contract to build the Willys MB, which quickly got the nickname "jeep". To commemorate its 75th anniversary, Jeep has created a WWII-themed Wrangler that pays homage to the Willys MB. The gorgeous concept most likely won't see the road, which is a shame as the rugged one-off yanks at the heartstrings of truck enthusiasts and historians alike. Based on of the current Wrangler Sport, the olive-drab Wrangler 75th Salute concept imitates the original Willys MB to the tee. The concept has no B-pillars, no doors, no roll bars and honors the "function over form" styling of the original military vehicle. The concept rides on 16-inch steel wheels that are wrapped in 32-inch non-directional tires and features vintage-looking hood latches, steel front and rear bumpers with tow hooks, and low back canvas seats. The Salute concept will be built on the same assembly line in Toledo, OH that has produced the Wrangler for decades. In addition to putting out an image of the concept, Jeep also touched on the rich history of the original Willys MB, which you can read below. Related Video: In July 1940, the U.S. military informed automakers that it was looking for a "light reconnaissance vehicle" to replace the Army's motorcycle and modified Ford Model-T vehicles. The Army invited 135 manufacturers to bid on production and developed a lengthy specification list for the vehicle, including a 600-lb. load capacity, wheelbase less than 75 inches, height less than 36 inches, smooth-running engine from 3 to 50 miles per hour, rectangular-shaped body, four-wheel drive with a two-speed transfer case, fold-down windshield, three bucket seats, blackout and driving lights and a gross vehicle weight below 1,300 lbs.