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Watch Felipe Massa put the Jaguar C-X75 through its paces

Automakers who run their own racing teams enjoy the benefit of having top-flight professional racing drivers on call to help out with development work. Jaguar, unfortunately, has no such racing team, having sold its F1 operation to Red Bull back in 2004. So when it came time to put the C-X75 through its paces in this latest video, it turned to Felipe Massa. Why Massa, you ask? For one thing, having driven for so long for Ferrari, the Brazilian driver is used to applying his F1 skills in testing a supercar designed for the road. But since switching to Williams, he hasn't been called upon in that capacity. For another, it was Williams Advanced Engineering as much as Jaguar itself that spearheaded development of the C-X75. So Massa was the natural choice. The C-X75, for those who don't recall, represented Jaguar's plan to build a hybrid hypercar of its own. Having debuted way back in 2010 at the Paris Motor Show, the concept followed hot on the heels of the Porsche 918 concept unveiled earlier that year in Geneva – a predated by far the emergence of the McLaren P1 and LaFerrari. The original design called for a revolutionary powertrain combining a pair of micro-turbines and four individual electric motors in the wheels. When that proved unfeasible, Jaguar switched to a more conventional setup with a turbocharged hybrid powertrain. Unfortunately plans to put even that version into production were shelved. But the concept was revived for the filming of the latest James Bond movie Spectre. Check out the C-X75 being put through its paces by the eleven-time grand prix winner in the video above. Related Video:

Jaguar Land Rover undergoes $3.2 billion turnaround plan as sales slump

MUMBAI — India's Tata Motors on Wednesday announced a turnaround plan for its luxury car unit Jaguar Land Rover, which has been hit hard by trade tensions between China and the U.S., low demand for diesel cars in Europe and worries over Brexit. Under "Project Charge," Tata Motors said it plans to cut costs and improve cash flows at Jaguar Land Rover (JLR) by 2.5 billion pounds ($3.2 billion) over 18 months. JLR also plans to launch several new vehicles, including the Jaguar I-Pace and the new Range Rover Defender over the next few years and will offer a hybrid or full-electric version of all its models by 2020. "Together with our ongoing product offensive and calibrated investment plans, these efforts will lay the foundations for long-term sustainable growth," JLR CEO Ralf Speth said after Tata Motors reported a quarterly loss. JLR has trimmed its pre-tax profit expectations for the current fiscal year ending March 31, 2019, and expects to break even, Speth said, versus an earlier target of profit growth. As part of the turnaround plan, JLR will first focus on cash-saving "quick wins" like reducing non-product investments and speeding up asset sales, Tata Motors said in an investor presentation. In the near term it will improve efficiency in areas including purchasing and material cost, manufacturing, logistics and people, and will focus on strategic and non-core asset sales. JLR has already reduced the number of production days at its UK plants in Castle Bromwich and Solihull. The company said in its presentation it has saved 300 million pounds since it initiated the turnaround plan six weeks ago and is working on 500 ideas for the future. Tata Motors reported a loss of 10.49 billion rupees ($141.9 million) for the July-September quarter, compared with a profit of 24.83 billion rupees in the year-ago period. That was worse than the estimate of a loss of 2.40 billion rupees, according to Refinitiv data. JLR reported a loss of 101 million pounds during the quarter and its margin on earnings before interest, tax, depreciation and amortization (EBITDA) fell 130 basis points to 9.9 percent. Retail sales of its Jaguar sedans and Land Rover sport utility vehicles (SUVs) fell 13.2 percent to about 130,000 units, hurt particularly by tariff changes in China and escalating trade tensions. Demand in China remained muted even after the country cut import tariffs for cars and car parts to 15 percent for most vehicles from 25 percent from July.

Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.