1967 Jaguar Xke (e-type) Series I Coupe 2+2, All Original, 4-speed, 4.2l on 2040-cars

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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2013 Jaguar XFR-S

Why Ask Questions When You Already Know The Answer?
"Is it fast?"
We get that question a lot. Several times a month, in fact, and it comes from every corner of our lives - friends, family, complete strangers and even colleagues from time to time. And it's an understandable query. After all, speed, either in a straight line or around a twisty bit of tarmac, is a universally accepted line of demarcation between the typical family sedan and something much more fun and therefore desirable.

1965 Jaguar Series 1 E-Type Roadster shows what Classic Works can do

You might have heard that England's Queen Elizabeth recently celebrated 70 years with a four-day Jubilee throughout London. You might also have heard about the Platinum Jubilee Pageant that stretched nearly two miles long, featuring thousands of performers and a whole lot of cars. More than a dozen of the vehicular contingent came from Jaguar alone; the brand has a long history with the royal family, Jaguar Land Rover being one of four automakers possessing a Royal Warrant to provide motorcars to the queen. And Jaguar wanted to highlight this participant among its phalanx, a 1965 Series 1 E-Type Roadster restored by Jaguar Classic Works.  It doesn't have any connection to the queen, but billed as a showcase of "the full capabilities of Jaguar Classic and ability to comprehensively update E-types," it could be taken as a small indicator of how much more the automaker could do for monarchs. A private customer went to Jaguar Classic Works with a request for an E-Type built the year he was born, the final product to be "relied upon for daily driving and be comfortable on Grand Tours while remaining authentic to the original."  First, fixers fanned out, locating an example built two days after the new owner was born. Its pathetic condition posed no problem for the restorers in Coventry, who didn't leave anything alone during the 12-month build. Going by the before picture, technicians started by swapping the original left-hand drive for right-hand drive. They bored the original 4.2-liter engine to 4.7 liters and undisclosed power, "optimised for road driving." The mill's output is sent through a sport manifold and exhaust and a custom five-speed manual transmission. The gearbox is an in-house Classic Works production originally created for the E-Type 60 Edition that delivers "a smoother, quieter and more refined driving experience." Wider wheels and tires, and more powerful brakes, are bolted to an upgraded suspension.  The cabin and sheetmetal received attention worthy of the mechanicals. The exterior is drenched in a custom blue based on the Union Jack that took months to perfect; in-the-metal pictures at Coventry Live show just how lustrous the paintwork is. The red interior recalls the red of British pillar boxes, their term for mailboxes.