2012 Hyundai 4dr Sdn 2.4l Auto Hybrid on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

All the Hyundai Santa Cruz needs now is the green light

Ever since Hyundai took the wraps off the Santa Cruz concept nearly a year ago, we've been closely watching to see if the Korean automaker would put it into production. The signs have been looking good, but this could be our clearest indication yet. According to the company's North American product planning chief, the road ahead is clear for the compact pickup. "We're very anxious to do something with the idea," Mike O'Brien told AutoGuide. "The engineering feasibility work has been done," and 18 months of preparation have already gone into laying out the business case. Now all it needs is the green light from the head office. Hyundai unveiled the Santa Cruz concept – codenamed HCD-15 – at the 2015 Detroit Auto Show. The design calls for a compact pickup crossover, similar in concept to the Honda Ridgeline, but smaller. It would be targeted towards young customers interested in outdoor activities who don't want to track the elements inside their vehicle along with their mountain bikes, kayaks, surfboards, and snowboards. If approved, the Santa Cruz would likely share its underpinnings with the Tucson crossover. Hyundai sells a good 50,000 Tucsons each year in the US, and the Santa Cruz is estimated to match (if not exceed) that number, helping Hyundai double its sales based on the same platform. The Santa Cruz is also tipped to be Hyundai's first diesel model in America. "The diesel is the most promising because of the fuel economy it delivers," said O'Brien. "It best matches in our research of what these customers are looking for... Outstanding fuel economy, good torque and good driveability."

Hyundai Tucson N would be a hot hatch on crossover stilts

Auto Express reports that during last week's launch of the all-new Hyundai Santa Fe, the carmaker's global head of sales said a hotted-up N version of the Tucson "is under development, and other models will come after that." The remark should quell a year of speculation that a performance-oriented Tucson N had to figure somewhere in Hyundai's plans. The question now is when will the Tucson N get here. The N performance sub-brand's first product, the i30 N, just launched. We'd been told that a "fastback" would come next, probably an N version of the i30 Fastback going on sale in international markets this year. After that would come a B-segment vehicle — likely an i20 N, a road-going model of the four-door that Hyundai uses for the World Rally Championship. After that would come an SUV, however, we're also expecting a Veloster N to reach the U.S. market late this year. We know that the N division plans to take the time to make sure each model delivers all the goods — the i30 N's received uniformly high marks so far — so we could be looking at mid to late 2019 for a spicy Tucson. The hot crossover playground will entertain more global players by then — Seat just debuted its 296-horsepower Cupra Ateca in Europe, for instance — but in the US, the Tucson N could own a niche without a true competitor. The Mazda CX-5 earns across-the-board praise for driving dynamics, but its four-cylinder tops out at 187 hp and it would never be called a "lovable thug." Unless Ford decides to roll out an Escape ST after three years of scuttlebutt on the matter, nothing else in the segment could touch a 'roided Tucson, especially one given the full 271-hp from i30 N's 2.0-liter turbocharged four-pot. Related Video: