Hyundai Limited, page #44

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Race Recap: The Lion roars at 2013 Pikes Peak International Hill Climb

The 2013 Pikes Peak International Hill Climb is in the books, and so are a lot of new records. It was a 16-hour workday for drivers and spectators, and we spent almost 12 of that at 14,110 feet trying to stay hydrated and sane. The biggest news has already made it around the world, that being Sébastien Loeb's run of 8:13, one most people are convinced will stand for some time unless another manufacturer wants to shower money on the mountain.
As always, however, a million other things took place on that sliver of road named for Lt. Zebulon Pike. For the complete race results you can still catch the live timing info here. For our report on the day, read on...

Hyundai NA CEO Krafcik awarded Automotive Executive of the Year

Hyundai North America CEO John Krafcik is this year's Automotive Executive of the Year. DVN Business Assurance presents the award each year, and this year, Robert Djurovic, executive director of the award program, said Krafcik won the nod because he "reshaped the way Hyundai approaches the market with consumer focus, compelling design and enduring value." While speaking at the award ceremony, Krafcik said that he was humbled by the recognition and that he accepted the accolade on behalf of Hyundai team members, dealers and suppliers.
Krafcik joined Hyundai in 2004 as the vice president of product development and took on duties as chief executive in 2008. Since then, the automaker has seen a flurry of new products and a substantial jump in market share. His efforts have also helmed Hyundai to two North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively. Krafcik also helped Hyundai navigate through the company's fuel economy debacle that began late last year, in which the automaker admitted it overstated the efficiency ratings of many of its automobiles.
The Automotive Executive of the Year Award has been recognizing industry leaders since 1964. You can read the full press release below for more information.

An inside look at Rhys Millen's new Pikes Peak Unlimited racer [w/video]

Wider, Lower And Decidedly More Sinister
Rhys Millen was sitting on a cooler whittling away at a piece of aluminum when I first arrived at the expansive skidpad at the California Proving Grounds, owned by Hyundai, located in a desolate part of the California desert about a dozen miles east of Mojave. By the time I had walked over to the accomplished driver for introductions, he had picked up a piece of sandpaper and begun to arduously file away at the alloy's rough edges, smoothing them masterfully.
He was focused on the job, but I politely interrupted him and asked what he was making. Ryhs looked up, smiled, and then grabbed a few zip-ties and asked me to come over to the new Hyundai RMR PM580-T, destined for the Pikes Peak International Hill Climb in just two short weeks, raised on its air jacks just a few yards away.

Hyundai planning EV for US market

California's stringent automotive emissions mandates, which require that all automakers include some form of Zero-Emissions Vehicle (ZEV) in the lineup, may be forcing the hand of Hyundai, suggests The Detroit Bureau after a recent tweet from John Krafcik, HMA Chief Executive. Up until now, the Korean automaker has been attempting to meet future regulations with fuel-cell vehicles like the modified ix35/Tuscon models (the technology uses hydrogen to generate electricity), but consumers have been slow to warm to hydrogen citing an immature and undeveloped refueling infrastructure.
While battery-powered EVs are far from perfect, they appeal to consumers who have short commutes and owners who find it convenient to recharge at home. If Hyundai were to get into the EV game in short order, one solution could be the BlueOn battery car (shown above) that is sold in the automaker's domestic market. In its current state, the BlueOn offers a 16.4-kWh lithium polymer battery, which provides a range of just over 85 miles and a lethargic 0-60 time of 13.1 seconds.
To be competitive, Hyundai would have to boost performance or seek another more expensive solution. We'll have to wait for official word, or another tweet from Krafcik, to see which way the company is heading.

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

2013 Hyundai Veloster Turbo: May 2013

Although I went on the Portland launch of the regular-strength Veloster back in late 2011, my time in the Turbo model was previously limited to one very brief commuting experience, so I was glad to get some time in our long-term matte gray model this month. In a way, I lucked out, grabbing the key fob to our Hyundai just as the weather in mid-Michigan finally acknowledged spring's existence. The temperature change afforded us the chance to swap out the all-season Kumho Solus KH25 rubber that it arrived with in January for its optional ($1,200) Michelin Pilot Super Sport tires (215/40ZR18), an almost absurdly major-league, high-dollar set of shoes for what is actually only a hottish hatch.
You might have expected the Veloster Turbo to slide under the radar in such high-performance and shouty company, but the truth is it was a little magnet for attention.
With the new footwear freshly installed, I made a beeline for South Bend, Indiana for the start of this year's One Lap of America, an event I've been staffing for well over a decade. I rolled into the Tire Rack headquarters' expansive parking lot, parking the VT alongside the competitors, whose vehicles appeared "cunningly disguised as racecars," covered with all manner of sponsorship stickers and graphics. You might have expected the Veloster Turbo to slide under the radar in such high-performance and shouty company, but the truth is it was a little magnet for attention.

2013 Hyundai Elantra GT

GT Stands For "Generous Trunk"
If ever there were an award for the most bastardized label in the automotive world, the Gran Turismo/Grand Touring/GT moniker would be an easy frontrunner. Once reserved solely for sporty coupes, the GT letters have taken a big hit over the years, but things got downright embarrassing with the BMW 5 Series Gran Turismo. For 2013, Hyundai is helping to muddy the waters even further by slapping a GT badge onto the hatchback version of its top-selling model, the Elantra.
In the case of the 2013 Hyundai Elantra GT, though, this name is just recycling the Elantra GT name from the early 2000s, albeit on a more stylish, modern and all-around better five-door. Hyundai has created quite a competitive lineup since its Fluidic Sculpture design language hit the market, but one area that it has paled in comparison to rival automakers is in the hatchback department. With a plethora of budget-minded compact cars currently on sale, Hyundai now finds itself in the unique position of being the only automaker to offer a compact sedan, coupe and hatchback with the 2013 Elantra. Still, with the compact segment more crowded than a public school classroom, we spent a week with the new Elantra GT to see how it stacks up against the hatchback competition.

First 2014 Hyundai Equus shipment adrift in Pacific Ocean

To all you Hyundai dealers and customers eager to plunk your posteriors into the broad, leather-lined seats of the redesigned 2014 Equus, we have some bad news: Your ship hasn't come in - literally. According to USA Today, a Korean freighter with the first 61 examples of the luxury sedan packed away in its belly has lost engine power in the western Pacific Ocean, and is adrift.
The ship, Morning Spruce, has apparently been without power for several days and is floating in the Sea of Okhotsk. It isn't clear when it will be repaired or reach US shores to divulge its contents. As a result of the wandering Spruce, Hyundai has reportedly had to reschedule some of its planned marketing efforts for the new model.
The 2014 Equus receives a suite of changes inside and out, including freshened styling, revamped center stack controls, a new instrument cluster and additional tech. Underneath, the rear-drive sedan gets a reworked suspension and a new sport mode to ease some of its nautical-by-nature handling. The 5.0-liter Tau V8 and eight-speed transmission - updates for 2012 - stay the course for 2014.

Hyundai offers three free years of Blue Link safety tech [w/videos]

As of now, the Assurance Connected Care service that Hyundai introduced at the New York Auto Show with the 2014 Genesis sedan is complimentary for three years on any vehicle equipped with the company's Blue Link telematic systems. It's the third service package to join the Blue Link suite, after Essentials and Guidance.
Assurance Connected Car provides owners with monthly vehicle reports, maintenance alerts, notification of diagnostic trouble codes and safety features like SOS emergency assistance and automatic collision notification sent to Blue Link agents. The service can also be transferred to new owners within the three-year timeframe. Owners who already have Blue Link can add Assurance Connected Care "at a reduced price," but Hyundai hasn't said what that price is yet.
There's a press release below with more details and four commercials to show you just what you could be missing out on.

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.