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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Hyundai, Porsche top J.D. Power APEAL study

Just as they did in the Initial Quality Study, Porsche and Hyundai have taken the premium and non-premium crown, respectively, for the 2014 J.D. Power APEAL study. This is the tenth consecutive year for that Porsche has been rated the best premium make in the APEAL study, which attempts to figure out how pleased owners are with their purchases. For 2014, it asked 86,000 owners of MY2014 cars to rate their vehicles in 77 different categories 90 days after their initial purchase. The resulting figures were plugged in deliver the APEAL score, which is rated on a 1,000-point scale. The industry average sits at 794 points for 2014, although that's a one-percent decline over last year's rating. In this year's study, premium brands averaged 840 out of 1,000, while non-premium makes average 785. For their part, Porsche netted an impressive 882 points, while Hyundai earned an 804. Interestingly, only four non-premium brands (Hyundai, Ram, Volkswagen and Mini) finished above the industry average for 2014. It's also interesting to see the clear delineation between premium and non-premium brands, with an eight-point gap between the non-premium champ, Hyundai, and the lowest-rated premium brand, Volvo. Porsche and Hyundai weren't the only automakers to take home recognition. Dodge managed to tie Porsche for the most segment awards, with three. The Challenger, Charger and Dart all topped their market. There were a number of two-segment winners, as well, with Audi, Ford, Mercedes-Benz and Nissan capturing a pair of segments each. Scroll down for the full press release from JD Power on this year's winners. Automakers Struggle to Impress Owners with Increased Usefulness of In-Vehicle Technologies And Features on All-New and Redesigned Models Dodge and Porsche Each Receive Three Segment-Level Awards; Audi, Ford, Mercedes-Benz and Nissan Each Receive Two WESTLAKE VILLAGE, Calif.: 23 July 2014 - Although manufacturers are putting more and more technologies and functionality in their new and redesigned models, satisfaction with these features is not significantly higher among owners of those models than among owners of carryover models, according to the J.D. Power 2014 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM released today. The APEAL Study, now in its 19th year, serves as the industry benchmark for new-vehicle appeal. Owners evaluate their vehicle across 77 attributes, which combine into an overall APEAL score that is measured on a 1,000-point scale.

2014 Hyundai Equus priced from $61,000*

During an event in Ann Arbor, Michigan today, Hyundai officials confirmed that the updated 2014 Equus sedan, which goes on sale this week, will be priced from $61,000, *not including $920 for destination. That price is for the base-level Signature version; the upgraded Ultimate trim will carry a base MSRP of $68,000. Both prices represent a $1,750 increase over the 2013 model.
Hyundai introduced the 2014 Equus at this year's New York Auto Show, and while it hasn't been vastly reworked, there are a few thoughtful updates both inside and out. For starters, there's a restyled grille flanked with standard LED fog lamps, as well as new 19-inch alloy wheels. Inside, Hyundai has fitted a new instrument cluster and center stack, as well as more premium wood trim.
There's more technology inside the Equus, as well. The instrument cluster now benefits from either a 7.0- or 12.3-inch LCD information screen, and there's a 9.2-inch display in the center of the dash. For rear seat passengers, there are dual 9.2-inch monitors, as well as redesigned console controls.