2007 Honda Civic Ex on 2040-cars

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Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

Honda unveils new 3.5-liter racing engine

Honda is following Ford's lead and debuting the second twin-turbocharged V6 to be used by Daytona Prototypes in the United Sports Car Championship. The wait won't be long to see it on track because the new engine will debut with the Starworks Motorsport team in a Riley Gen3 prototype chassis at the 12 Hours of Sebring from March 12-15.
The new HR35TT engine is based on Honda's J35 production V6 found in a variety of its models, including the current Accord. The racing version benefits from dry sump lubrication, but is still similar to the production version with an aluminum block, direct injection and single overhead camshafts. It is fueled by 100-octane E10 fuel, but like many racing engines, exact power figures have not been released.
Starworks has had a close relationship with Honda since it won the LMP2 class at the 24 Hours of Le Mans and in the FIA World Endurance Championship in 2012 with a Honda Performance Development ARX-03b chassis and Honda engine. We can't wait to see this new mill hit the track, and see how it fairs against Chip Ganassi Racing's EcoBoost-powered Riley. Scroll down to read the press release for the full details.

Honda Gear concept explored at Montreal Auto Show

Our friends at Autoblog Canada have just come away with a closer look at Honda's surprise Gear Concept at the Montreal Auto Show. The little three-door hatchback is arguably the automaker's first real shot at the North American city car market (the Gear is much smaller than the Fit) and may be an indication that Honda is getting serious about going after Scion on this side of the world after the CR-Z hybrid failed to deliver. Honda says the Gear Concept takes its inspiration from the fixed-gear bicycle scene, and should allow buyers an unprecedented level of customization. Designers also wanted to show that a car can be both fun and practical.
We're all for a compact stylish three door with functional room inside, but given Honda's propensity for draining the personality from its concepts on the way to production (at least the ones that don't look showroom ready), we don't hold much hope for the Gear. You can check out the full press release below for more information.