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Brand new cars are being sold with defective Takata airbags

If you just bought a 2016 Audi TT, 2017 Audi R8, 2016–17 Mitsubishi i-MiEV, or 2016 Volkswagen CC, we have some unsettling news for you. A report provided to a US Senate committee that oversees the US National Highway Traffic Safety Administration (NHTSA) and reported on by Automotive News claims these vehicles were sold with defective Takata airbags. And it gets worse. Toyota and FCA are called out in the report for continuing to build vehicles that will need to be recalled down the line for the same issue. That's not all. The report also states that of the airbags that have been replaced already in the Takata recall campaign, 2.1 million will need to eventually be replaced again. They don't have the drying agent that prevents the degradation of the ammonium nitrate, which can lead to explosions that can destroy the airbag housing and propel metal fragments at occupants. So these airbags are out there already. We're not done yet. There's also a stockpile of about 580,000 airbags waiting to be installed in cars coming in to have their defective airbags replaced. These 580k airbags also don't have the drying agent. They'll need to be replaced down the road, too. A new vehicle with a defective Takata airbag should be safe to drive, but that margin of safety decreases with time. If all this has you spinning around in a frustrated, agitated mess, there's a silver lining that is better than it sounds. So take a breath, run your fingers through your hair, and read on. Our best evidence right now demonstrates that defective Takata airbags – those without the drying agent that prevents humidity from degrading the ammonium nitrate propellant – aren't dangerous yet. It takes a long period of time combined with high humidity for them to reach the point where they can rupture their housing and cause serious injury. It's a matter of years, not days. So a new vehicle with a defective Takata airbag should be safe to drive, but that margin of safety decreases with time – and six years seems to be about as early as the degradation happens in the worst possible scenario. All this is small comfort for the millions of people who just realized their brand-new car has a time bomb installed in the wheel or dashboard, or the owners who waited patiently to have their airbags replaced only to discover that the new airbag is probably defective in the same way (although newer and safer!) as the old one.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2016 Honda HR-V First Drive [w/video]

Compact crossovers are all the rage right now, and the 2016 Honda HR-V enters the marketplace at a crucial time. This class only had three or four entries just a year or two ago, and the number of players should double this year. That equates to an estimated 236,000 sales of B-segment CUVs in 2015, more than twice last year's sales, according to AutoPacific data. Honda joins a growing list of automakers looking to cash in on expanding sales. Fiat-Chrysler has its adorably Italian Fiat 500X and tiny-tough Jeep Renegade siblings. Chevy brought its small Trax to the US market from abroad. The Nissan Juke carries on with oddball styling and zippy dynamics. And the small-boxy class sales king Kia Soul could add all-wheel drive model to further increase its appeal. The HR-V doesn't break any new ground here. It starts with the Swiss Army Knife packaging of the Fit hatchback, then adds a more powerful engine, increased ground clearance, and all-wheel drive. It's nothing revolutionary, but that's not a bad thing. In typical Honda style, the beauty lies in the execution. What we have here is an attractive, compact crossover. It looks like a puffed-up Fit, or Honda Fat if you will. At 169.1 inches in length, the HR-V is more than a foot longer than the Fit (and almost nine inches shorter than the original CR-V). But with clean, taut lines that sculpt the body sides the HR-V is anything but bloated. We particularly like the integration of the rear door handles into the C-pillar. This thing is cute, especially with the rounded nose and chiseled rear end. And the chunky, five-spoke, 17-inch alloy wheels we like so much are standard even on the base model. There are a couple of weird bits to the styling. Like the way the hood cutline spills over to the front quarter panel and the oversized, fang-shaped taillamps. But overall the HR-V looks great. It has more modern appeal than the Trax, and while the 500X and Renegade are more interesting to our eyes, the HR-V has plenty of pizzazz for folks afraid of flamboyance. That reserved charm carries on in the interior. Like the exterior, the cabin is a safe kind of stylish. Materials include a mix of fabrics and plastics on the doors, plus obligatory soft-touch surfaces abound because, you know, we're all in the habit of squeezing dashboards these days. The row of three vents in front of the passenger seat looks nice, and there's added storage underneath the center console.