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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Comma.ai makes your car semi-autonomous for $999

At TechCrunch's Disrupt conference in San Francisco, Comma.ai founder George "Geohot" Hotz announced the launch of the Comma One semi-autonomous driving device. Hotz said at the conference that his company has worked on the Comma One for about a year, and it will be available at the end of the year for $999 and a $24 per month subscription fee. But aside from the reasonable price, which TechCrunch points out is possible thanks to off-the-shelf components, the appeal here is that it's an add-on to an existing car that can be installed at home by the car's owner. This gives people with normal cars the opportunity to have semi-autonomous features without having to buy an entire vehicle... that is, if you have a Honda or Acura with lane-keeping assist, since Comma One is currently only compatible with those vehicles. It remains to be seen if the company will add more vehicles to the list over time. The device is roughly the size of a large cell phone or aftermarket navigation system, and it has a screen on the front and a pair of cameras on the back. The computer combines information from the device's cameras and the car's radar sensors to understand what's happening and how to respond. Hotz explained at the conference that this system is similar in capability to the Tesla Autopilot system, and will be able to complete a drive, start to finish, without the driver having to touch anything. He did however emphasize that the driver must still pay attention in the event something goes wrong, comparing the experience to watching a young student driver. Hotz told TechCrunch that the device should start shipping at the end of the year. He also said that owners of compatible Honda products in the San Francisco area are eligible for beta testing, and can get involved by emailing him at george@comma.ai. So if you've been pining for a semi-autonomous vehicle of your own, but couldn't spring for a Tesla, you won't have to wait much longer. We should point out that we don't know yet how well the system works, though we hope to find out soon. Related Video:

A look inside Honda’s “Safety For Everyone” research and development operation

RAYMOND, Ohio—As part of its long-running “Safety for Everyone” campaign, Honda has established the audacious goal of what it calls a “zero-collision society.” But rather than making big claims about developing a fully-autonomous vehicle, which Honda hasnÂ’t done, the company is trying to chip away at the more than 37,000 vehicle-related fatalities that occurred in the U.S. in 2017 with a multi-pronged approach. Here in central Ohio, engineers are working with state-of-the-art facilities and equipment to boost active safety systems like its HondaSensing suite of safety technology with old fashioned passive systems like structural steel frames or new airbag designs that protect passengers in a crash. Honda provided members of the press with a rare tour inside its Honda R&D Americas headquarters this week. Honda officials say that increasingly, safety — and specifically, third-party ratings from the likes of the National Highway Safety Traffic Administration and the Insurance Institute for Highway Safety — figure into the top three factors consumers weigh when purchasing a vehicle. Honda and Acura have 10, 2019 models that have earned IIHSÂ’s Top Safety Pick or Top Safety Pick+ ratings, and all 15, 2019 model-year Honda and Acura vehicles that have undergone NHTSA crash testing have earned a 5-star overall rating. And Honda prides itself on its growing list of safety firsts, including the first upward-deploying front passenger airbag, in 1990 in the Acura Legend; first omni-directional crash-test facility, in 2000; and the first autonomous braking system, in the 2006 Acura RL. It hopes its new three-chamber airbag goes industry-wide and joins that list. “ItÂ’s part of our companyÂ’s culture,” said Art St. Cyr, business head unit and vice president of auto operations for American Honda Motor Co. “We have a philosophy at Honda that we want to be a company that society wants to exist. That means we have to protect our customers. ThatÂ’s part of the whole mantra of doing this.” Opened in 1984, the 1.6 million square-foot Honda R&D Americas facility, located in the countryside about 45 miles northwest of Columbus, employs around 1,600 people and is HondaÂ’s largest research-and-development facility outside of Japan. Its Advanced Safety Research facility opened in 2003.