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GMC Hummer EV SUV prototypes hit the trails in Moab

It seems like GMC's new Hummer EV pickup only just hit the market, but it's almost time to roll the hype train back through for the next installment: the SUV. GM President Mark Reuss shared images of some prototypes crawling on the rocks outside Moab in what he called "final testing validation" ahead of the SUV's projected arrival in showrooms some time in early 2023.  "With its aggressive 49-degree departure angle and tight turning radius of just 35.4-feet, the HUMMER EV SUV’s maneuverability, capability and performance make it an off-road supertruck," Reuss said in the post accompanying the photos. The over-the-river-and-through-the-woods routine depicted in the photos doesn't reveal much we don't already know about the forthcoming electric 4x4, but we can at least contextualize that 49-degree departure angle; the best you'll get from any Jeep Wrangler currently on sale is 40.4 degrees.  GMC's Hummer SUV will launch early next year with an 830-horsepower drivetrain, offering roughly 300 miles of driving range. Pricing will start at $105,595 before options. Later in 2023, GMC will release an EV2X variant with up to 625 horsepower, similar range and an $89,995 price tag. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2017 GMC Acadia coming to Detroit Auto Show

Well, it's about time. If there's one group of vehicles that are in serious need of an update, it's the GM Lambda crossovers. You know, the Chevy Traverse, GMC Acadia, and Buick Enclave. They're super old. Good thing, then, that the brand-new Acadia is coming to the Detroit Auto Show next week, as evidenced by this teaser image found on the company's Facebook page. There's not much to see here, except for an LED taillamp signature on what appears to be a much cleaner rear end. We expect the three-row CUV to feature all of the latest GM tech, including a robust infotainment system with Android Auto and Apple CarPlay. V6 power and optional all-wheel drive makes sense here, too, though we won't rule out some kind of four-cylinder option. When GM launched the Lambda crossovers, the Acadia arrived first in late 2006, alongside the now-discontinued (but still very much present in the current Acadia) Saturn Outlook. The Buick Enclave came next, and the Chevy Traverse arrived after that. It's unclear if GM will stick with this rollout plan, of course, but one thing's for sure: all-new versions of these CUVs cannot come soon enough. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")