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Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.

What an Atlas-based Ford F-150 might look like

Just ahead of January's Detroit Auto Show, surprising rumors pegged Ford as revealing some sort of F-150 concept, perhaps as a hurried effort to deflate some of the buzz building around General Motors' new Chevrolet Silverado and GMC Sierra twins, which were also making their auto show debut. Those rumblings turned out to be true, as Ford rolled into the Motor City with its Atlas concept (inset, right), touting the truck's bold styling as a precursor to the next-generation F-Series.
The show truck featured all kinds of clever details, including active wheel shutters and a front air dam that raised and lowered to improve aerodynamics while preserving off-road ability. It also had a genuinely snarly face. And it's that pugnacious snout that may well be on its way to production. The good folks at TopSpeed have worked up the plausible-looking artist's rendering above by cross-referencing the Atlas concept with what little has been revealed from recent spy shots. The look is toned-down pretty dramatically from the concept truck, but its Atlas roots are clear, with a massive three-bar grille and bracket-shaped headlamps hiding a next-generation EcoBoost engine. In the rendering, the show truck's deeply contoured hood and roofline have been ditched and larger, more traditional side mirrors have been fitted - all likely concessions in the move to production sheetmetal.
While Ford has yet to officially announce when it will unveil the 2015 F-150, all signs point to next year's Detroit Auto Show - one year after the Atlas shrugged off GM's new pickups.

Holy crime-fighting Ford F-150, Batman!

What would Batman drive for his weekly trips to Home Depot for the bits and pieces needed to keep his lair deep below Wayne Manor in tip-top condition? Certainly not the Batmobile - there's no way a 4x8 sheet of plywood will fit between the wheel wells, not to mention the fact that jet turbine engines have an unfortunate tendency to set trailers on fire when towing...
No, what Batman needs is a pickup truck. The boys from Ford teamed up with Galpin Auto Sports to build just such a machine, and it has just debuted at Comic Con. Designed by Jared Barris, grandson of the legendary kustomizer George Barris, the 2012 F-150 pickup you see here, dubbed Crime Fighter, is painted Tuxedo Black with Ferrari Red highlights and is affixed with fins on each side of the truck bed. It's nothing if not unique.
Well, it's at least unique for now. According to Ford, Galpin in Southern California is willing to take orders for customers looking to don a cape and hit the town for a night of crime-fighting action. Or trips to Home Depot. Check out our high-res image gallery and then scroll down for the official description from Ford. We're waiting for details such as pricing and build time from Ford, and we'll update this post if and when we hear back.