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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2021 Ford Escape PHEV finally reaches dealers

Last October – which feels like both five minutes and five years ago – Ford had to push the Escape PHEV sales date back to this year. The holdup arose because Ford had to recall the Escape's European twin, the Kuga PHEV, over a fire risk thought to center on the high-voltage battery. At the time, a Ford spokesperson said, "We are moving full scale production of Escape PHEV to the 2021 model year. The first Escape PHEVs will be sold next year." With just three months left in 2021, a Ford spokesperson confirmed to Ford Authority that the Escape PHEV has finally made it to dealer lots. The end of the Escape PHEV's long and winding road comes about a week after the Lincoln Corsair Grand Touring reached dealers. The compact luxury plug-in hybrid debuted at the 2019 LA Auto Show and was intended to go on sale in the summer of last year. But because it uses the same powertain as in the Escape, Ford had to delay the Lincoln as well.  Now that you can finally buy them, here's the quick recap. Both start with a naturally aspirated 2.5-liter inline-4 and an electric motor powering the front wheels, and a 14.4-kWh battery providing juice. The Escape makes 200 horsepower, can go 37 miles on all-electric driving, is EPA-rated at 105 miles per gallon equivalent (MPGe), and returns a combined 40 mpg if the battery's dead. It starts at $34,320 before incentives. The Lincoln adds an electric motor with a single-speed transmission to power the rear wheels, as Toyota has done with the all-wheel-drive Prius, RAV4 Hybrid and Lexus UX250h. Output in the Lincoln is 266 ponies, it manages 28 miles on pure electric driving, is EPA rated at 78 MPGe, and returns a combined 33 mpg on gasoline alone. It starts at $51,485 before incentives. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair