Ford Club, page #67

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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Barrett-Jackson 2014: First production 2015 Ford Mustang earns $300k for JDRF [w/video]

We've almost become immune to the huge dollar amounts that collectible cars earn for charity at Barrett-Jackson. To wit, $300,000 for the first production 2015 Ford Mustang initially didn't seem like very much money. In reality, though, it's probably about 10 times the actual asking price for the car, and we're pleased to report that 100 percent of the proceeds will go to the Juvenile Diabetes Research Foundation.
According to Ford, the car's winning bidder will get to "choose a fastback with manual or automatic transmission, and any interior, exterior and stripe color combination offered by Ford on the all-new Mustang." Power will come from a slightly revised version of the well-known 5.0-liter V8 engine that will produce "more than 420hp and 396 pound-feet of torque."
We snapped live images of the 2015 Mustang prototype that Ford had on display here at Barrett-Jackson, and you can check them out above. The official auction description, along with a video of the auction as it happened live, is below.

Expert: 54.5 mpg CAFE standard can be reached without many plug-ins

Johnson Controls executive Brian Kesseler isn't likely to get any holiday presents this year from Nissan chief Carlos Ghosn or Tesla Motors head Elon Musk, but lots of other folks might be happy with what he has to say about automakers' efforts to reach stricter fleetwide fuel-economy standards. Speaking at the Automotive News World Congress, Kesseler said automakers wouldn't need to sell an extensive number of plug-in vehicles in order to meet the 54.5 mile per gallon Corporate Average Fuel Economy (CAFE) standard the US government set in 2012 for 2025 model-year vehicles. In fact, he said, components such as stop-start engine technology, turbochargers and direct injection may actually do the trick. Already, things like smaller engine sizes and lighter cars are already playing major roles in spurring fuel-efficiency gains. Of course, Johnson Controls sells batteries specially built for stop-start systems, so Kesseler does have a bit of skin in this game. The 54.5-mpg CAFE standard equates to about a 40-mpg "real world" fuel-efficiency level. To put that into perspective, the Environmental Protection Agency (EPA) said in a report late last year that model-year 2013 average fuel economy was an even 24 mpg. That was up from 23.6 mpg for the 2012 model year and 22.4 mpg for 2011. News Source: Automotive NewsImage Credit: AP Government/Legal Green Ford Fuel Efficiency mpg CAFE standards ecoboost johnson controls

Ford, Volvo top 2014 EyesOn Design awards

Each year at the Detroit Auto Show, the top vehicle designs are recognized with the prestigious EyesOn Design award for production and concept vehicles. This year, the 32 EyesOn Design judges (comprised of current and former vehicle designers including Chrysler designer and SRT president Ralph Gilles, Kia designer Peter Schreyer and retired General Motors designer Wayne Cherry) handed out three awards for the Best Concept Vehicle, Best Production Vehicle and Innovative Use of Color, Graphics, and Materials.
Beating out the Mercedes C-Class and Ford F-150, the 2015 Ford Mustang was named the Best Production Vehicle as the top auto show debut at this year's Detroit show. The 2014 Volvo Concept XC Coupe took home awards as the Best Concept Vehicle and for its Innovative Use of Color, Graphics and Materials.
Considering the Volvo's primer grey hue and subtle orange accents, it was a rather surprising winner for Innovative Use of Color, Graphics, and Materials over flashier concepts like the Toyota FT-1 and our Editors' Choice top pick, the Kia GT4 Stinger. Other vehicles in the running for the concept car award include the GT4 Stinger and Audi Allroad Shooting Brake

A closer look at the 2015 Ford F-150

Despite having to share Ford's Detroit Auto Show stand with the hot new 2015 Mustang, the brand-new F-150 was arguably an even more important debut. Why? Ford moved some 700,000 examples of its F-Series truck in 2012, making it not only the best-selling pickup truck, but the top-selling vehicle in the US, by a long-shot.
The 2015 F-150 raises the bar for pickup trucks in a big way, with big-time use of aluminum. Because of this, roughly 700 pounds have been removed from the truck's overall weight, making it even more efficient than before, while still offering all of the capability that pickup owners expect. And with a host of engines under the hood, including a new 2.7-liter EcoBoost V6, the 2015 F-150 will surely offer something for everyone.
During the Detroit Auto Show, west coast editor Michael Harley took a closer look at the new F-150, talking to some of the truck's engineers. Have a look at the full video, below.

Ford calling in 28k Edge crossovers over fuel line leak

A problem with the fuel line on certain examples of the Ford Edge has prompted the National Highway Traffic Safety Administration to issue a recall. The issue revolves around the metal housing on the fuel line pulse damper, which was apparently improperly manufactured in the first place and is prone to crack in certain circumstances, leading to a fuel leak. And as we all know, a fuel leak is not a good thing.
The problem affects model year 2012 and 2013 Edge crossovers equipped with the 2.0-liter engine and manufactured between September 2, 2010 and April 25, 2013 - a total of 27,933 units. Although the Lincoln MKX is closely related to the Edge, since it isn't offered with the same engine (to which the problem is related), the recall does not include the premium-badged version. See the recall notice below for further details.

Ford wants to double hybrid offerings by 2020

The Blue Oval is looking for folks on the other side of this Big Old Sphere to get on board with its hybrid offerings. Ford executive Raj Nair, speaking at the Detroit Auto Show this week, said the US automaker wants to double the number of hybrids models it offers by the end of the decade, Reuters reports. Details of what that actually means is anyone's guess, as it was unclear how many of those models would be in the US and how many would be overseas. That said, Nair did say that prospective customers in regions such as China and Europe would drive the expansion of offerings. Ford got off to a great start in the US last year on its hybrid sales, but then tailed off towards the end of 2013. Ford more than doubled its green-car sales in 2013 to almost 88,000 units. In that number were more than 37,000 Fusion Hybrids and more than 28,000 C-Max Hybrids sold domestically. The company also sold almost 7,500 Lincoln MKZ Hybrids. Ford's green-car totals for 2013 were up fivefold at the mid-year point, hinting that Ford's hybrid sales plateaued, at least temporarily, in recent months.

TRANSLOGIC 147: CES 2014 Autonomous Vehicles

We head back to CES in Las Vegas to check on the progress of autonomous vehicles in 2014. We go hands-free on the highway with Audi, narrowly avoid a collision with Ford and hear all about BMW's drifting driverless car. But first we take a ride on Induct's self-driving Navia shuttle.

Ford looks back on 50 years of the Mustang in Detroit

Ford has something special sitting in its booth here at the 2014 Detroit Auto Show. In fact, it brought two special somethings in the form of the Ford Mustang 1 Concept that first saw the light of day in 1962 and the very first production Mustang that rolled off the production line in 1964.
These classic creations are sharing floor space with the brand-new 2014 Mustang in honor of the pony car's 50th Anniversary. Since Ford's latest 'Stang already made its auto show debut (at a number of locations, including Los Angeles), we think it's pretty cool that the Blue Oval did something special for its home-town show.
Check out both the Mustang 1 Concept and first production 1964.5 Mustang above and below.

Ford cranks up '32 Ford body production

If you're going to build your own hot rod, you'll want to start with a '32 Ford 5-Window Coupe. Favored by American servicemen returning from World War II, the '32 Ford remains the very icon of the hot rod to this day. The trouble is there were only so many of them made in the first place, and finding one today can be a challenge. That's where reproduction models come in.
The aftermarket is replete with companies that will sell you a fiberglass body in the form of a '32 Ford coupe, but quality can be hit or miss. So to help meet demand among hot rod builders and enthusiasts, Ford has teamed up with United Pacific Industries to offer officially licensed body shells.
Announced at the SEMA show in November, the '32 Ford 5-Window Coupe body is made from stamped steel according to original specifications from original machinery where possible or reproduced machinery built to the same original specifications where necessary. The bodies are ready to accept vintage powertrains or crate motors from the Ford Racing catalog, and join the 9,000 other parts offered in the Ford Component Sales catalog - including similar reproduction bodies available for the 1965-70 Mustang and 1940 Ford Coupe. From there, the proverbial sky's the limit.