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Fisker Ocean electric SUV rife with serious problems, internal documents show

On a typically sunny day in Los Angeles last June, Henrik Fisker choked up as he handed over his company's first all-electric SUVs in the United States. "I'm really kind of emotional about it, because we've been waiting two-and-a-half years for this, and everyone here has done a tremendous job," the founder and CEO said. The day had started on a celebratory note. Fisker, donning a graphic tee depicting the electric Ocean SUV, hugged and posed for photos with the company's first customers -- at one point even signing one of the vehicles. What happened next was a harbinger for Fisker and what his eponymous company continues to grapple with: Shortly after Fisker board member Wendy Greuel took delivery, her Ocean SUV lost power on a public road, according to two employees familiar with the matter. The company has confirmed the incident occurred, and said the issue with her vehicle was fixed. Two months later, Geeta Gupta Fisker -- the company's chief financial officer, chief operating officer and Henrik's wife -- took an Ocean out for a drive, only to have it suffer a similar fate, according to a cache of internal documents viewed by TechCrunch. Fisker also confirmed her vehicle lost power, blaming it on a compatibility issue with a special engineering data logger that is not in customer cars. In the months since, Fisker Ocean SUV customers have reported more than 100 separate loss-of-power incidents, the internal documents show. The company told TechCrunch it believes these problems are rare, and that it has resolved "almost all the issues" with software updates. Problems with the Ocean SUV, however, are not limited to the vehicle suddenly losing power, a review of nearly 200 documents shows. Customers have also reported sudden loss of braking power, problematic key fobs causing them to get locked inside or outside of the vehicle, seat sensors that don't detect the driver's presence and the SUV's front hood suddenly flying up at high speeds. The National Highway Traffic Safety Administration is currently investigating the braking problems, which Fisker claims it resolved. The company told TechCrunch that fixes for the other problems have either been implemented, or are coming in a "Version 2.0" software update scheduled to be released next week. Fisker launched the Ocean later than expected due in part to challenges with the SUV's software; the company spent much of last year making up for lost ground.

Fisker adds dealerships to direct sales model to boost EV sales

Electric vehicle company Fisker said on Thursday that it would add dealerships alongside its direct-to-customer distribution model to expand its sales and delivery network. The California-based company, which sells its vehicles across the United States and Canada apart from other markets in Europe, has only two showrooms or Fisker Lounges in North America — one in Los Angeles and the other in New York. In other locations, it has retail stores called Fisker Center+. Fisker said, in Europe, it will continue to offer direct sales but will bring onboard partners for sales and distribution. While the EV startup made more than 10,000 vehicles in 2023, it delivered only about 4,700 units of the Ocean sport utility vehicles due to distribution constraints. "We are evolving our business model and intend to add as many as 50 dealer partners in the US and Canada and a similar number of dealer locations in Europe this year," CEO Henrik Fisker said. The company expects to send its first Ocean vehicles to new dealers by the end of the first quarter, Fisker said, adding that it has been in talks with dealer partners since November 2023. Lucid, Rivian and Fisker have followed an online and direct-to-consumer model that was started by Elon Musk-led Tesla, in their efforts to cut out middlemen that dealership models have. Earlier this week, Vietnamese electric car maker VinFast Auto said that it had signed its first five dealerships in Texas, New York, Kansas and North Carolina. Swedish EV maker Polestar also uses a dealership model. 

Fisker delivers 4,700 electric cars in 2023, shares jump on quadrupled sales

Henrik Fisker shows off the coming Fisker Alaska pickup. (Getty Images)   Fisker said on Friday its electric vehicle deliveries jumped more than four-fold during the final quarter, helping it hand over about 4,700 vehicles for the year. The rise in quarterly sales volume was primarily driven by strong demand for the Fisker Ocean SUV, priced at about $69,000, the company said. Fisker started making its first deliveries to U.S. customers in June. The company will announce a plan in January to boost sales and deliveries to align production capacity with strong demand for the Ocean SUV, Fisker said. Shares of the California-based EV company were up more than 10% in premarket trading. They have lost about 79% so far this year. Smaller EV firms are facing dwindling cash reserves, pressured by high costs related to production ramp-ups and price cuts to boost demand. Fisker, which has a deal with Magna International's Austrian unit to manufacture its cars, made 10,142 vehicles in 2023. The company, however, slashed its annual production forecast twice in the past two months as it slowed down production to meet working capital needs.  

Fisker scales back production to divert cash for working capital

Electric-vehicle maker Fisker said on Friday it will scale down production this month and produce fewer cars this year than its previous guidance, to prioritize cash for working capital needs. Shares of the EV maker, which has been struggling with a cash crunch, rose 7% in premarket. "Fisker has made a strategic decision to reduce December production to prioritize liquidity to unlock over $300 million of working capital," the company said. Fisker cut its production target for the year — at least a second time — to just over 10,000 units, compared with its earlier forecast of 13,000 to 17,000. The company said it delivered 123 vehicles on Thursday, adding it plans to accelerates sale and deliveries despite the tough market conditions for EVs. Some EV firms are facing dwindling cash reserves, pressured by high costs related to production ramp-ups and inflation and price cuts by rivals such Tesla. In its most recent financial results, which were filed after a delay due to the departure of its former accounting chief, Fisker reported a loss of $91 million and revenue of $71.8 million for the third quarter, both missing expectations. Green Plants/Manufacturing Fisker Electric

Fisker Pear to get 'see-through' A-pillar and hopped-up Extreme trim

Fisker put a Pear on display at the L.A. Auto show in production spec. The latest display came with a few more updates on the urban EV planned to enter production at the end of next year at Foxconn's plant in Lordstown, Ohio. The first new bit is what's being called a "see-through A-pillar." The only car we've ever seen with an actual see-through A-pillar was the 2001 Volvo Safety Car Concept, the feature not making it to production on the C30 hatchback, regrettably. On the Pear, the see-through bit is performed by cameras projecting the view obscured by the A-pillars onto small screens located inside the cabin where the instrument panel meets the doors. These screens would also help explain Fisker's desire to sell the Pear with side-view cameras in the U.S., since the screens are already there. The displays weren't shown in the photos Fisker released in August, but they were in the auto show car. The automaker again noted there will be two battery options, the smaller with an urban-centric estimated range of 180 miles, the larger Hyper Range pack aiming at an estimated 320 miles. The press release says the little crossover targets "a base 0-60 mph time of 6.3 seconds." We don't know if "base" in this case means the quickest time among the two trims, two drivetrains — RWD and AWD, and 20-inch wheels on all-season tires or 22-inch wheels on high-performance tires, or if it refers to the base model's smaller battery pack. Either way, seems there's a quicker option coming, Fisker mentioning a high-performance trim called the Pear Extreme.  We're treated to some tech specs on the Blade computer that's the brains of the Pear, but we're still waiting to find out what the promised processing and wireless data speeds will mean for the user experience. When introducing the Alaska pickup and the Pear to the audience, Henrik Fisker seems to have described the Blade as being two computers and called it "the latest, newest standard of the world." One aspect not mentioned in the PR is what looks like a projected gauge cluster. The Pear in the photos from August fitted a slightly different instrument panel than the car at the show. At 1:22 in a walkaround video Fiskerati shot at the L.A. show, the Pear's dashboard appears to show vehicle information projected onto the instrument panel behind the steering wheel.

Fisker talking to 5 automakers, seeks production: 'We have 2 cars that are almost ready'

  BERLIN — U.S. electric vehicle startup Fisker is negotiating with five carmakers over a partnership to secure additional production capacity for its vehicles, its Chief Executive Henrik Fisker said on Thursday. "We have two cars that are almost ready. We can bring them to market fast — we just need the capacity," Fisker said, speaking to Reuters in Berlin. The CEO told Reuters in May he was exploring partnerships with everyone from suppliers to tech companies to scale up production. On Thursday, he said he was in negotiations with five "traditional car companies" and hoped to pick a partner in the coming months. The California-based startup has one vehicle on the market — an SUV called Ocean, being launched from a factory in Austria operated by a unit of Magna International. Two further models, a pickup and a smaller SUV, are due to be released by 2025. The SUV, called PEAR, will be built with Foxconn in Ohio, but further capacity is needed for both models. Production Fisker Pear View 26 Photos It has so far produced 5,000 units of the Ocean car, according to a September update. Still, it cut its annual production target in August and adjusted pricing in October as it grappled with a slowdown in electric-vehicle demand. The chief executive was confident the company was still on the road to profit, and said it would report a double-digit margin this year, in line with its annual forecast of an 8-12% gross margin for 2023. It is due to release third-quarter results on Monday, after reporting a loss of 25 cents per share in the second quarter.    

2024 Fisker Ocean Extreme price chopped, other trims get more expensive

Fisker is changing up the pricing for its Ocean SUV by drastically reducing the price of its top trim and increasing the price of its lower trims. The biggest swing is for the Ocean Extreme trim, as Fisker is dropping the MSRP by $7,500 down to just $61,499. Additionally, Fisker says that “customers who have already ordered or purchased an Ocean Extreme will receive a $7,500 price adjustment.” Why is Fisker dropping the price so much? “It is essential that Fisker responds to competitive realities in the rapidly growing EV market,” CEO Henrik Fisker said. Without saying so out loud, that means Tesla. The Model YÂ’s pricing has fluctuated wildly over the past couple of years, and while a nearly $70,000 SUV mightÂ’ve been a competitive price point before, Fisker thinks it needs to get closer in line with the marketÂ’s current pricing. All that said, the price of the Ultra and Sport models will be going up at the same time. The Ultra is up by $3,000 to $52,999, and the Sport is up by $1,500 to $38,999. This new pricing will go into effect on November 6, which is when Fisker says itÂ’s opening ordering for 2024 model year Oceans. Anybody with an order in before November 5 will get to retain their original (lower) pricing. Beyond the pricing news, Fisker says its Extreme trim is officially EPA-rated for 350 miles of range now. EPA ratings for the lower trims still arenÂ’t out, but Fisker claims 231 miles for its base Sport trim. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Fisker Ocean EV production to ramp up to 300 units a day in fourth quarter

Electric-vehicle startup Fisker said on Thursday it expects to increase the production of its Ocean sports utility vehicle to about 300 units a day in the fourth quarter from around 180 units. The company has a manufacturing tie-up with Canadian auto part supplier Magna International, which produces its vehicles for the European and North American markets. Vehicle deliveries are expected to accelerate in North America in September, CEO Henrik Fisker said. As of Sept. 4, Magna has manufactured 3,123 vehicles, with just under 3,000 handed over to Fisker, the company said, adding that more than 450 Fisker Oceans in the US have been either delivered to customers or are in the process of being delivered. Last month, Fisker cut its annual production target due to supply chain issues. That overshadowed a smaller-than-expected quarterly loss and its first revenue from deliveries of electric sport utility vehicles. Even as suppliers recovered from a "COVID hangover" to keep pace with Fisker's production ramp-up, one key supplier of a complicated part which needs specific skilled labor, is taking longer than expected, the company had said. Green Plants/Manufacturing Fisker Crossover Electric

Fisker Pear electric hatchback revealed in more detail

Just a few weeks ago, Fisker showed off the future of its electric lineup at its "Product Vision Day." Among the highlights was the new compact Fisker Pear, which is intended to arrive with a sub-$30,000 price point and be an affordable alternative to the likes of the Chevy Bolt (currently on hiatus) and Nissan Leaf. While the Pear isn't quite ready for prime time, Fisker has shared a host of photos to accompany a few new details about this budget-friendly EV.  We now know the Pear will measure approximately 15 feet long (4550mm) and will be offered in both five- and six-seater configurations, further enhancing what already promises to be a flexible and utilitarian platform. The cargo section is referred to as the Pear's "Houdini trunk," which allows access to the hatch area in tight nose-to-tail parking situations or low ceiling heights thanks to a rear glass section that opens downward into the rear load floor, rather than swinging up and out like a normal hatch. Fisker also hopes to launch the Pear with exterior camera mirrors, but those are still under review due to regulatory requirements. And then there's the "froot." Think frunk, only British — or vegetarian. It's a sealed front storage compartment intended to store things that should be isolated from the cabin, like sweaty workout gear or pungent leftovers. Fisker says it will even offer an insulated option for storing temperature-sensitive items. Gig drivers, take note. The cabin itself is "designed to be extremely durable, with no fragile moving parts." Fisker calls it a boon for families and ride-share drivers, but there's also an upside for the manufacturer that consequently doesn't have to bother with expensive physical controls.  Fisker says the Pear will also have a "Lounge Mode" that allows all of the seats to fold completely flat to create a relaxation or sleeping area along with a rotating, 17-inch screen to provide entertainment while you're stretched out. The six-seater option replaces the single front passenger seat and center console with a large two-seat bench.  Fisker also appears close to finalizing the Pear's electric range. Previously, the company said it was hoping to deliver up to 310 miles on the EPA test cycle. Fisker has revised that up to 320 miles on the high end. In addition, it's offering a target for the smaller, city-oriented battery pack that is expected to come standard at the Pear's $29,990 starting price.

Ford Mustang GTD, Acura ZDX and Pebble Beach recap | Autoblog Podcast #795

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. In the news, there were a lot of recent unveilings, including the Ford Mustang GTD, Pininfarina B95, Lamborghini Lanzador, Acura ZDX and Fisker Alaska. We recap Pebble Beach and the Woodward Dream Cruise. Joel is fresh off a track drive of the Audi R8 (at Laguna Seca!), and we give ann update on our long-term Toyota Sienna minivan. Finally, we take to Reddit to help pick a new car with a V8 in this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #795 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2025 Ford Mustang GTD revealed as a race car for the road — it costs $300,000 Pininfarina B95 revealed, 0-60 in 2 seconds, and at $4.8 million is the priciest EV ever Lamborghini Lanzador concept is a megawatt wedge previewing the first Lamborghini EV 2024 Acura ZDX revealed with up to 500 horsepower Fisker Alaska electric pickup specs, price and production plans revealed Cars we're driving 2023 Audi R8 Quattro Long-term 2023 Toyota Sienna Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Podcasts Acura Audi Fisker Ford Lamborghini Toyota Concept Cars Electric Future Vehicles Luxury Performance