Fiat Spider 2000, page #37

Auto blog

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Fiat's 'Environmentally Sexy' online matchmaking site amuses

Oh, Fiat. You're so witty and attractive and... environmentally sexy? That's the idea put forward by the automaker's latest 500e marketing campaign, which is centered around the company's "dating" site, EnvironmentallySexy.com.
Visitors answer a series of questions to be matched with their perfect Fiat 500e. Questions such as:
"Honestly, I'm here because I..."

2014 Fiat 500L

Unexpectedly, This Opposite Attracts
Back in 2007 when the Fiat 500 was launched, I was unrepentantly nuts about the thing. From the first time my eyes clapped on the Nuevo Cinquecento at the Geneva Motor Show that year, I wanted one. Since there were no plans for a North American model at the time, I had to settle for purchasing a 1/18th-scale diecast at the expo. When Fiat finally returned to the US and the Cinquecento went on sale in 2011, I was no less excited.
And then I drove one, and the bloom was off my little Italian rose. Oh, I still appreciated its size and high style, but I found it wholly unsatisfying to drive, something that wouldn't be rectified until the Abarth arrived. It wasn't that the standard 500 was slow - I expected that - it was that its wonky driving position, lackluster transmissions and ropey steering all stood in the way of appreciating its other virtues. The Abarth's characterful powertrain would eventually come along to alleviate most of those pains, but not all of them.

Fiat 500 Cattiva on the way

While its dealer body has been clamoring for new and larger models, Fiat has actually done a pretty good trade selling all manner of 500 variants, from the standard hatchback and 500C cabriolet to its Abarth models, 500e electric runabout and special editions like the Gucci.
Fiat USA was a little slow out of the gates as it built up brand awareness and its dealer network, but it's now chugging along, with combined 500 model sales outselling that of its arch rival Mini (provided you subtract the Countryman crossover, a model for which Fiat has had no direct competitor up until this point). Franchisees are finally about to get the bigger, broader-appeal model they've been seeking in the form of the five-door 500L, but Fiat is still going to be devoting a lot of attention to their whisker-faced icon, the Cinquecento.
As proof, at the first drive event of the 500L in Baltimore, Fiat North America boss Jason Stoicevich confirmed that his company will produce a production version of the 500 Cattiva concept shown at the Detroit Auto Show in January. Stoicevich wouldn't divulge the model's pricepoint or availability timeframe, but he told us, "I can guarantee you it will happen. I just can't tell you when."

Could Chrysler leave Michigan for Tennessee?

Detroit's Big Three could become the Big Two. According to an AP report in The Detroit News, state officials have been lobbying for Fiat-Chrysler CEO Sergio Marchionne to select Tennessee as the location for Fiat's joint headquarters with Chrysler Group LLC.
This weekend, Marchionne met with Tennessee governor Bill Haslam at a ceremony celebrating the expansion of a Fiat subsidiary plant in the city of Pulaski. The AP report does not mention any serious talks about headquarters relocation, only that Tennessee officials have been "working me over pretty well," according to Marchionne.
Fiat hopes to complete its merger with the Auburn Hills-based automaker sometime next year, and earlier reports have stated that the company is seeking $10 billion in financing to buy the remaining bits of Chrysler. If the company were to relocate, it would join Nissan and Volkswagen in having major American automotive operations in Tennessee. Of course, that whole "Imported From Detroit" thing would need to go out the window, as well.

Fiat officially introduces seven-seat 500L Living

As Fiat prepares to expand the lineup of the 500 with the roomier 500L, the Italian automaker has just announced a further addition to its enlarged hatchback offering. While the standard 500L has a five-passenger seating configuration, the new 500L Living brings a third row of seats, upping capacity to seven passengers.
Based on the specs Fiat released, the 500L Living has had its overall length stretched by about eight inches to accommodate the extra seats, while width and height stay about the same. We still have no word on the wheelbase of this new model versus the 500L. Fiat also says that the 500L Living will have a luggage capacity of 22.5 cubic feet (we assume that number is with the rear seats folded, which is smaller than that of the five-passenger 500L (12.1 cu-ft with rear seats up and 46.2 cu-ft with rear seats down).
European sales of the 500L Living will commence this summer, but there is no mention as to if or when this seven-passenger Fiat could be offered in the US, to compete against the likes of the Mazda5, Ford Transit Connect Wagon and Nissan NV200. Scroll down for the more information on this new Fiat model.

Watch these dudes pull off amazing stunts with some Fiat 500C Abarths

These dudes are perfect, which, we surmise, is why their YouTube channel is called Dude Perfect. But we digress. In their latest video, Dude Perfect performs some amazing trick shots with footballs, basketballs and baseballs, along with a trio of Fiat 500C Abarth convertibles. It's perfect, dude.
Joining the dudes this week are stunt drivers Roger Richman and Samuel Hubinette from LA Motorsports, and some of their coolest tricks wouldn't be possible without some equally precise driving. Looks like they had a total blast, but remember, these guys are professionals and performed their tricks on a closed course. In other words... do not try this at home.
Dude. Scroll down below to watch the video.

Does the future of Fiat-Chrysler include Dodge?

Wards Auto reports the future of Dodge is looking uncertain. Fiat has more or less laid out it's game plan for the next few years, and while the Chrysler, Fiat and Jeep lines are set to receive plenty of love, Dodge isn't so lucky. Fiat has already hobbled Dodge significantly by splitting off the brand's trucks into a separate Ram line.
Wards says that after the Avenger rides off into the sunset early next year, Fiat-Chrysler won't replace the model, leaving a gaping midsize hole in the Dodge lineup. The report also cites unnamed sources as saying that at least two other current Dodge products will move to the Chrysler line.
One of those could very well be the Grand Caravan. Chrysler has already made it clear that it plans to trim redundancy between its minivan offerings, but it has yet to clarify which other vehicle could sail under the Chrysler banner moving forward. Either way, such changes to the product line would theoretically leave Dodge with just four models.

Fiat 500 Gucci Edition returns, priced from $23,750*

Are you sad you missed out on the limited-edition Fiat 500 by Gucci the first time around? Well, fear not. You, too, can once again channel your inner Jennifer Lopez and pick up one of the co-branded little hatches starting this spring - but just like last time, Fiat will only be offering the Gucci 500s for a limited time.
Fiat will offer Gucci versions of both the hardtop 500 and cloth-top 500C, priced from $23,750 and $27,750, respectively, not including *$800 for destination. That's a pretty big price jump over the $18,500 500 Lounge hardtop - you could get the higher-output Turbo or Abarth models for the same or even less cash - but seeing as how Fiat had no trouble moving any of the Gucci-branded 500s last time they came to town, we're sure these will still fly off dealer lots.
And it's not like you don't get some fancy content for that coin. There's a new interior environment that either can be done up in all black, or a black/white contrast, to match the exterior color choices of, well, black or white. There are high-quality leathers used throughout the cabin, as well as satin chrome accents. Outside, the signature Gucci green/red/green stripe runs along the beltline on hardtop models, and along the cloth top on the 500C. Gucci badging is found on the door frames, accented with chrome mirrors and door handles. And of course, there are unique 15-inch aluminum wheels with the interlocking "GG" design on the center caps.

Marchionne assures Fiat jobs will stay in Italy, amid Chrysler merger talks

Even though Fiat CEO Sergio Marchionne has repeatedly said he won't pick up, leave Italy and take his Fiat factories with him, his occasional pointed comments about the challenges of running operations in that country has worried Italian politicians dealing with government, economic and labor-force seizures the past few years. After Fiat Industrial announced it was moving its headquarters to London and it was rumored that the car division's HQ would move to Auburn Hills, MI after the merger with Chrysler, it was worried that more Italian jobs would disappear.
Industry Ministry Flavio Zanonato sought assurances from both Marchionne and Fiat chairman John Elkann that they would "commit to the country," and it appears those assurances have been given. Unemployment in Italy is at 20-year-highs and car sales are at 20-year-lows, but Marchionne said "We have confirmed our commitments for Italy" and the company will hold steady on employment. The nation and the corporation said they would work together to "relaunch Italy's car market," although it's not clear what either of them will be able to do beyond wait it out. At the very least, Fiat's stance means there's one less ball the country's politicians have to juggle.