Fiat 850, page #41

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Marchionne threatens to move Alfa production out of Italy

Fiat CEO Sergio Marchionne was unsurprisingly frank when asked by reporters about potential investments in Italian manufacturing for Alfa Romeo and Maserati, giving the Italian government the ultimatum, "Italy should decide if they want [Alfa Romeo's relaunch] to happen here or not as Fiat and Chrysler have several alternatives." Them's fightin' words.
Fiat's issue with the government stems directly from its courtroom clashes with the Fiom labor union. The two are currently embroiled in proceedings over longer shifts and shorter breaks, as Fiom has so far refused to sign a new contract citing revised labor laws that it says are anti-union.
According to Bloomberg, Fiat will be spending over $2.5 billion on development of eight new Alfas and six new Maseratis, in a bid to wrest some of the luxury pie away from BMW, Mercedes-Benz and Audi. But that's only going to happen if the government is willing to play ball and make life easier on Fiat.

Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

2013 Fiat 500 Abarth Cabrio

To no one's surprise, I was stoked about the Fiat 500 Abarth Cabrio. I've always enjoyed the exquisitely flawed driving dynamics of the 500 Abarth hardtop, and the idea of being able to fold the top back and take it all in with some fresh air blowing around was really appealing. That super awesome exhaust note would no doubt be even more audible without a huge chunk of sheetmetal and glass in the way, and even with the slight weight penalty (33 pounds versus the hardtop), the Cabrio should still be just as tossable as ever.
So when the Fiat arrived at my door, I slid the roof back and stowed the normal press car paperwork in the glove box so it wouldn't fly about during what ended up being a genuinely spirited drive. I had a great time, and my subsequent days with the 500 Abarth Cabrio were just as enjoyable. Sunshine, Italian supercar-like rumble, and hilariously fun dynamics. Awesome.
But then I remembered my paperwork in the glovebox. And when I examined the fine print, my jaw dropped. The bottom line: $31,100, including $700 for destination. For a Fiat 500. Ouch.

Fiat ups Chrysler stake by 3.3%, inches closer to full control

Fiat is one step closer to completing a merger with Chrysler after exercising an option to acquire an additional 3.3 percent of the Auburn Hills-based automaker today. Automotive News reports that Fiat now controls 68.49-percent of Chrysler, which is up almost 10 percent since we last heard news of this deal back in February when Fiat talking to various banks to raise more capital in order to complete the acquisition.
The article says that Fiat is still able to increase its stake in Chrysler up to 75 percent over the next 12 months, but it sounds like CEO Sergio Marchinonne would rather purchase the remaining shares from VEBA - the retiree benefits trust - sooner rather than later. Unfortunately, the two sides still seem far from an agreement on a fair price for the rest of Chrysler, as Fiat has them valued at $4.2 billion compared to the $10.3 billion estimate from the unions that currently own the remaining stake in Chrysler.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Fiat's 'Environmentally Sexy' online matchmaking site amuses

Oh, Fiat. You're so witty and attractive and... environmentally sexy? That's the idea put forward by the automaker's latest 500e marketing campaign, which is centered around the company's "dating" site, EnvironmentallySexy.com.
Visitors answer a series of questions to be matched with their perfect Fiat 500e. Questions such as:
"Honestly, I'm here because I..."

2014 Fiat 500L

Unexpectedly, This Opposite Attracts
Back in 2007 when the Fiat 500 was launched, I was unrepentantly nuts about the thing. From the first time my eyes clapped on the Nuevo Cinquecento at the Geneva Motor Show that year, I wanted one. Since there were no plans for a North American model at the time, I had to settle for purchasing a 1/18th-scale diecast at the expo. When Fiat finally returned to the US and the Cinquecento went on sale in 2011, I was no less excited.
And then I drove one, and the bloom was off my little Italian rose. Oh, I still appreciated its size and high style, but I found it wholly unsatisfying to drive, something that wouldn't be rectified until the Abarth arrived. It wasn't that the standard 500 was slow - I expected that - it was that its wonky driving position, lackluster transmissions and ropey steering all stood in the way of appreciating its other virtues. The Abarth's characterful powertrain would eventually come along to alleviate most of those pains, but not all of them.

Fiat 500 Cattiva on the way

While its dealer body has been clamoring for new and larger models, Fiat has actually done a pretty good trade selling all manner of 500 variants, from the standard hatchback and 500C cabriolet to its Abarth models, 500e electric runabout and special editions like the Gucci.
Fiat USA was a little slow out of the gates as it built up brand awareness and its dealer network, but it's now chugging along, with combined 500 model sales outselling that of its arch rival Mini (provided you subtract the Countryman crossover, a model for which Fiat has had no direct competitor up until this point). Franchisees are finally about to get the bigger, broader-appeal model they've been seeking in the form of the five-door 500L, but Fiat is still going to be devoting a lot of attention to their whisker-faced icon, the Cinquecento.
As proof, at the first drive event of the 500L in Baltimore, Fiat North America boss Jason Stoicevich confirmed that his company will produce a production version of the 500 Cattiva concept shown at the Detroit Auto Show in January. Stoicevich wouldn't divulge the model's pricepoint or availability timeframe, but he told us, "I can guarantee you it will happen. I just can't tell you when."

Could Chrysler leave Michigan for Tennessee?

Detroit's Big Three could become the Big Two. According to an AP report in The Detroit News, state officials have been lobbying for Fiat-Chrysler CEO Sergio Marchionne to select Tennessee as the location for Fiat's joint headquarters with Chrysler Group LLC.
This weekend, Marchionne met with Tennessee governor Bill Haslam at a ceremony celebrating the expansion of a Fiat subsidiary plant in the city of Pulaski. The AP report does not mention any serious talks about headquarters relocation, only that Tennessee officials have been "working me over pretty well," according to Marchionne.
Fiat hopes to complete its merger with the Auburn Hills-based automaker sometime next year, and earlier reports have stated that the company is seeking $10 billion in financing to buy the remaining bits of Chrysler. If the company were to relocate, it would join Nissan and Volkswagen in having major American automotive operations in Tennessee. Of course, that whole "Imported From Detroit" thing would need to go out the window, as well.

Fiat officially introduces seven-seat 500L Living

As Fiat prepares to expand the lineup of the 500 with the roomier 500L, the Italian automaker has just announced a further addition to its enlarged hatchback offering. While the standard 500L has a five-passenger seating configuration, the new 500L Living brings a third row of seats, upping capacity to seven passengers.
Based on the specs Fiat released, the 500L Living has had its overall length stretched by about eight inches to accommodate the extra seats, while width and height stay about the same. We still have no word on the wheelbase of this new model versus the 500L. Fiat also says that the 500L Living will have a luggage capacity of 22.5 cubic feet (we assume that number is with the rear seats folded, which is smaller than that of the five-passenger 500L (12.1 cu-ft with rear seats up and 46.2 cu-ft with rear seats down).
European sales of the 500L Living will commence this summer, but there is no mention as to if or when this seven-passenger Fiat could be offered in the US, to compete against the likes of the Mazda5, Ford Transit Connect Wagon and Nissan NV200. Scroll down for the more information on this new Fiat model.