Fiat 1500 Series, page #40

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Is the Fiat 500L the new, smaller swagger wagon?

Toyota tried to make family hauler commercials cool with its "Swagger Wagon" spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota's idea with a web ad for its new Fiat 500L called "The Motherhood." Trying to cater to the 500L's target demographic, no punches are pulled as this blonde British mom attempts to describe all the joys of family raising.
We're not going to spoil anything for you here, but if you're hoping for useful information about the larger 500L, then this commercial isn't for you. If you're looking for an entertaining way to kill a few minutes, then check the (now viral) video out by scrolling below. With more double entendres than you'll know what do with, though, we have to warn you that this video's language might be a little unsafe for conservative workplaces.

Maserati planning second smaller SUV?

Maserati's product plans have taken a few wild turns, but as we get closer to production dates for the long-awaited offerings things are getting a wee bit clearer. The the sixth-generation Maserati Quattroporte is here, and a quick recap according to a report in Car and Driver has the smaller Ghibli sedan on Chrysler's LX/LY platform next, then the next-generation GranTurismo coupe and cabrio on a Maserati platform, then the Kubang SUV concept (pictured) that, for production, will become the larger Jeep-Cherokee-based Levante SUV.
All of which gets us to 2015. That same year, according to the report, the Levante will get a brother: a smaller SUV or crossover, perhaps sized like the Kubang concept, to challenge the Audi Q5 and the Porsche Macan. It is predicted to use the Compact US Wide platform, built for front-wheel and all-wheel-drive vehicles, that supports the Dodge Dart and 2014 Alfa Romeo Giulia. In addition to giving the premium brand a competitor in what is a very popular segment, a Maserati move slightly downmarket can help fill a gap while Fiat brass figures out what to do with Lancia.

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

2013 Fiat 500e looks loud, runs quietly

Somebody wanted it, so we all got it - the Fiat 500e, the electric city car packed with enough Earth-saving tech that CEO Sergio Marchionne quipped (admittedly, early last year) that each one built will cost Fiat $10,000. The good news is that it not only comes with tons of EV-only gadgets and features, it does a good job, to our eye, of flaunting its electric looks and it offers the kinds of personalization one would expect of a hatch in the 500 family.
The multi-contrast exterior is grouped into three color packages, including an e-Sport Package that pairs mean with green. The Interior can be had in either Nero or Steam, both coming with Electric Orange accents, and a seven-inch TFT screen with all kinds of electric-car-status details.
Juice comes courtesy of a 111-horsepower electric-drive motor with 147 pound-feet of torque, using a battery rated at 24 kWh. Range is estimated at "more than 80 miles" on the 15-inch Firehawk GT low-rolling resistance tires, but Fiat says stories of "greater than 100 miles" aren't uncommon. With our high-res gallery above, you don't have to go that far to check it out from every angle.

2014 Fiat 500L Trekking takes the hatchback into the big leagues

Didn't think it was possible to pull and pry at the diminutive Fiat 500 with enough gumption to make the Italian hatchback qualify as a large car (according to the EPA, at least)? Witness the Fiat 500L Trekking, seen above. It's a full 26-inches longer than the regular 500, and it's grown six-inches taller and wider.
All that stretching means there is 42 percent more interior room in the 500L than the standard car, which means it's a good thing the only engine available is Fiat's 1.4-liter MultiAir turbo four-cylinder engine, as seen in the Abarth, with 160-horsepower and 184 pound-feet of torque. A manual gearbox is standard, and a dual-clutch automatic is optional, each with six gears.
The Trekking model features unique front and rear fascias and 17-inch alloy wheels to set it apart from the base 500L, and the black wheel arch and body-side sill moldings make it look more aggressive. Want to know more? Check out the high-res gallery above and scroll down below for the press release.

2013 Fiat 500c Abarth takes its top off with a quickness

What a pleasant little piece of plug-and-play. Putting the Fiat 500c's retractable roof on the hot 500 Abarth was pretty much a no-brainer, and hey, we certainly aren't complaining. Folding the soft top back on the little hatchback will only allow us to better hear that awesome exhaust note while we're burying the throttle. And come on, who doesn't like a little wind-in-your-hair action?
Again, the 500c Abarth package is pretty much a copy/paste job, so dynamically, the car isn't all that different. Under the hood is the same 1.4-liter MultiAir turbocharged inline-four, good for 160 horsepower and up to 170 pound-feet of torque (assuming you pressed the Sport button on the dash - something you really, really ought to do). A five-speed manual transmission is the only 'box available. And don't you dare complain about that.
New enhancements for the 2013 500c Abarth include an available Beats Audio system, and buyers will be able to attend a no-cost Abarth Driving Experience, where professional racers will show customers how to make the best use of their cars under full-throttle track applications. Pricing hasn't been announced just yet, but we expect to have that closer to the car's on sale date early next year. Hit the jump for the full deets, and check out the scorpion-stung cabriolet in our attached galleries.

Ram confirms Fiat Ducato vans to form new Promaster series for US

Chrysler has officially confirmed that Ram will develop an all-new large van for the US market based on the Fiat Ducato. The commercial rig will go on sale in the third quarter of next year, joining the Ram C/V on the company's professional van line. Expect to see the Promaster face off against the Ford Transit and revised Chevrolet Express.
Chrysler is pretty skimpy on details when it comes to the Promaster, but it has said the vehicle will make use of "familiar Ram Truck styling cues." The van will reportedly also bow with powertrains targeted specifically at the North American market.
Chrysler and Ram made the announcement ahead of the LA Auto Show alongside news that the company will launch a new Ram commercial truck division.

GM says it will not sell Opel, Fiat still ready to buy

Automotive News reports General Motors has no interest in selling Opel. The statement comes after an Italian newspaper implied Fiat was ready to buy the brand should the alliance between GM and PSA/Peugeot Citroen fail. The publication reported that Fiat CEO Sergio Marchionne is already crafting a proposal to acquire the German brand in the event GM calls it quits, using a strategy similar to the one that saw Fiat win Chrysler.
Fiat has declined to comment on the situation, but GM Vice Chairman Stephen Grisky said in a statement that GM stands behind Opel and that the brand is "a fully integrated part of GM's global footprint."
Grisky also said the GM-PSA alliance is still strong.