Ferrari Portofino M, page #49

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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari's Enzo successor to cost 1M euros?

If you're planning to pick up the newest hypercar from Ferrari, you may need to do more than save your pennies. Automotive News Europe reports the Enzo successor will cost more than 1 million euros, or $1.34 million at current conversion rates. That's before taxes, too. All told, Ferrari will build just 499 examples of the tentatively named F150 according to reports. The Italian automaker has neither confirmed nor denied the price or production figures, though Fiat CEO Sergio Marchionne has said the machine is already sold out worldwide.
We do know the hybrid will serve up more than 900 horsepower thanks to a new naturally aspirated V12 direct-injection engine and an electric motor. The automaker says its HY-KERS hybrid system has cut fuel consumption by some 40 percent. Of course, adding an electric motor to the party has added some 330 pounds to the driveline, a fact Ferrari has offset by using carbon fiber for the machine's chassis. Word has it the F150 will have a curb weight similar to the Enzo at a shave over 3,000 pounds.

Best speculative Ferrari Enzo successor rendering yet

While so many supposed Ferrari fanatics are just sitting on their collective hands and waiting for the Italian supercar maker to finally reveal its F150 (or whatever it'll be called) Enzo follow-up, designer Josiah LaColla has gotten busy with his Wacom tablet and set to work. The results, though quite possibly no closer to the actual F150 as any of the other renderings we've seen thus far, are lovely to behold.
Well, actually, "lovely" probably isn't the perfect descriptor - anything less than a little bit brutal wouldn't be a proper successor to the Enzo, nor would it fit the parameters laid out by the test mules we've seen so far. Accurate within the best of LaColla's ability to guess and imagine is probably a better way of looking at these designs, which show a car that has enough venting to keep the bowls of Hell cool (should Hell ever hit the autostrada at 150+ miles per hour).
We've recapitulated the designer's own words in press release form, below, so as to give you a good idea of his intentions with the design. Read, view and tell us what you think the renderings, in comments.

Why the Ferrari Testarossa deserves some respect

Join us for a moment in putting on our way-back hats, zeroing in on the late 1980s. Imagine that you're in your bedroom. Look over at the wall across from your bed. What car do you see on the poster? If you're anything like us, it's a Lamborghini Countach - in fact, it's a trio of Lamborghini Countach models in an array of colors. Oh, and there's also a 1:18-scale diecast Countach in black sitting on our dresser with its scissor doors locked in a skyward embrace.
Of course, the Raging Bull wasn't Italy's only great supercar from the 1980s, especially if you cast your lot at the temple of the Prancing Horse. The Ferrari Testarossa, as pointed out in the latest video from Petrolicious, is an oft unsung hero penned from the stuff boyhood dreams are made of. Far from a *ahem* red-headed stepchild, the Testarossa deserves a place in the minds and hearts of '80s supercar fans the world over.
Scroll down below to watch vintage car collector Joe Ventura talk about the Ferrari Testarossa with beautifully bright red Italian design serving as a fitting backdrop.

Watch this Ferrari Enzo get thrown around on farm roads

Tax the Rich, the YouTubers who seem to have sprung from some mischievous corner of the V for Vendetta universe, have somehow acquired a Ferrari Enzo for their latest trick. Last time we checked in with them, they were opposite-locking a Rolls-Royce Phantom at high speed all over a wet, muddy field. Perhaps knowing that if they repeated that with the Ferrari they'd end up with a dead stallion and a field full of carbon fiber parts, they kept the action to a mostly paved farm access road.
But still - using an Enzo for a tarmac rally stage is something we would not have though of, and there's a fair bit of water and mud, too. As Joseph Campanella used to say way back when, "What will they think of next?" Check out the video below and prepare to gaze in equal measures of shock, wonder and horror.

Ferrari F150 Enzo successor is Geneva bound [UPDATE]

Ferrari has announced the automaker will debut the company's "most powerful HyperFerrari [sic]" at this year's Geneva Motor Show. The news came courtesy of Instagram, where the Italian automaker posted a familiar-looking rendering with a quick note. Details are still remarkably scarce, though Ferrari says the successor to the Enzo throne will be able to "turn into a corner" as quick as a Formula One car thanks in part to the fact that the road-going machine will feature as much downforce as an F1 competitor. From what we've heard so far, the Enzo replacement will boast over 800 horsepower from the combination of a V12 engine and a HY-KERS system.
We've already heard some interesting tidbits about the new machine, including the fact that each model will come with a driver's seat tailor made for the buyer. Ferrari says we can also expect to see a quicker 0-120 mph sprint than the old Enzo with 40 percent fewer emissions. Stay tuned for live photos from the 2013 Geneva Motor Show.
UPDATE: After some looking into it, Ferrari does not appear to have an official Instagram account, or at least doesn't list one alongside its other official social accounts. We're of the mind now that what appeared on this Instragram is not officially from the Horse's mouth.

Le Mans-raced 1953 Ferrari 340/375 MM headed to auction

Vintage Ferrari models show up on the auction circuit all the time, but few can match this particular '53 340/375 MM Berlinetta Competizione in terms of historical significance. Not only did the machine compete in the 1953 24 Hours of Le Mans, but this particular model managed to finish in second place before being disqualified for taking on extra brake fluid during a stop. More importantly, a total of three Formula One world champions have driven this car in competition at events like the Spa 24 Hours, Pescara 12 Hours and the Circuit of Guadeloupe.
The coolest part for us? Umberto Maglioli managed to set a public road stage record with this machine during the Carrera Panamericana by averaging 138 miles per hour over 223 miles. The effort was good enough to land the team a sixth place finish overall, and the record still stands to this day for any road stage anywhere. The 340/375 MM Berlinetta Competizione is up for auction in restored condition at the RM Auction event in Paris this week. Check out the full press release below for more information.

Are you the Enzo-succeeding Ferrari F150?

We've brought you no end of spy shots and rumors surrounding the new Ferrari hypercar, often referred to as F150, that is destined to succeed the Enzo as the Italian maker's top offering. Now, one new and highly speculative rendering has come to light whose origins are interesting, even if the final product is still pretty much a stab in the dark.
The rendering you see here was created by an organization called goldRush Rally, which published the image on its Facebook page. The claim is that this rendering was based on a "snapshot of a plaque with a sketch of the new supercar." We certainly won't speculate as to what kind of "presentation" a luxury-rally throwing company like gRR would be invited to - to say nothing of why there was a plaque bearing the image of a supercar that has been so well cordoned off from public eyes - but we'll roll with it because we love the internet.
Even if the story is completely true (big if), we're fairly certain the details of the rendering miss in some places relative to the real deal car. The front wheel wells, for instance, seem comically thin around the top, and hold wheels that are way out of proportion with the spy shots and videos we've seen so far. More promising, however, is the detailing of the door and sill of the F150 - portions of the car that have consistently been covered in spy shots.

Ferrari F150 Enzo-successor takes some loud laps at Fiorano

From recent spy shots to leaked information, we're starting to get a good idea about just how amazing the unnamed successor to the Ferrari Enzo will be, but now we've finally gotten to see some video of the car testing at the Fiorano Circuit in Italy. This video not only gives us an earful of the car's screaming engine and rumbling exhaust note, it also affords us a view of the car without its fish-face camouflage that it has been caught wearing recently.
The video shows the new supercar testing around the 12-turn, 1.877-mile track with an Enzo, and it is interesting to hear the differences between the 651-horsepower Enzo and its reportedly 950-hp hybrid successor. Scroll down to watch the newest Ferrari going through some track testing, and be sure to turn your speakers up.

Watch Chris Harris drive the Ferrari 458 Spider like an "idiot"

Chris Harris gets to abuse his fair share of cars that we can only dream about driving, so why not add the Ferrari 458 Spider to that list. After somehow borrowing the keys to a Ferrari-owned 458 Spider, Harris spends about five minutes driving the 570-horsepower, open-air supercar like an "idiot" (his words, not ours).
In reality, it's impressive to watch the $257,000 (base price) 458 Spider being drifted and pushed hard into every turn. Not surprisingly, the car handles the "bad behavior" very well, but what is amazing is how easy it is for Harris to talk to the camera despite the top being down and the engine being at full throttle almost the entire time.
If you like watching Ferraris get sideways, you will most certainly enjoy Harris' video, which is posted below.