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Previewing the 2014 Paris Motor Show

Don't let the shiny objects detract from the serious side of the show. Sales, fuel economy and regulations are part of the conversation.
The Paris Motor Show is one of the glitziest events on the automotive calendar. Yes, it helps that it's in the City of Light, but the glamorous surroundings only enhance the spectacular wares that automakers bring to the show. This is where Europeans debut their best new cars for the coming year, both as eye-catching concepts and in production trim.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Watch this Ferrari Enzo get thrown around on farm roads

Tax the Rich, the YouTubers who seem to have sprung from some mischievous corner of the V for Vendetta universe, have somehow acquired a Ferrari Enzo for their latest trick. Last time we checked in with them, they were opposite-locking a Rolls-Royce Phantom at high speed all over a wet, muddy field. Perhaps knowing that if they repeated that with the Ferrari they'd end up with a dead stallion and a field full of carbon fiber parts, they kept the action to a mostly paved farm access road.
But still - using an Enzo for a tarmac rally stage is something we would not have though of, and there's a fair bit of water and mud, too. As Joseph Campanella used to say way back when, "What will they think of next?" Check out the video below and prepare to gaze in equal measures of shock, wonder and horror.