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Mopar-modified Chrysler 200 reappears in Chicago

Chrysler made what was one of the biggest debuts of the 2014 North American International Auto Show last month when it debuted the heavily redesigned 200. While impressive on its own, the sleek sedan's Mopar counterpart, which was tucked away in a corner during the Detroit show, adds even more visual flair.
Based on the Chrysler 200S, the showcar had already benefitted from Lunar White Tricoat paint and meaty, 19-inch wheels (now in Satin Lite Bronze finish). White leather seats with bronze stitching accented the cabin treatment.
For Chicago, Chrysler added a Mopar body kit and new upper and lower grilles, both of which give the four-door a considerably more menacing look. The rear fascia is set off by a new bumper and a revised set of exhaust tips. The cabin is unchanged from the Detroit car.

Conan releases extended cut of Chrysler's Super Bowl ad

Chrysler's latest Super Bowl ad follows in the footsteps of its classic Imported From Detroit spot starring rapper Eminem and Half-Time in America ad starring Clint Eastwood. Featuring Bob Dylan's gravely voice asking, "Is there anything more American... than America?" the spot has been somewhat controversial, thanks to a few lines informing viewers that Germany can brew beer, Switzerland can make watches and Asia can assemble phones. The US, though, will build your car, Dylan tells us. When the ad aired, Shinola-wearing Detroiters simultaneously spit out their Atwater beer over the perceived slight.
Naturally, that controversy has spawned more than a few parodies, one of which comes from Conan O'Brien. Coco expands on the list of things that aren't made in the US, like French water, Danish cheese and Japanese animated, um, adult films. Beyond those examples, there are a number of other things that should be left to countries that aren't the United States. It's a chuckle-worthy parody, so scroll down and have a look, and compare it to the original Super Bowl ad below that.

Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.

Chrysler 300C John Varvatos Limited Edition returns for 2014 with AWD option

Before last year, many of us car guys had no idea who John Varvatos was. That all changed when the Detroit-native fashion designer lent his talents to the Chrysler 300 to create the snazzy, special-edition 300C John Varvatos models. The fashionable sedan returns for 2014 with two versions (Luxury and Limited), and the only big news here is that the latter model will be getting an optional all-wheel-drive system.
Distinguishing the Luxury and Limited models, the Luxury comes with Platinum exterior accents and is offered in a handful of colors while the Limited gets darker Titanium accents and only comes with a Phantom Black Tri-Coat paint job. Both cars get an exclusive interior design with special leathers, patterns and colors worthy of the designer's name and logo. The JV Edition is the only 300C to offer a V6 engine, but V8 lovers can still opt up for the powerful Hemi engine.
It would appear that the Luxury Edition is already on sale, but you'll have to wait until March for the 2014 JV Limited Edition, which, according to a Chrysler spokesperson, will be "limited from a production timing standpoint." The JV Luxury Edition starts at $41,195 and the Limited Edition will have a starting price of $44,480 (*not including $995 for destination) - both cars can be optioned with all-wheel drive for $2,500. Scroll down for the press release on the 300C John Varvatos Limited Edition.

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

Chrysler nets $1.6B income in Q4, Fiat profit up 5%

Chrysler announced its 2013 financial results today and unveiled its new name and decidedly bank-like logo. Amid the announcement, Chrysler posted big gains in income, while Fiat didn't perform to analysts' expectations.
For 2013, Chrysler had revenue of $72.1 billion, up 10 percent from 2012. Net income reached $2.8 billion, a 65-percent increase. It was the company's third straight year of annual profits.
In terms of unit sales, Chrysler sold 2.4 million cars worldwide in 2013, up 9 percent. According to Automotive News, 1.8 million of those vehicles were sold in the US, a 14-percent increase. The sales growth boosted Chrysler's US market share to 11.4 percent, up 0.2 percent.

eBay Find of the Day: 1979 Chrysler ETV-1 electric car prototype

Electric cars may be reaching their time in the sun with successes like the Tesla Model S, but the basic concept goes back to practically beginning of motoring. EVs also saw a brief renaissance in the 1970s when automakers were trying find a way around rising fuel prices. This 1979 Chrysler ETV-1 concept for sale on eBay Motors is a great example from that era.
Built in 1979, designers hoped the ETV-1 would preview what an electric car would look like in 1985. The base price was slated to start at $6,400, or the rough equivalent of $20,536, which seems like an optimistic price. General Electric created the ETV-1's powertrain, and Chrysler was in charge of styling. At the time, the Department of Energy called it "the first advanced four-passenger subcompact experimental electric car."
While it seems ancient compared to today's EVs, the ETV-1 featured regenerative braking and a computer-controlled electric motor. Chrysler reported a 100-mile range at 45 miles per hour with two passengers in the car. The range fell to 75 miles with four passengers. Acceleration was not brisk with Chrysler claiming the run to 30 mph in 9 seconds. Power was stored in 18 lead-acid batteries, and a full charge took 10 hours from a home outlet.

The Aficianauto sets his lens on Black Beauty

In the short time we've known about the works of The Aficionauto, we've become fans of the video series highlighting some of the most famous and iconic movie/television cars ever. While past episodes featured cars from 1980s movies and tv shows, the latest video shows off the 1965 Chrysler Imperial affectionately known as Black Beauty We saw the Imperial for the first time at the 2009 Comic-Con; the car actually used in the 2011 action comedy The Green Hornet.
Of the 30 cars made for the movie, host Chris Rutkowski says that Sony only preserved two, and if you're a collector of movie cars, this one is currently being sold for $165,000. Scroll down to watch as Rutkowski takes Black Beauty for a spin through Beverly Hills, CA with its assortment of exposed weapons including the hood-mounted machine guns, numerous missiles and flame thrower.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Chrysler purchases remaining shares from VEBA Trust, announces funding plan

It's official: The Detroit Three is now The Detroit Two and The Fiat Subsidiary, Chrysler. Both the Italian carmaker and The Pentastar announced the completion of cash payments and a Memorandum of Understanding (MOU) on future payments necessary to make the Chrysler Group a wholly-owned subsidiary of Fiat. As previously detailed, Chrysler made a cash payment of $1.9 billion and Fiat North America made a cash payment of $1.75 billion to the Voluntary Employment Benefit Association (VEBA) run by the United Auto Workers union.
On top of that, Chrysler Group signed an MOU that agrees to payments of $700 million to the VEBA in four installments, the first of which was made concurrently with the other cash payments. And for you trivia mavens, the full name of the UAW is the International Union, United Automobile, Aerospace and Agricultural Implement Workers of America. So go impress your loved ones with that nugget after you check out the press release below.