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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

GMC Sierra EV AT4, Chevy Silverado EV Trail Boss caught in spy photos

We've known for a while now that GMC and Chevy have been working on AT4 and Trail Boss versions of their respective Sierra EV and Silverado EV pickup trucks. But we're getting our best look yet at them with these spy photos. They give us a better idea of what body changes there will be, as well as a close-up of the tires, giving us their size and type. Some basics of off-road trim levels are obvious to spot. Both trucks feature bright red recovery hooks up front. But beyond that, there isn't much different from the outside of either truck compared to the base examples of each. The front bumpers are basically the same profile as the base bumpers, with the exception of the recovery hooks. The Silverado has natural black plastic fender flares, whereas the GMC has body color examples with integrated marker lights. They both get the same standard side steps, and the rear bumpers also appear unchanged. Each of these is equipped with the MultiPro/Multi-Flex tailgate. Chevrolet Silverado EV Trail Boss prototype View 14 Photos Really the biggest change appears to be in the wheels and tires. Each of them have unique designs, but they have the same dimensions. They're 18-inch wheels with 285/75R18 tires. That comes out to just shy of 35 inches in diameter, a good size of tire for an off-roader — and note how it doesn't even look all that large on such big trucks. Said tires are Goodyear Wrangler Territory AT all-terrains. The gas-powered trucks come with slightly narrower (275) mud-terrain versions as standard. Both of these trucks should start somewhere below the range-topping first edition models the two brands are currently marketing to the public, which hover between $95,000 and $110,000 depending on specification. The Silverado WT does start at just under $80,000, and we would expect the Trail Boss and the Sierra EV AT4 to come in somewhere above that, possibly between $85,000 and $90,000. Specifications are a mystery. It seems likely that at least the Silverado will get the WT's dual motors with 510 horsepower and 615 pound-feet of torque. The GMC could potentially get the more powerful motors making 754 horsepower and 785 pound-feet of torque as a way to differentiate itself, though this is speculation. The 204-kWh battery pack is probable, though there are rumors that at least GMC is going to start offering a smaller, more affordable 170-kWh pack that could be an option.

GM extends vehicle production cuts into mid-March due to global chip shortage

DETROIT — General Motors said on Tuesday it was extending production cuts at three North American plants until at least mid-March due to the global semiconductor chip shortage, while vehicles at two other factories would only be partially built. GM, whose shares dipped 1% after the announcement, did not disclose the impact volumes or say which supplier and vehicle parts were affected by the chip shortage. But it said it would focus on keeping production running at plants building its highest-profit vehicles, full-size pickup trucks and SUVs. GM said it intended to make up as much lost production as possible once the shortage chip eased. "Semiconductor supply remains an issue that is facing the entire industry. GM's plan is to leverage every available semiconductor to build and ship our most popular and in-demand products," GM spokesman David Barnas said. GM said it was extending downtime at its U.S. plant in Fairfax, Kansas, its Canadian factory in Ingersoll, Ontario, and its Mexican facility in San Luis Petosi until mid-March when it would reassess the situation, he said. In addition, GM would build but leave incomplete for final assembly vehicles at Wentzville, Missouri, and its Mexican plant at Ramos Arizpe. GM vehicles affected by the idled plants include the Chevrolet Malibu sedan, Cadillac XT4 SUV, Chevy Equinox, and GMC Terrain SUVs. Vehicles to be left incomplete for now included the Chevy Colorado, GMC Canyon pickups and Chevy Blazer SUV. This week, GM had said it was idling the three factories where it has now extended downtime and said it would halve production at a plant in South Korea. The chip shortage has affected many automakers, including Toyota, Volkswagen, Stellantis, Ford, Renault, Subaru, Nissan, Honda and Mazda. Asian chipmakers are rushing to boost production but say the supply gap will take many months to plug. German chipmaker Infineon said the shortage would get worse in the near term. The chip shortage is expected to cut global output in the first quarter by more than 670,000 vehicles and last into the third quarter, IHS Markit said. AutoForecast Solutions estimated total lost production this year could reach 1 million vehicles. Honda and Nissan said on Tuesday they would sell 250,000 fewer cars in total this financial year due.