1987 Buick Grand National on 2040-cars

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Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

Junkyard Gem: 1973 Buick LeSabre Custom Hardtop Sedan

The steps on Alfred Sloan's "Ladder of Success," in which you'd start your career by buying a Chevrolet and then move up through the GM marques as your wealth increased, stayed rigidly fixed from the 1930s into the late 1960s. By the early 1970s, though, "prestige creep" among The General's divisions had set in, with lower-zoot marques leapfrogging their betters with ballooning price tags and snob appeal; a fully-loaded Chevy Caprice could cost more than an Olds 98, a Pontiac Bonneville could out-snoot a Buick LeSabre, and the LeSabre itself came to threaten mighty Cadillac at the top of the GM pyramid. Here's a fully depreciated '73 LeSabre Custom Hardtop Sedan, once the picture of Malaise Era opulence but now brought down to earth in a San Jose self-service car graveyard. The high-rollingest of all LeSabres in 1973 was the Custom (though shoppers for full-sized 1973 Buicks really wishing to rub the noses of their lessers in their success could opt for the even pricier Centurion or Electra 225), and that's what I found among the Achievas and Cateras of this yard's GM section. Wasps now nest in the rust holes caused by rainwater seeping beneath the padded vinyl roof, but this car once told the world, "I've made it!" It went without saying that your big, comfy Detroit luxury sedan had a big, comfy front bench seat; let those frivolous rakehells in their Rivieras have their bucket seats. Believe it or not, a three-on-the-tree column-shift manual transmission was still standard equipment on the lower-level Buick Century in 1973, but all LeSabre buyers enjoyed two-pedal luxury that year. Some junkyard shopper grabbed the massive 455-cubic-inch (7.5-liter) V8 — rated at 225 horsepower, due to Nixon's stricter emissions standards and the switch from gross to net horsepower ratings — before I got here. I'm guessing this car got driven into the ground by the early 2000s (there's a 2001 calendar inside) and then spent the next couple of decades bleaching in the harsh South Bay sun before arriving here. So good, shoppers bought them sight unseen!

BMW tops Consumer Reports 2023 Brand Report Card

Feels like we wrote about Consumer Reports' 2022 Brand Report Car and 10 Top Picks a few weeks ago, but it was last April. So the mag is back with a ranked roster of 32 brands and 10 vehicles in four categories for your debating pleasure. Starting with the brands, last year's top three were Subaru, Mazda and BMW. This year, the Munich crew climbed two spots to win the prize thanks to "Superb road test scores and solid results in CR’s reliability and owner satisfaction surveys." Subaru narrowly fell to second, maintaining its four-year run in the top three. Mini, eighth last year, jumped five spots to get the last step on the podium. The rest of the top 10 were Lexus (up one spot from last year), Honda (down one spot from last year), Toyota (up three), Genesis (up 12), Mazda (down six), Audi (down three) and Kia (up eight). The magazine and testing outfit says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CRÂ’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." Last year's top 10 had six automakers from Japan, three from Germany (giving Mini credit for England), none from the U.S. or South Korea, and five luxury brands. This year's list counts five makes from Japan, two from Germany because Porsche fell out of the top ten, two from South Korea, still none from the U.S., and four luxury brands. Buick again ranked as the best domestic, dropping to 12th after being 11th last year. The big mover was Lincoln, its 10-place jump up to 16th attributed to better reliability from the Corsair and Nautilus. Tesla's improved overall reliability saw it climb six spots to 17th. Dodge climbed one spot to 15th. Jeep got out of the penalty box in last to come second-to-last. Land Rover fell three places into the penalty spot.  CR's top 10 vehicle models The 10 Top Picks list is practically a new list. Only two holdovers made it to 2023, those being the Subaru Forester and Kia Telluride.