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Bugatti names former Ferrari, Lotus man its new American chief

After six years running its American operations, John Hill is leaving Bugatti. So the exotic carmaker is going to need someone to fill his shoes - particularly since the United States and Canada account for a quarter of all Bugattis sold (to say nothing of Latin America). Fortunately, it appears to have found just the right person in Maurizio Parlato.
An old hand in moving exotic sports cars in North America, Parlato comes to his role as Chief Operating Officer at Bugatti of the Americas after years in the business. He served as top man in America first for Ferrari and Maserati and then at Lotus, holding numerous other positions at both companies over the years, including the latter's global sales and marketing director. (Lotus, for what it's worth, was once owned by Bugatti, but that was long before Parlato arrived on the scene.)
Parlato assumes his new role at Bugatti at a time when the company is trying to move the last few dozen Veyrons before switching over to its successor. He'll have a network of 13 dealers to manage, satisfy and ultimately expand, but if anyone can do it, Parlato seems to have proven that he can.

Who was Elisabeth Junek, and why is Bugatti giving her a special Veyron?

Bugatti is in the habit of recalling names from its storied history on the nameplates of its new models. The Veyron, after all, was named after Pierre, one of its most accomplished racing and test drivers. So, too, was the concept that preceded it named after Louis Chiron, another Bugatti racing driver of yore. And lately, the Alsatian marque has been reviving other names from its history with a series of special editions.
The "Légendes de Bugatti" series kicked off with the Jean-Pierre Wimille edition last year, which was followed by the Jean Bugatti edition and the Meo Costatini edition (pictured above) just a few months ago. We would have expected that the next one would honor Jean's brother Rembrandt Bugatti - the artist behind the rearing elephant hood ornament that adorned the legendary Bugatti Royale - but the word on the street is that the next special-edition Vitesse will pay tribute to one Elisabeth Junek.
Also known as Eliška Junková, she was one of the earliest and most renowned of female racing drivers at the dawn of motorsport. She would often accompany her banker/gentleman-racer husband Cenek Junek on his motoring exploits in their Bugatti Type 35B and would sometimes take the wheel herself. Her most famous race was the 1928 Targa Florio, which she led until the final lap before mechanical troubles dropped her down to fifth place - but still ahead of Tazio Nuvolari.

Bugatti 100P airplane reconstructed, will fly again after public debut

Bugatti has been building some of the fastest vehicles in the world since 1909, but its brief history with airplane racing is less well known to many fans. It started in the '30s when founder Ettore Bugatti believed he could build a plane to win the Deutsch de la Merthe Cup Race. He worked on a design called the 100P that never flew. At least, it never flew until a group of Bugatti fanatics called Le Reve Blue decided to build an exact replica of the plane at the Mullin Automotive Museum's Art of Bugatti exhibition. The plane will make its public debut on March 25 in Oxnard, California.
The 100P was on the cutting edge for 1930s aircraft. It used two Bugatti-built 4.9-liter, straight-eight engines with 450 horsepower each to power two counter-rotating props mounted in tandem at the front of the plane. It boasts an estimated top speed of around 500 miles per hour. Other amazing features for the time included the V-shaped tail, forward-pitched wings and a zero-drag cooling system.
Le Reve Blue took on the project in 2009 to create a replica using the same materials and production processes as the original. The group decided to unveil the finished project at the Mullin because of the museum's commitment to Art Deco and machine-age design. It plans to actually fly the plane at some point in the future as well.

Bugatti sitting on $85M stockpile of unsold Veyrons

There may be trouble brewing with the supercar specialists at Bugatti. The French brand shocked the world with the Veyron when it debuted in 2006, but at eight years old, the hypercar may be getting a little stale to its wealthy clientele. What's worse, Bugatti insiders say a replacement is still years away.
Bugatti planned an initial run of 300 Veyron coupes when it went on sale, but the introduction of the convertible added an extra 150 cars to the docket. Generally, its cars have been built to order, other than some of its show cars. In December, Bugatti confirmed that it had sold its 400th car. Now, there are still about 40 Veyron Grand Sports to find homes for, according to Bloomberg, which amounts to about 62.5 million euros ($85 million) in product.
To solve the problem, Bugatti has devised the Dynamic Drive Experience that has the Grand Sport touring the US. It allows potential buyers to drive the car on the road and experience its raw speed on closed airport runways. The company hopes being hands-on with the supercar is going to move a few more of them.

Original Bugatti Veyron concept to be displayed for first time since 1999

With all of the special editions and differing variants of the Bugatti Veyron being produced year after year, perhaps now is a good time to reflect back on the machine that started it all. Bugatti has announced that it will put the original EB 18/4 Veyron design study on display at the Salon Rétromobile in Paris. This is the first time the concept car will be publicly shown since it debuted at the 1999 Tokyo Motor Show.
Taking a new look at the images of Bugatti's seminal Veyron in concept form reminds us how closely the boutique automaker followed its initial design when crafting the 1,001-horsepower production model in 2005. Have a look for yourself in the high-res image gallery above, and feel free to compare that car's sensuous curves with the Veyron 16.4 Grand Sport Vitesse, an updated topless model with 1,200 horsepower and a 255-mile-per-hour top speed.

Barrett-Jackson 2014: Simon Cowell's 2008 Bugatti Veyron is a $1.375M certified pre-owned car [w/video]

For a man who's best known for being mean to aspiring singers, Simon Cowell sure seems to garner lots of attention. While Cowell himself didn't make an appearance at Barrett-Jackson, his black on black Bugatti Veyron did, and bidding on it ended with a final sale price of $1.375 million.
Somewhat interestingly, this is the first certified pre-owned Bugatti sold through a new factory program. It includes a full one-year warranty, which must give its new owner some comfort. According to the auction company, Cowell has put 1,300 miles on this particular Veyron. See for yourself in our high-res image gallery above, and scroll down below for a video showing the live auction and the official auction description.

Bugatti moving ahead with Veyron successor

With production of the Veyron coming to an end, all eyes are fixed squarely on Bugatti and what it
will do next. Because by next year, it will have sold the last examples of the Grand Sport and Vitesse roadsters, and after that there will be no more. And since the Veyron line is the only one Bugatti makes - or has made, for that matter, since Volkswagen took it over - it will need something else in place or it will effectively go dormant. The only question is what that next project will be - or more likely, given the timeframe, already is.
One thing which Dr. Wolfgang Schreiber - who is now president of Bugatti and was its technical director during the Veyron's development - ruled out in speaking with Top Gear is that there won't be any further development of the existing Veyron. Schreiber put to rest the longstanding rumors that an even more extreme evolution of the Veyron than the record-breaking Super Sport would be made, and that the vehicle would die after the remaining 43 examples have been built. Nor will Bugatti proceed with development of a four-door model. It's an idea that Bugatti entertained prior to the release of the Veyron with the EB218 concept at the 1999 Geneva Motor Show and again after it with the Galibier concept in 2009, but it's ultimately been put to rest. According to Schreiber, a four-door Bugatti "would confuse our customers."

The Bugatti of belt buckles costs $84,000

For automotive enthusiasts, the name Bugatti is synonymous with high speeds. For racing fans, the name still reflects dominance in the pre-war era of grand prix racing. But in other circles, the Bugatti name is a status symbol, one that stands for the exclusivity that comes with such a high price tag.
It's no doubt to the latter category that Swedish pipemaker Desvall is marketing its Bugatti-branded hookah, and it's undoubtedly the same market to which Roland Iten is pitching this high-priced belt buckle.
Yes, a belt buckle. Not one designed to fasten the safety belt in an actual Veyron, mind you, but the high-priced clasp for a strap of leather to hold up your pants. The mechanical buckle is crafted in Switzerland using watchmaking techniques. The intricate mechanism uses 100 components to ratchet the belt tighter rather than relying on pre-cut holes in the leather.

Just 50 to go as Bugatti sells its 400th Veyron

When Bugatti first introduced the Veyron, production was limited to just 300 coupes (including the original 16.4 and the Super Sport). Those were followed by an additional 150 roadsters (both Grand Sport and Vitesse), of which 100 have now been sold, leaving just 50 examples left before the Veyron finally roars off into the sunset.
The 400th Veyron built was the third and final example of the Jean-Pierre Wimille edition pictured here. Based on the Vitesse roadster, the Wimille edition is the first in a series of six Legend specials that pay homage to the Alsatian marque's history. The second is dedicated to Jean Bugatti, and the third to racer and factory team manager Meo Costantini, with three more of these three-unit special editions to follow out of the remaining 50 cars to be built at Molsheim. We're expecting one of the remaining three to be named after Rembrandt Bugatti, designer of the company's elephant hood ornament.
Given that it has taken the company over eight years to build those 400 cars, it figures to take Bugatti another year or so to complete the final 50, by which point it'll hopefully have a successor in place. For more news on the landmark, see the official press release below.

Bugatti enters the car-branded hookah market

Ever look at the price of a new Veyron and wonder what they're smoking over in Molsheim? Heck, that latest special edition Vitesse costs nearly $3 million, and that's before taxes and delivery. Well, we've got the answer right here. It's a shisha pipe - the kind smoked in bedouin tents and cafés frequented by Middle Eastern gentlemen the world over - and it's branded by Bugatti.
The pipe is hand-crafted from titanium and carbon fiber (instead of the usual glass and steel) and stands about two and a half feet tall. It's made by a company called Desvall, which contrary to what you might think, is located not on the eastern or southern shores of the Mediterranean or along the Persian Gulf, but in Stockholm, Sweden.
And the price? A suitably Bugatti-like $100,000. That's a heck of a lot more than the already-outrageous $1,950 that Porsche Design gets for its shisha, which, let's face it, is basically a beautifully-crafted but overpriced water bong, to say nothing of what an average shisha would cost you in the bazaar. But we're sure there are some customers somewhere in the world who'd gladly pony up that amount to smoke a Bugatti pipe next to their Veyron in their lavishly appointed garage at the end of a sand-swept driveway. And Desvall only needs 150 of them, because that's all they're making.