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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2017 Bentley Model Year Preview and Updates

Over the last decade Bentley has done an excellent job in projecting a more sporting presence without in any way jeopardizing its luxury credibility. That luxury cred is again on the line with the launch of Bentley's new Bentayga SUV (pictured); its info is below. BENTLEY BENTAYGA: The biggest news at Bentley – literally and figuratively – is the arrival of Bentley's first SUV, the difficult-to-pronounce but beautifully executed Bentayga. Described as a 'true Bentley', the Bentayga provides expected luxury in combination with unexpected off-road performance. CONTINENTAL: More horsepower – up to 700 horsepower and 750 pound-feet of torque in the Supersports – is provided across the lineup, along with a new Black Edition available for both Coupe and Convertible. FLYING SPUR: A new V8 S model offers enhanced performance and 'sporting' luxury when compared to the more pedestrian V8. MULSANNE: Bentley's big four door receives significant styling revisions to the exterior, new and improved chassis technology and new on-board technology. The new Extended Wheelbase (EWB) adds almost 10-inches of additional rear seat legroom.

Bentley Bentayga Field Sports by Mulliner is the perfect SUV for rich hunters

Though it's primarily used for wagon versions of two-door cars now, the term " shooting brake" originally referred to a vehicle that was used for people to go out hunting and shooting. As such, the new Bentley Bentayga Field Sports by Mulliner is a literal shooting brake, as it's been customized for hunters. Bentley and Mulliner received assistance from ultra-custom gun manufacturer Purdey to help design this Bentayga to be useful for hunters. The results are centered around additional storage. In the cargo area, there's now a large sliding storage unit that contains several compartments that can house all variety of supplies from first-aid kits to additional rounds of ammunition. Of course since this is a Bentley, there is plenty of focus on luxury as well, hence the quilted leather interior, and the space for champagne flutes and your choice of high-class alcohol. In addition to the main storage, there's an additional locking case for a pair of guns. This case is also leather-covered, and it fits in a space between the rear seats. It seems that this special Bentley is currently just a one-off. But we suspect that if there's enough demand, Bentley might consider offering these options. If Bentley does go through with creating hunting variants for customers, we'd like to make a few suggestions to improve on the design. First off, Bentley has prominently featured a hunting dog in the promotional photos. Anyone with dogs knows that when they're outside, they're at risk for tracking in dirt and mud. That's not something you'd want in your leather-clad six-figure Bentley. So perhaps Bentley should consider some kind of cover, like what came with the Honda Element Dog Friendly Edition but fancier, or even custom rear seat storage for the dog. It could even feature a hose and drier for cleaning up your dog, similar to the Nissan Rogue Dogue. And, though the storage solution that Bentley, Mulliner and Purdey came up with is quite nice, they could go a step further, such as with Bentley's own Bentayga for falconry, or the Holland & Holland Range Rover. The former featured beautiful cork chests in the back for storage, and a custom wood inlay dash. The latter also came with a lovely wood cabinet for guns and liquor, but on top of that, buyers would get free refills on liquor. Those are seriously luxurious features, and would be perfect for a hunter's Bentayga. Feel free to use these ideas, Bentley.