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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands
Sat, May 11 2019One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands meaning Audi, Porsche, and VW Β and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands Β Bentley, Bugatti, and Lamborghini Β apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.
New 2020 Bentley Bentayga Speed tops out at 190 mph
Thu, Feb 14 2019To the surprise of no one, Bentley is applying the Speed treatment to its SUV offering, the Bentayga, which has become the brand's bestseller. Ever since it first appeared on the 2007 Continental GT, Bentley's Speed variants have denoted higher performance, and the 2020 Bentley Bentayga Speed becomes the top-performing Bentley SUV. It wrings an additional 26 horsepower out of the W12 engine, for a new total of 626 hp.The torque figure of 664 pound-feet (at 1,350 rpm) is unchanged. Those extra ponies are enough to help the new model live up to its billing, with a stated top speed of 190 mph, against 187 mph for the standard W12. With that figure, Bentley claims the mantle of fastest SUV, although Volkswagen Group corporate cousin Lamborghini might have something to say about that, since it claims the same 190-mph V-max for the new Lamborghini Urus. Bentley's factory 0-to-62-mph time is 3.9 seconds, down from 4.1 for the standard Bentayga W12. (That pesky Urus claims 3.6 seconds for the same measure.) Bentley says the W12 engine in the Speed also has a more extroverted exhaust note at start-up and during downshifts. The 48-volt electronic anti-roll system (Bentley Dynamic Ride) is standard. Just as in other Bentaygas, there are four on-road drive modes and an additional four off-road Β with the most aggressive, Sport, recalibrated for Speed duty. The suspension tune is also firmer. As on the V8 and standard W12 models, carbon-ceramic brakes are optional, although there may be a greater call for them here given the Speed's performance capabilities. Visually, the Speed is denoted by darkened front grilles, headlamps, and taillamps. The body also features rocker panel extensions and a liftgate-mounted rear spoiler. Speed-specific 22-inch 10-spoke wheels are available in three finishes. Inside, the Speed debuts Alcantara upholstery (with all-leather a no-cost option), and also features more extensive contrast stitching, illuminated door sill plates, and various "Speed" logos. Both the four- and five-person seating configurations are available. Pricing has not been released, but if you have a need for the Speed, expect to pay more than the $229,100 you'd cough up for a standard W12 Bentayga. Dealers are taking orders now, with U.S. deliveries set to start in the third quarter of 2019. Related Video:
Bentley and Italdesign tease Geneva reveals
Tue, Jan 29 2019With five weeks to go until the Geneva Motor Show on March 5, automakers have begun the tease campaign. But because there are still five weeks to go, the teases are a little stingy. Bentley and Italdesign, two brands owned by the Volkswagen Group - Audi, specifically, owns Italdesign - break the seal with what look like two sports cars, the segment Geneva's best known for. Bentley, surprise, surprise, will celebrate its centenary year at Geneva with something inspired by its Le Mans history. The English carmaker's teaser video contains a number of historical elements that we don't know how to line up with the grille of the modern Bentley featuring a "9" graphic. The narrator detailing the early Le Mans race mentions 60 entries, but Le Mans never fielded exactly sixty entries during Bentley's fame-making days. The closest we could get was the 1925 race, the year after Bentley's first win, which saw 55 cars line up. But in 1925, the No. 9 Bentley had to retire after 13 hours when it caught on fire during a fuel stop. Instead, Bentley could be referring to the next evolution of its race cars. The brand won Le Mans with the Speed 6, and used the Speed 8 to win the 2003 race. Italdesign has gone even more cryptic with its teaser. The styling house most recently known for the Lamborghini Huracan-based Zerouno in 2017, and the Zerouno Duerte and Nissan GT-R50 in 2018, is promoting something else with serious wing. We'll guess it isn't another Zerouno derivative because of the wing stanchion. Freezing a few of the frames reveals background lines that make whatever's coming look highly racy. We'll get answers in the city by the lake. And most likely, a few more teasers before then. Related Video:
Car-crazy 5-year-old boy writes automakers for treasures, gets big response
Fri, Jan 25 2019Part of the beauty of children is that they can find worth in something adults might deem unworthy or overlook entirely. Five-year-old Patch Hurty didn't see garbage or a broken piece of a car when he spotted a Ford badge lying on the side of a road. He saw an artifact, a souvenir, a start to a collection he could only dream of. Ezra Dyer of Popular Mechanics tells the story of Patch and his quest to turn that one lost badge into a museum of manufacturer logos. According to the article, Hurty is a car fanatic through and through, even using car names as a way of learning to read. After finding the Ford badge near his Connecticut home, he and his mom put together a plan to reach out to dozens of automakers, confessing his love of things on four wheels. In each letter, Patch assembled a picture of himself standing next to one of the cars, and a penny to pay for whatever he hoped was sent his way. The response was unexpectedly and overwhelmingly positive. Of the more than 50 letters he sent out, including to obscure or defunct companies such as Bugatti, Suzuki, and Saturn, a majority responded with warm notes and some type of souvenir. Two of the coolest responses came from Lincoln and Bentley. Lincoln sent a sketch of a Continental (all car lovers enjoy drawing cars, right?), and Bentley sent a wheel center cap. How awesome is that? The story reminds us of something that can easily be lost in all of the negativity involved with the auto industry: Everybody is in this because of a common infatuation with automobiles. For more details on the souvenirs Patch received and accompanying photos, read the rest of the story. Related Video: News Source: Popular Mechanics Read This Bentley Bugatti Ford Lincoln Saturn Suzuki
Wingsuits are somehow involved in new season of 'Top Gear'
Mon, Jan 14 2019It's a shame that Matt LeBlanc is leaving "Top Gear," but there's a bit of solace in the situation: There's still one more season of him as frontman. BBC just released the new trailer for series 26, and it shows LeBlanc, Chris Harris and Rory Reid getting into all sorts of shenanigans around the globe. "Top Gear" announced LeBlanc's imminent departure back in May 2018, but he still had to finish one more season before leaving. Thus, the upcoming series will be his last, and it looks like he'll go out in a whirlwind of dust, bent metal, water spray and burnt rubber. The trailer shows everything expected from a season of the storied automotive show (well, everything except Hammond, May, and Clarkson, if you're one of those people). There will be precision driving, dubious stunts, name-calling and gobs of stunning videography. In the short one-minute clip, there are flashes of numerous attention-piquing vehicles. The new Bentley Continental GT, a Bentley Le Mans racer, Porsches, Ferraris, the Aston Martin Vantage, and the Mercedes-AMG GT all make appearances. And for some random fun, the boys are seen in wingsuits (doubtful it's actually them), and playing polo in some three-wheel rickshaws (before wrecking said rickshaws). We'll update with more information as soon as we know when the show will start. Related Video: News Source: BBC Celebrities TV/Movies Aston Martin Bentley Ferrari Mercedes-Benz Porsche Videos Top Gear chris harris matt leblanc rory reid
VW Group shareholders demand Bentley return to profit
Wed, Jan 9 2019The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.
Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery
Thu, Nov 29 2018In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it Β we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.
Bentley Continental GT Convertible is here, and it's a stunner
Mon, Nov 26 2018Bentley gave us a completely revamped Continental GT a short time ago, and now we get its airy twin, the Continental GT Convertible. Making its debut right before the L.A. Auto Show begins, the topless Bentley incorporates everything new and good about the redesigned Conti. It'll come with the 6.0-liter twin-turbo W12 engine making 626 horsepower and 664 pound-feet of torque, just like the coupe. Acceleration to 60 occurs in a luxuriously quick 3.7 seconds before topping out at 207 mph. It's a convertible, but it sure won't be slowing you down any because of it. Styling for the drop top is elegant but doesn't distance itself much from the coupe beyond the obvious lack of a roof. That's totally fine, because the new Continental GT is stunning either way. Bentley has an option for old-school tweed lovers out there too: a roof made of the stuff. Details on how such a roof is possible haven't yet been spelled out, but we're guessing it isn't made of your traditional (not waterproof) tweed. Whether you choose tweed or some other more normal material for your roof, Bentley says it has better sound proofing to offer a three-decibel reduction of noise compared to its predecessor. It'll open in 19 seconds at speeds up to 30 mph. Like the coupe, the convertible drops a bunch of weight it's now 20-percent lighter than before and 5-percent stiffer. Technology within the Convertible has advanced a few steps compared to the previous generation. The Convertible offers a rotating display in the center stack, so a driver can choose whether they'd like to see the 12.3-inch touchscreen or uninterrupted wood paneling. Bentley spared no expense on the real wood paneling either. Each car uses over 107 square-feet of the nicest lumber Bentley can get its hands on. A new neckwarmer is apparently warmer and quieter than before, and now it also has heated armrests. A couple different technology packages will be offered at launch. One is called "City," and adds hands-free trunk operation, traffic-sign recognition, city braking systems and a top-view camera. The other is called "Touring" and it tacks on adaptive cruise control, active lane assist, a head-up display, infrared night vision camera and pre-sense braking. Frankly, it feels like many of these options should be standard like they are on a $30,000 Honda Accord. All the other pertinent equipment is virtually identical with the 2019 Continental GT we already drove.
Top London design students imagine Bentley in 2050
Mon, Oct 22 2018Imagination is the birthplace of good design. Shapes, curves, and edges are formulated inside an artist's mind before spilling onto a sketchbook page and taking shape as an automobile. The Royal College of Art in London aims to nurture this within its mobility students. In a recent project, vehicle design students of the MA Intelligent Mobility program brainstormed how the future of Bentley Motors would transpire in physical form. The challenge asked, "What will British luxury mean in 2050?" In total, 24 designer hopefuls turned in designs to a judging panel of RCA teachers and members of the Bentley design team. These same teachers also helped the students throughout the process. Of the 24, only four designs were plucked and highlighted, seen in the concept sketches above. Eunji Choi's "Elegant Autonomy," which looks like a mesh between a luxury yacht and a grand piano, took a high-class approach to what driverless cars might look like. Jack Watson's "Stratospheric Grand Touring," the teardrop pod on legs, makes note that without the worry of travel difficulties, home could be literally anywhere. Irene Chiu's "Luxury Soundscapes," seen from the overhead and cockpit views, reimagines a car's cabin as a tranquil safe space. Kate NamGoong's "Material Humanity," which most resembles a current-age car while invoking historic Bentley design, offers a future where the way to stand out from the crowd will be to occasionally drive a combustion engine like "the old days." The rarity of such an engine will form a niche for craft exposed engines, much like is true of high-end watches. We think we like that one best *wink*. The intent for the Intelligent Mobility program is to lead the proclaimed third age of automotive design. It is meant to work toward a future of interconnected megacities, flying cars, driverless vehicles, and sustainable energy and materials. The biggest problem with the future? It'll have new innovations and worse problems even the human mind not be able to imagine. Related Video: Featured Gallery Future of Bentley, Royal College of Art View 16 Photos News Source: Royal College of Art Design/Style Green Bentley Autonomous Vehicles Luxury
The mood at this years Paris Motor Show: Quiet
Tue, Oct 2 2018The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 Β and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.