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BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

BMW bringing special Horse Edition 7 Series to Beijing

The Beijing Motor Show is just a couple of weeks away, and BMW wouldn't miss out on the opportunity to show off its latest wares to one of its most vital markets. So when the doors open in Beijing, BMW will showcase the new 2 Series Active Tourer, 2 Series Coupe, M3 and M4, 4 Series Gran Coupe and X4. It will also introduce the i3 and i8 to China for the first time. But those are all models we've seen already. What's new is... wait for it... the 7 Series Horse Edition.
Not celebrating horses so much as the Year of the Horse, this special edition 7 Series is based on the long-wheelbase model and comes with all manner of M equipment packages, a special paint job from BMW Individual and unique touches inside and out. BMW isn't saying which engine it features, but it sells the series in China in 730Li, 740Li, 750Li, 760Li and ActiveHybrid forms, with rear- or all-wheel drive. Given that the one pictured is wearing an xDrive badge, it would have to be either the 740Li or 750Li, but buyers will presumably be able to order it in whichever spec they desire.
While it may not be as exciting as the 9 Series concept BMW is rumored to have lined up for the Beijing show as well, you can bet that the Bavarian automaker will find plenty of buyers for this extra-special, extra-Chinese, extra-equestrian luxury sedan, and command a healthy premium from each and every one of them.

Alpina XD3 Bi-Turbo offers facelifted looks, diesel-powered 4.9-sec 0-62 sprint [w/video]

I've always thought it would be fascinating to look at the psychographic data of Alpina's customer base. While the company's high-zoot rendition of BMW 7 and 5 Series sedans makes plenty of sense, I don't quite understand the appeal of the still-expensive tunes, further down the range. Enter the European-only Alpina XD3 Bi-Turbo, which made its debut here in Geneva today. The XD3 has been around for a bit, but this year it's refreshed to coincide with the BMW X3's own nip-tuck. The result is essentially a new front and back fascia on the same, ginormous Alpina wheels that make the brand's products instantly recognizable. For anyone that covets huge diesel performance in a small SUV-shaped package, that's a good thing. The XD3 pushes a whopping 516 pound-feet of torque and 345 horsepower out of its 3.0-liter, biturbo sixer, all good for a 0-62-mile-per-hour sprint of just 4.9 seconds. Which is quick by any measure. Still, the privilege of driving the fast, high-center-of-gravity Bimmer doesn't come cheaply – Alpina would like just over 69,000 euro ($77,000 by today's rates) for each example. That kind of coin will buy a European equal performance in the form of a Porsche Macan diesel, or any number of non-SUV performance rides, too. It takes a special mind, I suppose... Related Video: