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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Felix Baumgartner parachutes into racing at N?rburgring 24

There are plenty of commonalities to be found between astronauts and racing drivers. Both are daredevils by definition (if not by trade), both subject themselves to unfathomable G forces and both face very real risks when strapped into machinery that makes the very best use of advanced propulsion, aerodynamics and composite construction technologies. Yet you don't find much crossover between the two. There was talk of Niki Lauda, himself an experienced pilot, training to go into space with Virgin Galactic (which itself was sister to an F1 team for a while in Richard Branson's empire), but that didn't seem to materialize. Now we're receiving news that Felix Baumgartner will contest the Nürburgring 24 Hours this year.
Felix Whomgartner, you ask? Felix Baumgartner. He's more of a skydiver than an astronaut, but he made history in 2012 when he jumped out of a space capsule and set the record for the highest altitude in a manned balloon, the parachute jump from the highest altitude, and the highest velocity freefall as part of the Red Bull Stratos initiative. In other words, he may as well be an astronaut, because he fell down to the earth's surface from the stratosphere.
For his next challenge, Baumgartner will be climbing into an Audi R8 LMS Ultra in an attempt to tackle the Nürburgring. Having contested a handful of spec races under the VW Group umbrella, he'll undertake several test sessions and practice races before the main event in June, in which he'll alternate behind the wheel with professional racing drivers Frank Biela, Marco Werner and Pierre Kaffer. The initiative is part of the Audi race experience program that allows gentleman racers to team up with seasoned pros to take part in real races. Baumgartner will undoubtedly prove its highest-profile participant.

Audi traffic light recognition could save 240 million gallons of fuel [UPDATE]

Any hypermiler will tell you that the way you drive your car has a huge impact on how much energy it uses. But these greenfoot drivers haven't had a car that's smart enough to tell them about the inner lives of traffic lights. That's what a prototype system in an Audi A6 Saloon that the German automaker recently tested in Las Vegas can do. Since the car can communicate with local traffic signals and is able to predict when lights will change, the car can help reduce CO2 emissions by up to 15 percent. Further, Audi says that the system could save some 238 million gallons of fuel (900 million liters), if deployed across Germany. We can only imagine what hypermilers could do with this. We got to drive the Audi Online traffic light information system prototype in January, but we focused more on how the system worked rather than the green aspect. Now that Audi has had a bit more time to crunch the numbers, it has released fuel economy information for the connected car. The key points for the eco-side of things are that the driver is told in the dashboard how fast/slow to go to hit the next green light. This can help prevent unnecessary speeding and or encourage drivers to go a bit faster in order to hit the green, thus preventing idling and wasted time. The system is too smart to let you idle for long. Except that Audi Online is too smart to let you idle for long. The Audi connect system can calculate how much longer the light will be red and can access the car's start-stop capabilities and will fire up the engine "five seconds before the green phase." That seems like an awful long time in a world where competitors have figured out ways to restart an engine in 0.35 seconds. We've asked Audi for an explanation on why this buffer is so lengthy, and will let you know what the reasoning is when we hear back. Despite the trials in the A6, Audi says the Audi Online traffic system could be integrated into any Audi model, "subject to the necessary government legislation." Aside from the Sin City tests, Audi is running trials of the connected car in Verona, Italy and Berlin, Germany. If you'd like to test it out yourself some day, take heart from this line in the press release, available below: "A market launch is currently the subject of intense analysis in the United States." *UPDATE: Audi's Mark Dahncke told AutoblogGreen that the five second window is meant, "To alert the driver that the light is about to turn green.

2015 Audi A3

The five-door Audi A3 hatchback, on sale in the States since the 2006 model year, never earned the respect it deserved. Despite possessing the automaker's well-regarded build quality and a range of strong powerplants (including an excellent diesel option), the entry-level model always played second fiddle to the rest of the Audi lineup, suffering from less innovative technologies and fewer premium options on its list. Many buyers considered it inferior to the rest of the models in the company's showroom. But those misconceptions could be about to change, as Audi is in the midst of introducing its third-generation A3 family to the States with expectations that the range will finally align with the rest of its portfolio.
First to arrive is this new sedan, notable as it is the first time the A3 has been offered as a compact four door. The new bodystyle is positioned as a premium C-segment offering, with its most obvious competitor being the new Mercedes-Benz CLA-Class (BMW has not officially announced a 2 Series Gran Coupe, which would be the third entrant in the segment). The automaker says its "A3/S3 models will be among the most technically advanced Audi products around" and there will be "no sacrificing Audi craftsmanship and premium appointments." To put the automaker's claims to the test, we spent a week with this new sedan in Southern California.

Audi considering turbo option for longer, wider Hurac?n-based R8

The debut of the Lamborghini Huracán was (and remains) big news in and of itself, but equally as exciting is the imminent arrival of the Audi R8, which the Huracán presages. While the two will share a common architecture, don't expect that new R8 will simply be a cheaper version of the Huracán (like the current one arguably is to the Gallardo).
For one, the next R8 will be larger than the Huracán. According to emerging intelligence, Audi will make its sports car both longer and wider than the Lamborghini version. It'll also share the new Lambo's innovative carbon-fiber structure that will replace both the firewall and central tunnel. But to power it all, Audi will get more creative.
The next R8 will, like the current model and like the Huracán, offer a V10 engine at the top of the range. It will also offer the same 4.2-liter V8 as the outgoing model. But that won't be the end of the matter. Word has it that Audi is also working on a smaller, turbocharged engine to offer in certain markets that mandate smaller-capacity engines.

World Car of the Year finalists announced

To say the 2014 Geneva Motor Show was packed full of news is an understatement as big as the show's home at the Palexpo convention center. Despite everything that we were able to cover during this year's show, there's still more coming out of Switzerland, including the announcement of the finalists for the 2014 World Car of the Year Awards.
We reported on the original list of finalists over three weeks ago, and now, that initial list has been pared down to three finalists for each of the five awards. The finalists were announced at a press conference by frequent Autoblog contributor and co-chair of the awards, Matt Davis (above).
The finalists for the overall title of 2014 World Car of the Year are the Audi A3, the BMW 4 Series and the Mazda3. The World Luxury Car of the Year will be either the Bentley Flying Spur, the Mercedes-Benz S-Class or the Land Rover Range Rover Sport, while the Performance Car of the Year will be awarded to the Chevrolet Corvette Stingray, the Ferrari 458 Speciale or the Porsche 911 GT3 (which, um, yeah...).

Audi S3 pitted against BMW M135i in track battle

Audi and BMW have long been enemies on both the road and the track, with their respective M and S/RS lines duking it out to the delight of auto enthusiasts everywhere. In this video from Evo, two of the rivalry's newest combatants take to the track - the Audi S3 and the BMW M135i.
The new Audi S3, which is finally coming to America, throws down with a 2.0-liter, turbocharged four-cylinder. 290 horsepower and 280 pound-feet of torque are deployed to a Quattro all-wheel-drive system via a six-speed, S-Tronic dual-clutch transmission, allowing the five-door Audi to scamper to 60 in under five seconds.
The BMW, which Americans will know as a long-roof version of the new M235i Coupe, comes to the track with 320 ponies and 331 lb-ft of torque. That's a good bit more than the Audi, but the M135i has only two wheels to send its power to, an eight-speed single-clutch automatic (a six-speed manual is available) and a slightly higher curb weight.

Get a load of Audi's TTs [w/videos + poll]

The third-generation Audi TT coupe has made its debut here at the Geneva Motor Show, showing an evolutionary design for the German automaker's fashion-forward coupe. As expected, the new TT takes plenty of inspiration from the Sport Quattro Concept that debuted in Frankfurt last year, and it draws upon cues from the model's past two generations.
After seeing it in person, the Autoblog crew on-site in Geneva is sort of torn about the new model. It's crisp and well-proportioned, but in terms of its exterior design, it also doesn't come off like a significant generational leap forward - the aesthetic distance between the original TT and the second-generation model was quite a bit larger. Of course, it's hard to reimagine a design icon, and either way we'll have to wait until we see the car on the road to make final judgments.
Audi is offering a trio of engines for the new TT, including a 2.0-liter turbodiesel powerplant that's good for 184 horsepower, 280 pound-feet of torque and an excellent 56 miles per gallon. On the gasoline front, Audi is offering two versions of its well-liked 2.0-liter TSI turbo-four. The less-powerful spec still offers up a healthy 230 hp and 272 lb-ft of torque, while the higher-output 2.0T sends 310 hp and 280 lb-ft of twist to all four wheels in the TTS coupe. Potent stuff.

2014 Audi S1 is a little hatch hiding huge power [w/video]

The Audi S1 takes the Four Rings' high performance brand to its smallest model yet. Offered in three- and five-door forms (pictured above), the S1 is a subcompact hot hatch that seems specially suited for Europe's dense cities and tight roads.
The S1 follows the rest of the Audi S vehicle lineup with a very understated design. It maintains the looks of the standard car, but the larger air dam, 17-inch wheels and side sills tells viewers that something mean is lurking under the surface as well. It packs the Volkswagen Group's ubiquitous 2.0 TFSI four-cylinder, tuned here to produce 228 horsepower and 279 pound-feet with a six-speed manual transmission and all-wheel drive, and it is enough to get it to 62 miles per hour in less than six seconds for either body style and to a top speed of 155 mph. Handling is aided by a more sophisticated four-link independent suspension to replace the standard A1's torsion beam setup.
They come in just two colors for now - Vegas Yellow or Sepang Blue - and are hitting European roads later this spring. UK prices start at £24,900 ($41,518) for the three-door and £25,630 ($42,735) for the five-door.

Audi S3 Cabriolet is a topless two-door temptress

Now that we've driven the Audi S3, we're pretty eager for it go on sale in the United States. And while we won't get the Sportback version, there's a teeny tiny chance that Audi may grace us with this new Cabriolet version that makes its debut at the Geneva Motor Show this week.
That certainly wouldn't be a shame, considering the topless S3 packs the same 290 horsepower and 280 pound-feet of torque as the sedan, all of which comes from a turbocharged, 2.0-liter inline four-cylinder engine. That folding roof mechanism adds a bit of weight to the S3 package, and thus, reaching that ever-so-special 62 miles per hour takes an extra half a second - 5.4 compared to 4.9 with the S3 sedan.
Looks-wise, we dig the aggressive little S3, though the chrome wheels of the show car are kind of throwing us off. Swap out a set of standard alloys, and we'll be good to go. Have a look in the gallery above to see the topless Audi for yourself.