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Choose your own adventure in Audi's next Super Bowl commercial
Fri, 25 Jan 2013Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.
Audi commits two R18 E-Tron Quattros to final Sebring race for LMP1 cars
Wed, 23 Jan 2013We were baffled a few weeks back when the American Le Mans Series and Grand-Am Rolex Sports Car Series announced new classes that will make up their combined racing program in 2014. Gone from the list is the Le Mans Prototype class, otherwise known as LMP1. The LMP1 class has long been the top dog of endurance racing, both in Europe and the US, so we couldn't figure out why this newly minted racing series was jettisoning it like yesterday's donuts.
It appears as if Audi is confused by the move as well. The German brand has announced it will participate in this year's ALMS opening round, the famed 12 Hours of Sebring, as it does every year, and bringing two Audi R18 E-Tron Quattro hybrid race cars with which to compete. Unlike every other year, Audi is treating this year's race as its potential swan song in this famous Florida race.
There's a good reason that Audi is so fond of the 12 Hours of Sebring, as it debuted the gas-powered R8R there in 1999 that kicked off its participation in the upper echelon of endurance racing. The R8R preceded the R8, which debuted at Sebring in 2000 and won that race, starting an amazing career for that car that included five more wins at Sebring. The R8 was followed by the R10, then the R15 and R18, and finally we wind up at today's R18 E-Tron Quattro - all winners, all dominant, all exciting to watch.
2014 Audi RS7 is a 189-mph terror
Mon, 14 Jan 2013If you have a burning desire to take yourself and four friends to 189 miles per hour, the 2014 Audi RS7 Sportback can help you out. The luxury hatchback bowed at the 2013 Detroit Auto Show today, complete with a 560-horsepower twin-turbocharged 4.0-liter V8 engine thrashing under the hood. Getting to 62 mph takes a shave under 3.9 seconds thanks in part to the 553 pound-feet of torque on hand from just 1,750 rpm. While the base car comes with an electronically limited top speed of 155 mph, customers can request the governor be removed by purchasing the dynamic package plus, upping the V-max to 189 mph.
Ludicrous? Sure, but Audi says the RS7 can also yield up to 25 mpg on the US scale. With a cylinder-on-demand system, the V8 can deactivate up to four cylinders by closing their valves. Once the driver gets frisky with the throttle, the engine automatically kicks from four-cylinder to eight-cylinder mode in a few hundredths of a second. The engine is bolted to an eight-speed automatic transmission, which pushes power to all four wheels. You can read the full press release below for more information, but we think you'll have a better time viewing our live shots from the show floor..
2014 Audi SQ5 ditches diesel, still packs a punch
Mon, 14 Jan 2013Over in Europe-land, the Audi SQ5 is a diesel-powered monster capable of sending a whopping 479 pound-feet of torque to its wheels. Naturally, this beast isn't coming to the States, but that doesn't mean we're missing out on the whole SQ5 experience altogether. At the Detroit Auto Show this week, Audi is debuting a new gasoline-powered version of the hot crossover, and while it's not quite the oil-burning dreamboat we've lusted after from afar, we certainly wouldn't kick it out of bed.
Instead of a diesel, we get a boosted version of Audi's supercharged 3.0-liter V6, good for 354 horsepower and 346 pound-feet of torque. Running through an eight-speed automatic transmission, the SQ5 will reportedly be able to fire off 0-60 times in the low-five-second range and will top out at an electronically limited 155 miles per hour. Suspension upgrades are on hand to improve road-going prowess, but also lower the Q5's stance a bit, too.
Because this is an S model, there are plenty of visual upgrades on hand, including a more aggressive front fascia, 20-inch wheels and some pretty new colors including Estoril Blue and Panther Black. Interior upgrades like Alcantara trim and aluminum brightwork add to some sportiness from the cockpit view, as well.
Volkswagen breaks 40-year-old sales record in 2012
Sun, 13 Jan 2013The last time Volkswagen moved this many vehicles in America in one year, Richard Nixon was still a President in good standing, Let It Be was a radio hit and each car wearing the VW badge boasted an air-cooled engine. That's right, with a grand total of 580,286 vehicles sold in the US last year, the VW Group has broken its own four-decades-old sales record by 2,899 vehicles.
Of that 580k total sold, 438k were Volkswagens and 139k were Audi products - increases of 35.1 percent and 18.5 percent, respectively, in year-over-year sales. The ultra-premium members of the VW group also fared well; Bentley delivered 2,315 vehicles for a 23.3-precent increase, and Lamborghini delivered 520 units for a 52.9-percent jump. Bugatti, we're told is "right on track."
Jetta (pictured) sales paced the marque with 170k models sold, and Passat also finished very strong with sales of 117k total. Tiguan also racked up its best year on file, with 31,731 models shifted.
Audi replaces Mercedes as official vehicle supplier to the IOC
Sat, 12 Jan 2013The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's headquarters in Lausanne, Switzerland and the organization's international events.
In case you're remembering all the stories about BMW and the London Olympics last summer and wondering where Mercedes-Benz was in all of that, the answer lies in the numerous mouths at the Olympic trough. The IOC is the organization and oversight body of the Olympics - much like the way the FIA oversees world motorsport. BMW, though, sponsored the London Organizing Committee for the Olympic Games, so during the games IOC reps rode in Benzes, LOCOG and its guest dignitaries rode in BMWs.
The Volkswagen Group has other ties with the Olympics as well: The Group will be the official vehicle partner for the winter Olympics in Sochi, Russia in 2014, and Audi currently partners the national Olympic federations of Germany, Finland, Russia and Switzerland. The press release below announcing the partnership has all the official details.
Justin Bell laps Willow Springs... in the dark... using only night vision
Fri, 11 Jan 2013Night vision has made its way into quite a few luxury cars as a night-driving safety feature, but eBay Motors wanted to see if the technology could be used to actually drive the car. Former racer and World's Faster Car Show host Justin Bell grabbed the keys to an Audi A7 and headed to Willow Springs Raceway to find out.
As if driving in the dark of the desert night wasn't hard enough, the car's windshield and side windows were blacked out, so Bell's driving relied completely on the three-inch night vision display located in the gauge cluster. In addition to navigating the track, his producers also threw in a few surprises for Bell on the track. We don't want to spoil too much for you, but based on the speeds exhibited in the video, we don't think 24-hour endurance races will be adding this tech any time soon; that being said, he probably drove the car faster and better than we could have.
Scroll down to watch how Bell does lapping the track using only the car's night vision.
Audi takes cars that park themselves to a whole new level
Fri, 11 Jan 2013Autonomous cars are impressive displays of in-car technology, but what exactly would the benefit of such systems be for the average driver? Audi has answered that question by showing off its Piloted Parking system for the Audi Connect at CES 2013.
Installed on this Audi A7, Piloted Parking allows a driver to drop themselves off and have the car autonomously drive away on its own and find its own parking spot. The car can then later be retrieved by "calling" it back with a specially designed smartphone app. We'd be lying if we said this didn't bring back memories of Michael Knight summoning KITT with his wristwatch. The most impressive part of this car might be the fact that the car is fully autonomous but doesn't have any obvious sensors or monitors on the exterior of the car like many other self-driving cars have.
Check out a video of the this innovative technology in action after the jump.
2014 Audi RS5 Cabriolet [w/video]
Wed, 09 Jan 2013Brash Bruiser Loses Top, Gains Weight, Still Makes Friends
Everything we said after driving the RS5 coupe still rings true, even after Audi has gone and ripped off its metal roof, replaced it with a big cloth version, and tossed us the keys. The 2014 Audi RS5 Cabriolet is another bold, big-boned airmobile to make open-top lovers swoon. There is absolutely nothing revolutionary to speak of here versus its hardtop counterpart, frankly, but tear-assing through the southern French hills as the brilliant sun warmed us is plenty good reason to talk a lot about it anyway. And hey, it beats frigid January in Detroit, where the RS5 Convertible is shortly to receive its US introduction.
One issue that could corrupt things a bit is the convertible's added weight factor. It's one thing when an Audi TT removes its top and gains 176 pounds, or when a Porsche Cayman morphs into a Boxster and gains 66 pounds; the effect on dynamics will still be acceptable. But when it comes to a huge-roof coupe like the RS5, that gain in mass becomes 400-plus pounds in cabrio form, for a grand curb weight of 4,461 pounds. As a number attached to this size of a car that's also branded with an RS badge promising raciness, we admittedly fretted. Then we drove the Audi RS5 Cabriolet to cheer up.
Audi SQ5 comes to America with 354-hp gasoline engine
Tue, 08 Jan 2013When we first saw the Audi SQ5 TDI unveiled back in June, we could feel that pit in our stomach. Here sat a powerful, sporty, mean-looking crossover, and we just knew that Audi wasn't going to be bringing it to the US. And we were right. While we won't be getting the diesel version of this crossover with its 479 pound-feet of torque, we will instead be getting a gas-powered, supercharged V6 - the same powertrain as the S5 - and that's a mighty fine consolation prize if you ask us. The US version of the 2014 Audi SQ5 will debut next week at the Detroit Auto Show, and it will go on sale this fall.
Ditching the diesel engine, the US-bound SQ5 loses some torque but gains plenty of horsepower with Audi quoting power ratings of 354 horsepower and 346 lb-ft from the supercharged 3.0-liter V6. Power is fed through an eight-speed automatic to all four wheels giving the small CUV impressive performance numbers. The 0-60 mile per hour time is expected to be in the low five second range to go with an electronically limited top speed of 155 miles per hour. The suspension has been upgraded as well to improve handling, but it also gives the SQ5 a sportier appearance with a ride height that has been lowered by more than an inch compared to a standard Q5.
Speaking of styling, the 2014 SQ5 gets all of the expected "S" model upgrades, especially when it comes to the new front fascia and grille, the standard 20-inch, triple-spoke wheels and the quadruple exhaust tips. Only two colors will be available on the SQ5: Panther Black and Estoril Blue. Inside, the SQ5 will get a sportier cabin with bright, "aluminum-look" pedals and shift paddles, and the materials will also get an upgrade to include Nappa leather and Alcantara as well as accent options that include carbon fiber, piano black, aluminum or wood finish.