Aston Martin DB2/4, page #19

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Aston Martin requests exemption from stringent US safety regulations

If you were intrigued by the chance to buy a new Aston Martin Vantage GT for $99,900, it might be best not to wait too long. There is a slim chance that the Vantage and DB9 may not have much life left in the US because they don't meet new crash standards. Aston Martin has filed documents with the National Highway Traffic Safety Administration asking that the new pole and moving barrier crash safety requirements – internally referred to as FMVSS 214 – be waived for the two models. The company is claiming "substantial economic hardship" and says that it can't afford to bring the vehicles into compliance. We aren't talking about a huge number of vehicles here. The Rapide and Vanquish comply with the new rules, and Aston Martin predicts that it would import 670 Vantage and DB9 models into the States between September 1, 2014 and August 31, 2017. The automaker estimates it would cost around $30 million to make them compliant. The company has indeed been in rough shape in the not-too-distant past. According to the documents, sales volume decreased by about 48 percent from a high of 7,281 units in 2007 to 3,786 vehicles in 2012. The automaker had planned to have new models ready in time so that it wouldn't need an exemption, but the global economic crisis delayed it. Interestingly, the paperwork reveals that Aston currently plans to launch a replacement for the DB9 between September 2016 and August 2017. Aston Martin doesn't have very long for NHTSA to deliberate. The new rules go into effect for them on September 1, 2014 for hardtops, and September 1, 2015 for convertibles. While it would still be able to sell its other models here, it would certainly be a shock if it had to pull the the Vantage and DB9. Both documents are available in PDF format to download and read.

Aston Martin shows what it does best with V8 Vantage GT, DB9 Carbon Edition

Aston Martin shocked us when it announced at the 2014 New York Auto Show that 2015 V8 Vantage GT (pictured above) was priced at $99,900. While hardly inexpensive, a sub-$100k Aston seemed like a bargain. It was joined by the unveiling of the DB9 Carbon Edition that mixed sport and luxury in the brand's traditional style. The Vantage GT is available as a coupe, or for a little bit more money, as a convertible. Regardless of body, buyers get a 4.7-liter V8 with 430 horsepower and 361 pound-feet of torque, and that power is routed through a seven-speed automated manual with magnesium paddle shifters or a traditional six-speed manual. Even for a 'cheap' Aston, the GT still offers luxury features like Alcantara trim, carbon fiber doorsill plates and seats from the V12 Vantage S. The one on display in New York wears one of the optional motorsports-inspired graphics packs that add contrasting paint around the grille, mirror caps, rear diffuser blade and roof pillar. The $199,995 DB9 Carbon Edition packs a 6.0-liter V12 rated at 510 hp and 457 lb-ft and a six-speed automatic transmission. Available as Carbon Black or Carbon White, the package adds carbon fiber side strakes and taillight trim. Buyers who want even more can add a carbon fiber front splitter, rear diffuser and mirror caps. Black leather covers the interior, and the shade of the contrasting stitching comes from that of the brake calipers. Deliveries for both models start in the third quarter. Scroll down to get the full scoop on them. Aston Martin Launches Two New Special Editions at New York ? New motorsport-honed $99,900 Vantage GT brings Aston Martin brand closer than ever before; offering 430bhp and a top speed of 190mph ? DB9 Carbon Edition offers eye-catching looks and classic understated elegance ? Both cars will make international debuts at 2014 NYIAS Irvine, CA, 15 April 2014 - Aston Martin is unveiling two exclusive new special editions for North American markets at the 84th New York International Auto Show this week. The great British sports car marque, now in its 101st year, is debuting a bold addition to its iconic V8 Vantage range as well as dramatic new special edition variants of the timeless DB9, underlining the company's ability to create cars that sit apart from the mainstream.

Aston to show $99k V8 Vantage GT, special editions in NY [w/video]

Aston Martin has never been touted for the affordability of its cars, but with its new V8 Vantage GT, it's at least taking a stab at the concept. Priced at $99,900, the company probably feels like it's giving them away. Aston Martin says its Vantage GT is inspired by its long history in motorsports. Available as either a coupe or convertible (at extra cost), the GT packs the automaker's 4.7-liter V8 pumping out 430 horsepower and 361 pound-feet of torque capable of getting it to 60 miles per hour in 4.6 seconds and to a top speed of 190 miles per hour. Buyers can choose between either a seven-speed automated manual with magnesium paddle shifters or a traditional six-speed manual. Despite the stripped-down price, buyers aren't going to be missing many amenities in the GT. It comes standard with graphite-painted alloy wheels and black trim around the headlights side windows, exhausts and taillights. An optional graphics pack recalls Aston Martin's 24 Hours of Le Mans success with contrasting colors on the grille, mirror caps, rear diffuser and – on coupes – the A-pillar. The interior gets carbon-fiber sill plates, Alcantara door panels and sport seats from the V12 Vantage S. North American sales begin in the third quarter. The other new Aston slated for reveal at this week's New York Auto Show is the DB9 Carbon Edition, which is aimed at carbon fiber lovers. It adds loads of the stuff inside and out in a traditional mix of luxury and high performance. It begins as a standard DB9 with a 6.0-liter V12 rated at 510 hp and 457 lb-ft and a six-speed automatic transmission. The big engine cruises to 60 mph in 4.6 seconds and to a top speed of 183 mph. The Carbon Edition is actually separated into two different editions. Carbon Black models come in Carbon Black II exterior paint, and Carbon White models use Stratus White. Both come with a wide variety of carbon trim, including on the side strakes and taillight trim, with a black mesh grille and window trim accentuating the look. Buyers can also add an optional carbon fiber front splitter rear diffuser and mirror caps. Prices start at $199,995 and deliveries begin in the third quarter. Scroll down to get all of the details on the new Astons, and to see a Bloomberg video with Julian Jenkins, Aston Martin's president of the Americas, talking up his company's new entry-level baby. The video meant to be presented here is no longer available. Sorry for the inconvenience.

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin and Daimler continue talks on SUV project, CEO required

The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda brand, then thought to have been resurrected due to Chinese, Middle Eastern and Russian demand, another year passed before we heard more definitive talk about an Aston Martin expansion when AutoCar reported that the Lagonda could be built on one of Mercedes-Benz's AMG SUV platforms.
A report in Automotive News Europe indicates plans have gotten serious, its unnamed sources saying that the English carmaker is talking to Daimler "to extend their cooperation to building an SUV." Neither Daimler, Aston Martin nor Investindustrial, the managing partner among Aston Martin's ownership consortium, would comment. But with Investindustrial having pledged to expand the range, competitors like Bentley, Maserati and Lamborghini getting into the SUV racket and clear demand from current and future customers, it's easy to believe Aston Martin is working hard to put the pieces together.
One further potential bump on the road to an Aston SUV is the company's search for a new CEO. Ulrich Bez relinquished to top spot at the company at the end of 2013, and Aston reportedly will not finalize its model strategy without a new CEO in place.

2014 Aston Martin Vanquish Volante

Recently, a fellow editor at AOL asked me to choose "the most beautiful car on the road" for a story he was preparing. I was allowed to choose any vehicle, at any price, as long as it was a model currently in production and offered for sale. The well-oiled gears in my head only needed to turn about half a revolution before I had an answer: The 2014 Aston Martin Vanquish Volante. My decision was simple and my logic sound, because the two-seat Volante is jaw-droppingly gorgeous – whether in pictures or in person. Its long, slender chassis is covered in an artfully sculpted carbon-fiber skin that reeks of sexiness, power and exclusivity. In my mind, there's nothing on the road today with such exquisite lines. But a seductive appearance is meaningless if there's no substance beneath the skin. To allay my concerns, Aston Martin invited me to Palm Springs to spend a couple of days with the car. The region's desert topography promised nice weather and spectacular drive opportunities – that is, if I could stop staring and climb behind its wheel. The insulated triple-layer cloth on the Aston will expose the sky in about 14 seconds. Aston Martin launched its all-new 2014 Vanquish Volante at the last August's Pebble Beach Concours d'Elegance in Monterey as the successor to its DBS Volante. This two-seater is physically and mechanically identical to the Vanquish coupe, but the fixed carbon-fiber roof of the coupe has been replaced with a power-operated retractable soft top for open-air motoring. Before you question employing a soft folding roof on a $300,000 vehicle, let me remind you that such designs actually offer major advantages over today's folding hardtops. They are invariably lighter, far less complex, and their much more compact nature makes them easier to package without compromising a car's aesthetics. When engineered and executed properly, as is the case with the Volante, few will miss solid panels. The insulated triple-layer cloth on the Aston will expose the sky in about 14 seconds at the push of a switch, and it will rise or retreat at speeds up to 30 mph. Unlike its previous open-air executions, this is the first time that Aston Martin has built a convertible with a full-height windscreen, which means the front glass runs all the way up to the fabric roof for a much cleaner transition. The Volante, like all of its Aston Martin siblings, shares the automaker's Generation 4 VH platform, which is company-speak for an all-aluminum monocoque chassis.

Mercedes to offer SL, GL platforms to Aston Martin?

The agonizingly slow courtship between Aston Martin and Mercedes-Benz has been a regular topic of conversation ever since the 2009 Lagonda Concept debuted, riding on a Mercedes GL chassis. Beyond that one polarizing concept, though, nearly every other attempt to pair the two brands up in a major way has fallen through. Only the technical partnership between Mercedes and Aston for certain components from AMG, which was negotiated back in July, has held up so far.
That may finally be set to change, according to an excellent profile of the two brands' relationship from Automobile, which claims that two platforms will unite the Germans and Brits. The first tie up is, not surprisingly, a sports car.
As Aston Martin's VH platform - which underpins every car that comes out of Gaydon - continues to age, the pressure will well and truly be on Aston to find a next-gen replacement to underpin the successors to the Vantage, Vanquish, DB9 and Rapide. Automobile claims Mercedes has just such an architecture, in the form its new modular sports car platform. This new platform is slated for the next-generation SLK and SL and is still in its design infancy.

Aston Martin brings ice driving program to America [w/video]

With between four and six hundred horsepower channeled to the rear wheels from a V8 or V12 engine mounted up front, an Aston Martin – any Aston Martin, really – might not seem like the smartest choice for driving on ice and snow. But that can also make it the most fun, and the most enlightening to experience. That's the point behind the Aston Martin On Ice program: allowing customers to drive the latest Gaydon has to offer on slippery, wintery surfaces. But whereas the On Ice program has been established for years in St. Moritz, Switzerland and in the Swedish Lapland, this year it arrived in America for the first time. A series of custom tracks – including a braking/cornering loop, slalom, skid pad and a full circuit – were carved into the snow in Crested Butte, CO, where expert driving instructors taught customers a thing or two about how to handle a powerful twelve-cylinder GT car like a DB9, Vanquish or V12 Vantage. The program has concluded for the season, returning next February, but in the meantime Aston will use the Colorado base camp as the center of its driving experience through the Rockies. Check out the video footage and the details in the press release below. ASTON MARTIN... ON ICE - New US ice driving program launches in Crested Butte, Colorado - Affords customers the opportunity to drive full Aston Martin range in extreme winter conditions - Utilises custom-built Aston Martin facility Irvine, CA, 17 March, 2014 – Aston Martin has launched the company's first ice driving program in North America, hosted at Crested Butte, Colorado providing customers with the ultimate driving experience against a stunning mountainous backdrop. Offering customers the opportunity to experience the full potential of the Aston Martin range and hone their driving skills, the new On Ice program took place in the heart of the Colorado Rocky Mountains in a unique setting, with an ice track custom built for the occasion as illustrated in a new film from the event, released today. Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, the bespoke Aston Martin track was especially constructed for the occasion over the last four months. Under expert tuition, participants were guided through the facility, embarking upon a series of braking, cornering and handling exercises before putting their skills to the test on a mile-long frozen road course.

Disgraced Chinese supplier claims it has been wronged by Aston Martin

In what could be called a case of carma, the Chinese plastic supplier that forced Aston Martin to recall about 75 percent of its production since 2007 now says that it has lost about most of its customers and is facing financial ruin. Shenzhen Kexiang Mould Tool Co. produced the accelerator pedal arms for most Aston Martin models out of a counterfeit plastic and may have to close its factory due to the scandal. Shenzhen Kexiang claims no wrongdoing in the affair, saying the whole matter was caused by Aston Martin not fully understanding its supply chain. Its general manager Zhang Zhi Ang told Automotive News: "This whole situation is caused by Aston Martin." According to the automaker, its supplier, Fast Forward Tooling (HK) of Hong Kong, hired the molder as a sub-contractor to supply the part. Initially, Shenzhen Kexiang claimed to have never been contracted by the Hong Kong company, but later admitted that it wasn't sure if it made the parts because it worked for so many contractors, according to Automotive News. Aston Martin found that the accelerator arms were produced from a counterfeit form of the DuPont plastic that it had requested for its sports cars. Initially the recall covered 689 2012-2013 vehicles but further research indicated that it went back as far as November 2007 for some models. Aston Martin says it will replace the throttle assemblies on the affected vehicles and that there have been no reported accidents or injuries caused by the counterfeit plastic.

2015 Aston Martin V12 Vantage S by Q not for the faint of heart or thin of wallet

In 2012 at the Geneva Motor Show, Aston Martin brought along a Virage Volante that had been fully decked-out by its then-new Q extravagant customization team. Q, in addition to offering a limitless world of options to dandy car-shoppers, seemed then to tacitly offer a slightly stronger connection with everyone's favorite super-spy, James Bond. Remember when just driving an Aston was cool enough? Apparently, cool or no, the base version of the already sumptuous Aston Martin V12 Vantage S simply won't slake the thirst for opulence that some buyers suffer maddeningly from. Here then, the 2015 V12 Vantage S by Q, a car described by the manufacturer as being "a unique and ultimately luxurious Vanquish for the most demanding, and discerning, of customers." "Picky" might be another way to say it... We kid. In all honestly, the latest Q car is hard to find fault with, no matter how foppish we might believe its eventual owners to be. The triple-tone colorway of Orange, Stratus While and a Jet Black roof is certain to grab attention, while the interior fitted in True Teal and Californian Poppy leather is almost guaranteed to please even the most rabid Miami Dolphins fan. The dream of the Q service doesn't stop with custom colors and expensive trims, we must add. Aston reminds us in the press release below that the dream-makers were also responsible for the creation of the fabulous CC100 Speedster Concept. If your motive longings have even a hint of Britishness to them – or if you just want to feel a bit more like 007 – you now know whom to call. Q BY ASTON MARTIN: MAKING THE IMPOSSIBLE, POSSIBLE - Service offers the ultimate in bespoke commissions and personalization - The tailored approach to luxury car making from Aston Martin - Made-to-measure service that promises a unique sports car Aston Martin arrives at the 84th Geneva International Motor Show with its most compelling bespoke sports car creations to date, courtesy of its increasingly popular tailor-made personalisation service: Q by Aston Martin. The great British sports car brand is showcasing the capabilities of its bespoke service in Switzerland, as more and more of its customers around the world are turning to the facility to make their Aston Martin a truly unique creation.