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Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

Petrolicious shows a 1977 Aston Martin V8 shared by a father and son

Beyond a knack for great cinematography and skilled sound mixing, Petrolicious has a sixth sense for finding beautiful classic cars that bring families together. This time, it has turned the focus on a 1977 Aston Martin V8 that started as a son's ratty ride in high school and was later wonderfully restored by his dad. Paul Kitchen grew being surrounded by his dad, Jonathan's, classic cars, and eventually wanted to get one of his own. Paul first looked at a Chevrolet Chevelle, but Jonathan pointed his son towards an Aston Martin. Now, the two of them share this beautiful V8. The real highlight of this clip is watching this wonderful coupe snake over some wet roads over the burble of its V8. While the car's overall design was clearly European, Aston's stylists definitely had a look at some American muscle cars before picking up their pens. The result was a sublime blend of James Bond and Bullitt.

Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Aston Martin to replace Rapide with DBX crossover, Lagonda sedan

Aston Martin is known best for two-door coupes and convertibles, but it has a history with other body styles. And it looks like Aston's future includes more versatile door configurations. Speaking with Car and Driver at the New York Auto Show, the company's new CEO Andy Palmer reveals a two-pronged plan to replace the four-door Rapide. One will be a new Lagonda sedan; the other a production version of the DBX crossover concept. Detailing the overall strategy for the British automaker, Palmer said, "First is replacing the entire sports car range; second is the DBX, and that appeals to a different set of audiences; and the third is the sports sedan, which will carry [the Lagonda] badge." The Lagonda, Palmer revealed, will not be the Taraf we've already seen. Although sales of that model are expanding beyond its initial Middle Eastern market, it won't be coming to North America due to US crash-testing requirements and the vehicle's short production run. The next Lagonda sedan, however, is more likely to reach these shores. The DBX meanwhile is slated to switch to four doors from the coupe-like profile of the concept, but keep similar overall dimensions and that sleek roofline – albeit modified to make it more accommodating. The crossover will also replace the concept's electric powertrain with a more conventional engine. And while we wouldn't rule out the name carrying over, we wouldn't be surprised to see the DBX adopt another handle on the road to production.

Aston Martin drops Fisker lawsuit, Thunderbolt will not be produced

If you were perhaps looking forward to getting your hands on one of Henrik Fisker's Project Thunderbolt cars, you're out of luck. In order to quickly resolve a lawsuit from Aston Martin, Fisker has agreed to not produce his one-off take on the Vanquish coupe. Fisker made a splash at this year's Amelia Island Concours d'Elegance when he showed Project Thunderbolt. It was Henrik's own take on the already pretty Aston Martin Vanquish coupe, and apparently, the guys and gals in Gaydon didn't take too kindly to Fisker's creation, issuing a lawsuit that "centres on Henrik Fisker's creation and promotion of automobiles that Aston Martin contends infringes Aston Martin's rights, by an improper and unauthorised attempt to exploit and free-ride off them," according to a statement obtained by Autoblog last month. In a new statement issued Wednesday, the two parties have agreed to resolve their differences. Aston Martin has agreed to drop the lawsuit so long as Fisker does not produce his Project Thunderbolt coupe. So, sorry, Fisker fans. The official statement is pasted below. On March 26, 2015, Aston Martin filed a lawsuit against Henrik Fisker and other parties alleging various infringements by "Project Thunderbolt" of Aston Martin's intellectual property rights. The parties are pleased to report that they have been able to swiftly and amicably resolve their differences. The terms of the resolution are confidential except that the Parties wish to confirm 3 points: 1. Henrik Fisker has decided that "Project Thunderbolt" will not be produced; 2. Aston Martin will withdraw the lawsuit; and 3. In view of some apparent misunderstandings surrounding reports of the case, the Parties wish to expressly confirm that the contentions made by AML were those, and only those, made in the lawsuit. The Parties confirm that that they have amicably resolved those matters, as well as any attendant misunderstandings. The Parties will not be commenting further.

Aston Martin DB9 successor spied, may be called DB11

This is by far our best look yet at the car that will replace the long-serving Aston Martin DB9. Previous photos of the grand tourer have consisted of mules based on the current car, but here we get our first taste of a model wearing its production skin. Despite the heavy camouflage, the DB9 successor looks to borrow its styling from the Aston Martin DB10, which will feature in the latest James Bond film. Considering this, it's not surprising that our spies report the new GT will wear the DB11 moniker. While the headlights look somewhat like the current Vantage, it's a fair bet that they'll bear more of a resemblance to the DB10 when the production model arrives. The grille sits lower than on current models, although, unlike 007's Aston, it does have an independent lower grille. It's hard to discern much from the rear of the car, though, owing to the fake taillights and heavy camouflaging on the rear hatch. That, thankfully, isn't an issue in the car's profile. Despite the heavy camo, we can see a suitably large set of haunches and the brand's trademark side grille. Expect Aston to continue using swan wing doors, judging by the shape of the units spied on this prototype, while we predict a larger greenhouse than seen here, owing to the camo over the quarter window. The partnership between Aston Martin and Mercedes-AMG will bear production fruit with the so-called DB11, as our spies report the new Brit will be available with the same 4.0-liter, twin-turbocharged V8 being offered in the AMG GT. Don't fret purists – Aston's 6.0-liter V12 will also be on offer. We're fairly convinced Britain will sink into the ocean before Gaydon abandons the venerable 12-cylinder. Have a look at the latest round of spy photos and let us know what you think of Aston Martin's work so far. Related Video:

Electric Aston Martin Rapide could be on the way

Aston Martin is looking into building an electric version of the Rapide to launch in the next two or three years. Andy Palmer, the company's new chief executive, said so to the Wall Street Journal at the New York Auto Show this week. A spokesman confirmed the plans to Autoblog. The project would bring in an as-yet undisclosed partner that could come from Silicon Valley, and while we don't know at this point just which company that would be, Palmer said it's not Tesla. Having formerly held senior positions at the Renault Nissan Alliance, Palmer has a wealth of experience with EVs that he brings with him to the British automaker that was recently infused with cash. This wouldn't be the first time that Aston would be experimenting with the prospect of electric propulsion. It showcased the DBX electric crossover coupe concept at the Geneva Motor Show, and even fielded a hybrid hydrogen-powered version of the Rapide in a 24-hour endurance race at the Nurburgring a couple of years ago. The Rapide is Aston's four-door model, based closely on the DB9. It was launched in 2010 after a concept version from 2006. After initially being produced under contract by Magna Steyr in Austria, Aston moved assembly back home in 2012. A revised Rapide S ensued the following year, upping output from its 6.0-liter V12 engine from 470 horsepower to 550 and swapping the six-speed automatic for an eight-speed. According to the WSJ, Palmer also confirmed a new crossover and large luxury sedan in the pipeline, the latter to compete with Rolls-Royce and both of which we expect will wear the Lagonda badge revived by the new Taraf launched in Dubai.

Aston Martin plots more specific models for China, Middle East

Aston Martin is a thoroughly British automaker. Given its independence from any foreign automaker and its production that takes place entirely in the UK – particularly since Rapide assembly was moved back to Gaydon and the Toyota-based iQ was discontinued – you might argue that it's the most British automaker of them all. But like any other, it thrives on exports, and that only stands to increase with its latest announcement. With support from the British government, Aston Martin has revealed that it plans to develop new models specifically for export outside of the UK and continental Europe – especially for developing but wealthy markets in China and the Middle East. It wouldn't be the first time Aston would launch a new model targeted at a specific market, after all. When the company relaunched the Lagonda marque with the new Taraf luxury sedan late last year, it initially planned to make it available only in the Middle East. And by Middle East, we don't mean war-torn Yemen or Syria – we mean the oil-rich emirates of the Persian Gulf, like Bahrain, Qatar, Dubai and Abu Dhabi. Popular demand later prompted Aston to switch tracks, however, expanding availability to Europe and other markets. At this point, Aston isn't saying just what it has in mind for these lucrative markets, but the possibilities seem limited only by what local buyers would be interested in ponying up for. We could easily see the company offering a long-wheelbase Taraf limousine for China, a partial convertible sedan (like the Maybach Landaulet) for the Emirates or that long-rumored crossover that would be sure to attract buyers from both markets. ASTON MARTIN SET TO EXPAND MODEL RANGE FOR EXPORT MARKETS UK Government confirms support for new projects 29 March 2015, Gaydon: Aston Martin today confirmed it will widen its product offering for markets outside of Europe. Based on a conditional offer of an exceptional regional growth fund from the UK Government, Aston Martin will commence work this year on new models intended to broaden its customer reach in export markets such as China and the Middle East. The UK Government has committed support of up to the value of GBP6.9 million, conditional on investments in new products from Aston Martin. Commenting on this news, Aston Martin CEO, Dr Andy Palmer said: "Expanding our product range to enable a greater reach into export markets is an essential part of our Second Century business plan.

The Aston Martin Vulcan is bound for the Big Apple

Following its global debut at the 2015 Geneva Motor Show, Aston Martin has announced that the Vulcan, its 800-horsepower track monster, will make its US debut at next week's New York Auto Show. According to Aston Martin, the Vulcan will lead what is for the brand, a huge display of seven cars, including the Vanquish Carbon Black, Vantage GT Roadster, Rapide S and DB9. "We are enormously encouraged by the overwhelmingly positive reaction we have received from customers and sports car fans around the world in response to the Aston Martin Vulcan," Aston boss Andy Palmer said in the attached statement. "I'm delighted that after a debut in Geneva we are able to bring the car to our North American audience, underlining the importance of this market to our business and its role in delivering our Second Century business plan." Be sure to check back next week for our exhaustive coverage from NYC. Until then, scroll down for the official press release from Aston Martin, and check out our full coverage of the Vulcan's original debut in Geneva. NEW ASTON MARTIN VULCAN SET FOR NORTH AMERICAN DEBUT IN NEW YORK • North American reveal at NYIAS for limited edition, track-only, 7.0-litre V12 supercar • The Aston Martin Vulcan fronts new seven-car Aston Martin display in New York 26 March, 2015, Irvine CA – Aston Martin's most intense and exhilarating creation to date will make its first appearance in North America at the New York International Auto Show (NYIAS) next month. The Aston Martin Vulcan – a track only supercar producing some 800-plus bhp – joins the British luxury sports car maker's presence at NYIAS fresh from a global reveal at the Geneva International Motor Show earlier in March. Fronting a new seven-car display led by CEO Dr Andy Palmer, the Aston Martin Vulcan will be joined by examples from the current Aston Martin product range in North America including the new Vanquish Carbon, Rapide S, DB9, V12 Vantage S and the V8 Vantage GT Roadster. CEO, Dr Andy Palmer commented: "We are enormously encouraged by the overwhelmingly positive reaction we have received from customers and sports car fans around the world in response to the Aston Martin Vulcan.

Aston Martin sues Henrik Fisker over Thunderbolt design

Imitation is supposedly the sincerest form of flattery, but Aston Martin isn't blushing after taking a look at the Fisker Thunderbolt. The british luxury brand has filed a lawsuit against the designer for allegedly copying the company's designs without permission in a US District Court in California. Fisker unveiled the Thunderbolt at the at the 2015 Amelia Island Concours d'Elegance as his own take on the Vanquish. The former Aston Martin stylist's changes included reshaping the grille, adding a power dome to the hood and incorporating wraparound rear glass. The version on display was a concept for the design, but the plan was to sell a slightly modified production version through Galpin Aston Martin. This lawsuit puts assembly in doubt. "This lawsuit centres on Henrik Fisker's creation and promotion of automobiles that Aston Martin contends infringes Aston Martin's rights, by an improper and unauthorised attempt to exploit and free-ride off them," said a portion of a prepared statement from the company emailed to Autoblog (embedded in full below). According to Bloomberg, the automaker claims in the suit that portions of the design, including "the famous Aston Martin mark, wings logo, side vent mark, and Vanquish mark" are being coping in Fisker's design. The business also calls the plan to change the design for the production version a "bait-and-switch." Fisker helped to shape the look of the Aston Martin DB9 and V8 Vantage during his time as a designer at the brand. "Today Aston Martin filed a lawsuit in the state of California to protect its valuable trade marks, designs and intellectual property rights. This lawsuit centres on Henrik Fisker's creation and promotion of automobiles that Aston Martin contends infringes Aston Martin's rights, by an improper and unauthorised attempt to exploit and free-ride off them. Aston Martin regards such conduct as wholly unacceptable and reserves all rights available at law to challenge it."