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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Notes from the 2016 Alfa Romeo Giulia reveal in Milan [w/video]

It's an interesting time for Alfa Romeo. Wednesday marked the brand's 105th birthday, but also a rebirth of sorts. The new Giulia is the first of several new vehicles to come out of the Project Giorgio skunkworks that has been quietly working to reimagine the brand. Fiat Chrysler is banking on these cars to finally turn Alfa around. Before the Giulia was rolled out, Alfa Romeo CEO Harald Wester acknowledged that the brand has had its share of missteps in the past. He then called out today's sporty offerings for having evolved into near-perfect but boring, commoditized cars across the industry. They have no soul, he said, nothing to differentiate one from the next. While I'd argue that each brand in the performance space still has something to differentiate itself from the others, anything that can be done to restore some of the man-machine connection lost to electronics and added weight can only be seen as a good thing. I like what I'm hearing from Alfa so far; below are some notes gleaned from the unveil event that make me think this reawakening might just work. The head of the skunkworks is Philippe Krief, a former Ferrari engineer. This is certainly a good sign for the car's dynamics and powertrain. Krief was quick to note that the Giulia uses "real" torque vectoring, not a brake-based solution like some others use. The rear differential uses a pair of clutches to apportion torque side to side. Alfa claims the car's steering will be the quickest in its segment, which I take to mean the one that currently includes the BMW M3, Mercedes-AMG C63, and Cadillac ATS-V. Immediacy translates to the braking system, as well. Alfa has come up with a new design that combines the stability control and brake servo into one unit; it's said to be simpler than two parts and also improves brake response. I'm pretty sure Krief even called its design beautiful while it flashed briefly onscreen. Quadrifoglio cars get carbon-ceramic brake discs to further improve performance and reduce weight. I didn't get to sit in the car, or even open the door, but I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges.

Alfa Romeo Giulia sedan debuts with 510 hp, killer curves [w/video]

After a very blurry, accidental photo debut just yesterday, Alfa Romeo let loose the first official images and information about the upcoming Giulia. And she's a looker. We've got a man on the ground in Milan for the reveal who'll be bringing us more about the Giulia later on, but in the meantime let's take a look at the facts. Alfa's rakish new sedan certainly offers enough performance to justify the fast-standing-still styling. The Giulia seen here is the top-of-the-line Quadrifoglio edition, which has a turbocharged V6 that produces 510 horsepower (likely a metric figure, so it might be rated 503 here) and is good for a trip to 62 miles per hour in just 3.9 seconds. The car will also come in lower-power specs, likely using variations of a turbocharged four-cylinder. That quick acceleration is at least partially down to a very impressive curb weight. Alfa hasn't given us an official figure, per se, but does mention that the Giulia has a weight-to-power ratio "lower than 3kg/hp." Doing the math, that would put the sedan under 3,400 pounds, which is impressive. For reference, a BMW M3 sedan makes 425 hp and weighs in at around 3,600 pounds, while a 464-hp Cadillac ATS-V weighs about 100 pounds more. We know from Alfa's US-spec 4C that the sedan might gain a bit of heft in its cross-Atlantic translation, but if it's even in that ballpark, we'll be excited. Handling should be excellent, too, at least as far as we can tell from the case made on paper. The company boasts a 50/50 front/rear weight distribution, with a multi-link rear suspension and double wishbones up front. We're also promised "rapid, accurate steering" which, again, is borne out by the 4C. The Giulia Quadrifoglio features a torque-vectoring rear differential, an active front splitter to improve aerodynamics at high speeds, and a computer system called Chassis Domain Control to keep the various subsystems balanced. Touted as a competitor to the BMW 3 Series (an M3 competitor in this spec), the Giulia will be available as a rear-wheel-drive vehicle as standard, of course. But an optional all-wheel-drive setup is also in the cards. You'll have to decide for yourself if the flowing, long-hood-short-deck styling works, but we think it's excellent (at least based on the first few images). Find a bit more detail about the upcoming Giulia in the press release below, and expect more from Milan shortly.

Alfa Romeo Giulia leaks early

The new Alfa Romeo Giulia is set to debut June 24, but the eagle-eyed folks at CarScoops already found these two somewhat blurry shots of the upcoming sedan. While there's unfortunately no photo of the front, these images give an idea of what to expect from Alfa's future four-door challenger to the BMW 3 Series and Mercedes-Benz C-Class. According to CarScoops, this is the Quadrifoglio Verde performance trim, and the blurry profile images certainly appear to show that insignia on the front fender. Don't worry about the mouthful of a name, though, because the far less vowel-filled Cloverleaf moniker is reportedly being used in some markets. Beyond the badge, this crimson Giulia has a short deck at the rear and large fender flares. Vents cut into the fenders also communicate the model's sporty intentions. The rear shot shows angular taillights and dual exhausts nestled in a diffuser down below. The Giulia badge is clearly visible, and there's a contrasting black lip spoiler running along the edge of the trunk. A set of black wheels completes the performance-tuned look. For now, hard facts about the Giulia's mechanical details remain largely a mystery. The engine range reportedly includes a V6 with some relation to Ferrari that possibly pumps out around 480 horsepower, and a turbocharged four-cylinder might also be available. Some portions of the chassis are rumored to be borrowed from the Maserati Ghibli, as well. A crossover sharing the same platform may join Alfa's lineup in 2016. Related Video:

Alfa Romeo Giulia to get Ferrari-related engine

Alfa Romeo has a long, proud history of using V6 engines in its coupes, sedans, and sports cars over the years, but as the new Giulia sedan approaches, the Italian marque is allegedly turning to Ferrari for its next six-cylinder. This is obviously not the first time a Ferrari-sourced or derived engine has been found under an Alfa's long hood. While 8C Competizione famously used a version of Ferrari's F136 V8 during its short run, the Giulia's new V6 will be offered on a much larger scale, slotting in above an entry level, four-cylinder turbo (likely the next-gen version of the 4C sports car's 1.75-liter engine). According to Autocar, the new V6 will be "specially developed for Alfa Romeo," and will be built at the Termoli engine factory alongside the new turbo four-cylinder. As for the rest of the Giulia, Autocar has been able to shine a light on a number of other details about the new midsizer. It will, thankfully, be rear-wheel drive, and designed to counter the "mostly cold and clinical" and soulless cars of the German competition, Maserati chief Harald Wester told AC. Some of the new sedan's structural elements will even be shared with Maserati's entry level model, the Ghibli. Most notable of all, though, is what the Giulia means for American consumers. After the limited-run 8C and the niche 4C, the new sedan will lead Alfa Romeo's long-awaited, large-scale return, where it will combat the popular BMW 3 Series, Mercedes-Benz C-Class, Audi A4, not to mention rivals like the Cadillac ATS and Lexus IS. Look for more on the Giulia next week when it's officially revealed in Milan.

2015 Alfa Romeo 4C Spider First Drive [w/video]

New cars are getting, to quote Alice during her Adventures in Wonderland, "curiouser and curiouser." Take the Alfa Romeo 4C, a car from a mass-market European brand with supercar-like construction at a price that starts under $55,000. The exotic looks on the outside are countered with an almost pre-war era lack of frills on the inside, but the 4C drives like a street-legal go-kart when you put it to work. That price is either a bargain or a ripoff, depending on your priorities. This oddity now has a topless variant in the 2015 Alfa Romeo 4C Spider, which is almost identical to the coupe at first glance. On the stat sheet, two numbers separate this open-top car from its closed-cabin sibling. The first is ground clearance, which goes down in the Spider: 4.4 inches here compared to 4.5 inches in the coupe. The second number is 22. That's how many pounds the Spider gains by losing its roof, for a claimed weight of 2,487 pounds. Alfa Romeo senior product planner Fabio Migliavacca says none of that mass comes from body reinforcement. The 4C's carbon fiber tub was engineered for convertible duty from the go. Alfa Romeo engineered the 4C's carbon fiber tub to handle convertible duty from the beginning, so the roof on the coupe – made of the same sheet-molded compound as the rest of the body – isn't a structural member. The Spider's canvas soft top accounts for an extra 14.3 pounds, making it heavier than the roof on the coupe. And yes, you read that correctly, the Spider comes standard with a canvas top. The optional carbon fiber roof panel costs $3,500. In fact, the options list is so full of woven composite accessories that, during the presentation, one journalist asked if the $1,595 charge for destination and handling could also be had in carbon fiber. The other 7.7 pounds comes from small alterations. The Spider gets larger mufflers – 11-liter cans here, as opposed to eight liters on the coupe - for a richer exhaust note. The car's rear haunches are reshaped to be fuller than those on the hardtop, and the engine cover is now a single solid piece, without the coupe's revealing clear insert. A few changes on the Spider will come to the coupe, including a pair of cellphone pockets, one next to each seat. The awful Parrot stereo goes away, replaced by a more friendly Alpine unit. Some coupe options are standard features on the Spider, like the full leather interior. Two of the six seat styles and four of the six available wheels are exclusive to the Spider.

Mopar updates owner apps to make car ownership easier

Owners of any Fiat Chrysler vehicle will want to head to the Apple App or Google Play store to download the latest version of their brand-specific smartphone app. Developed by Mopar, the new suite of FCA Owner apps specific to each brand pack a number of valuable features. For starters, the apps let owners access information like maintenance schedules, service history and recall notices. The apps also include an array of how-to information and instructional videos, offer push notification for important updates like maintenance offers and recall alerts, and allow customers to schedule test drives and receive quotes from their local dealers for new vehicles. But that's just the tip of the proverbial iceberg. The FCA Owner apps also feature an augmented reality function that helps drivers identify instrument-panel icons. There's a Parking Reminder feature that helps drivers remember where they parked their car, guides them back to their parking spot and tracks the time left on the meter. Finally, there's an Accident Assistant feature that helps drivers record the specifics of an accident, upload insurance information and take photos of the scene. It'll even help find the closest certified collision repair facility, schedule an appointment and access roadside assistance. The apps are available for any Chrysler, Dodge, Ram, Jeep, Fiat or Alfa Romeo built from 2011 till today, and are available for either iOS or Android. If you've got more than one FCA vehicle in your garage, you needn't download multiple versions of the app as they'll work on any model the Italian-American automaker offers. Mopar Enhances FCA Owner Apps - Redesigned FCA Owner apps offer a wide range of VIN-specific information - Owners can access maintenance schedules, service history, recall notices and more - "Augmented reality" function, beginning with 2015 models, allows owners to use camera feature on mobile devices to scan and identify instrument panel icons - Industry-first Accident Assistant feature helps owners easily document important accident information and quickly locate a certified repair facility - Individual brand versions of the app support all FCA brand vehicles - FCA Owner apps are free to download for both iOS and Android mobile devices May 29, 2015 , Auburn Hills, Mich. - The Mopar brand has redesigned and enhanced its suite of FCA Owner apps, putting more resources than ever at owners' fingertips with easier access to vehicle and lifestyle information.

Ram, Jeep redesigns on hold, Alfa Romeo models may come sooner

Last summer, FCA outlined an ambitious five-year plan that sketched out the company's product intentions for each of its brands through the end of 2018. However, even the best strategies sometimes need tweaking. According to Reuters after speaking with unnamed people at auto suppliers, FCA is now possibly delaying at least a dozen projects in North America for a variety of reasons. From vehicle to vehicle, these postponements allegedly last anywhere from just a few months to over a year. The sources from the suppliers claim that in some cases these tweaks are for engineering and design changes. The next-gen Ram 1500 reportedly has among the shorter delays and is being pushed from mid-2017 to November 2017, according to Reuters. Also, the much-discussed future Jeep Wrangler is allegedly moving a little later to July 2017. Among the vehicles purportedly seeing longer delays, the next-gen Grand Cherokee could get pushed back about a year to 2018. That then forces the launch of the three-row, luxury Grand Wagoneer to be even further away. Jeep's upcoming C-segment CUV and the all-new Chrysler 300, Dodge Charger, and Challenger might also see postponements. The one brand allegedly seeing an accelerated plan is Alfa Romeo. Without going into detail, the sources from these suppliers claim that the Italian automaker is getting even more vehicles for its lineup and could get them even faster than planned. "Those plans need to be flexible and fluid, with the potential to add some vehicles, pull some forward and extend the life cycle of others," FCA said to Reuters about all of these allegations. "We look at these programs on a vehicle-by-vehicle basis." Investment in the auto industry has been a major topic for FCA CEO Sergio Marchionne as of late. He believes consolidation is necessary so that companies aren't burning money on the same projects. Related Video: News Source: ReutersImage Credit: Bill Pugliano / Getty Images Plants/Manufacturing Alfa Romeo Chrysler Dodge Fiat Jeep RAM Sergio Marchionne FCA fca us

1932 Alfa Romeo 8C 2300 Spider wins top prize at Villa d'Este

Every year, a selection of the most beautiful automobiles ever made travel to the shores of Lake Como in Italy, for the Concorso d'Eleganza Villa d'Este. Only one of them can be named the belle of the ball, however, and this year, top honors went to a classic 1930s-era Alfa Romeo. The 1932 Alfa Romeo 8C 2300 Spider owned by American collector David Sydorick won the Best in Show award. The deep red roadster is entered the circle of finalists after winning the B class for "Pre-war sports cars which defied the Great Depression." The classic Alfa features coachwork by Zagato. The coachbuilder notes that another one of its creations – a 1956 Maserati A6G/54 also owned by an American collector – won the post-war class. The modern Maserati-powered Mostro, which Zagato revealed at the concours and delivered to its first customer, did not win the Concepts and Prototypes class. (But we've included an updated image gallery below just the same). That award went to the Bentley EXP 10 Speed 6. The people's choice Coppa d'Oro was awarded to the 1950 Ferrari 166 MM Barchetta by Touring, while a 1973 Munch-4 TTS-E won the motorcycle category. Related Video: Concorso d'Eleganza Villa d'Este 2015: Winners dazzle at the time-honoured Classic Weekend on Lake Como Munich/Cernobbio. An impressive parade of all the cars and motorcycles entered in competition and the announcement of this year's prize winners provided a dazzling Classic Weekend on the banks of Lake Como with a fitting climax late on Sunday afternoon in front of thousands of spectators. The Concorso d'Eleganza Villa d'Este had once again underlined its stand-out status on the exclusive event calendar for historic cars and motorcycles. All eyes were trained on the line-up of precious classic machines and striking concept cars over the two days of the Concorso. Under a pleasantly warm sun, the event's "Seventies Style – the Jet Set is back" banner spanned a host of special exhibitions and highlight features, creating a fitting stage for a weekend that will live long in the memory. As ever, the best was left until last. The jury of experts provided the event with its crowning moment as the Trofeo BMW Group for "Best of Show" was awarded to an Alfa Romeo 8C 2300 Spider from 1932. The Coppa d'Oro Villa d'Este prize decided by public referendum was won by a Ferrari 166M Barchetta from 1950.

The cars of notorious dictators

It's good to be the king, at least until your people have had enough of you. Last week, we brought you famous presidential cars. This week, we're going to the opposite end of the political spectrum, looking at what history's mad men drove throughout their repressive and violent regimes. These dictators were absolutely powerful, and absolutely corrupt. More nightmares for their people than rulers, their iron-fisted control gave them the ability to satisfy any wild desire with nearly limitless funds. While they all splurged on luxury goods, cars were a particular passion of many dictators. Cars make a powerful statement to the public about wealth, status and control. It's how you are presented at ground level to your adoring masses or mortal enemies. A custom luxury car with plenty of armor plating reinforced the specialness and "otherness" of the ruler to friend and foe alike. Muammar Gaddafi, Libya, 1969 - 2011 Lybia's President for Life Muammar Gaddafi fancied himself not just a car enthusiast, but a car designer for the masses as well. He supposedly designed a car called the "Saroukh el-Jamahiriya" or Libyan Rocket. It had a 230-horsepower V6 and the nose and tail of a rocket. He was trying to produce a safer car. What makes it safe car? Tough to say. Not a lot was ever released it. Apparently the el-Jamahiriya did come with airbags and collapsible fenders in case of a collision. A spokesperson said "The invention of the safest car in the world is proof that the Libyan revolution is built on the happiness of man." We'll just have to take his word for it. When he wasn't designing his own cars, Gaddafi was ordering up custom rides, large and small. Besides a heavily armored BMW 7 Series and a Mercedes S-Class stretch limo, Gaddafi had this custom Fiat built at a cost of $260,000. The gold in the trim is real gold (of course) and comes with some touches that are pure Gaddafi. For instance, the Fiat badge was replaced with an outline of the continent of Africa, with Libya cut out in green. Rebels seized the Fiat and Gaddafi's other trappings of power after putting an end to Gaddafi's 42 years in control. Jean-Claude "Baby Doc" Duvalier, Haiti, 1971 - 1986 Jean-Claude "Baby Doc" Duvalier was the second-generation dictator of Hati from 1971 to 1986. He made life hell for his people for 15 long years, starting when his father died when he was just 19 years old. Imagine if Justin Beiber was given a tiny island nation to run.