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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Volvo still undecided on offering plug-in hybrid versions of all models

The automotive world is only a few months away from getting its first real glimpse at Volvo's big gamble with the unveiling of the next-generation XC90 (pictured above as the Concept XC Coupe). We're already getting a preview of the revolutionary upgrades with the introduction of the Swede's Volvo Engine Architecture family into some of its 2015 models, like the recently driven S60. These changes are just the start, though. The real magic could be in the powertrains.
Dean Shaw, Volvo Cars North America vice president of corporate communications hinted to Autoblog a few months ago that every model sold in the US could come in a plug-in hybrid variant, starting with the new XC90. Despite confirmation rumors that this has now come to pass, Shaw told AutoblogGreen that the only thing Volvo is confirming right now is that the platform is capable of that. "We haven't confirmed that all US Volvos would be available with PHEV," he said.
Shaw did confirm that that XC90 will come with a gas and plug-in hybrid powertrain that offers "around 400 horsepower." According to Plugin Cars, the new XC90 will be unveiled in August and will make its public debut at an as-yet-unnamed auto show in the fall. Also, sometime during the 2016 model year, a plug-in hybrid variant will be added to its lineup.

Volvo Polestar celebrates STCC title with Black R edition S60, V60 and XC60

The relationship between Volvo and Polestar was forged - and forges deeper still - on the racetrack, where the latter fields the former's tin-top entries in the STCC, WTCC and V8 Supercars. And based on their success together in touring-car racing, Volvo has had Polestar amp up a number of its production road cars. What we have here is the latest.
This year Volvo and Polestar dominated the Scandinavian Touring Car Championship, taking both the drivers' and manufacturers' titles. So to celebrate, Polestar has rolled out a new Black R package for the S60 sedan, V60 wagon and XC60 crossover.
The package includes an upgrade to 329 horsepower for the T6 engine and to 230 hp for the D5, and further enhances with special wheels, a dropped suspension, special sport seats and more. Unfortunately the package is only being offered in Sweden, but you can scope out the details in the press release below and the photos in the gallery above.