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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo Cars sees flat or lower retail sales this year

STOCKHOLM — Volvo Cars flagged a potential dip in retail sales this year after posting higher second-quarter profits. Supply problems, above all a global shortage of semiconductors, have squeezed output and retail sales in recent quarters, but Volvo said it was seeing a "marked improvement" in the stabilization of its supply chain. The Sweden-based carmaker said on Wednesday it expected full year retail deliveries to be lower or on par with 2021, while wholesale volumes will increase. "However, due to the time lag between production and retail deliveries, those improvements are not expected to result in an increase in retail sales during the calendar year," the company said. Volvo Chief Executive Jim Rowan said the company would "keep an eye on" consumer sentiment, not least due to higher inflation. "But right now demand is very strong," he said. Volvo's quarterly operating profit rose to 10.8 billion Swedish crowns ($1.06 billion) from 4.8 billion a year ago as accounting effects from the listing of high-performance automaker Polestar gave a boost. Operating earnings for the core business at Volvo Cars, majority owned by China's Geely Holding, reached 4.6 billion in the quarter. "Volvo reported a solid set of Q2 results in the light of multiple hurdles including semiconductor constraints and impact of Chinese lockdowns on demand," investment bank JPMorgan said in a note. Volvo has been a strong performer in recent years and recorded 2021 earnings that surpassed pre-pandemic levels. 

Volvo EM90 unveiled as electric minivan for the Chinese market

Volvo is bringing boxy back with the EM90, its first entry into the minivan segment. Described as a "living room on the move," the people-hauler features an electric drivetrain and a spacious-looking cabin with three rows of seats as well as a long list of technology features. Unverified reports claim that the EM90 is based on the Zeekr 009. Volvo hasn't revealed what's under the sheet metal, but design details such as the shape of the windows and the kink on each sliding door seemingly confirm the connection. However, the EM90 features a look of its own that's characterized by Thor's Hammer-shaped lights on both ends, a body-colored front-end panel with a backlit Volvo emblem, and "VOLVO" lettering on the hatch. Volvo explains that the front's design was inspired by "skyscrapers and cutting-edge immersive art." Road noise-canceling technology and a dual-chamber air suspension system should make the EM90 a comfortable space to travel in. If it's too quiet, Volvo offers a 21-speaker Bowers & Wilkins sound system, 5G connectivity, and a roof-mounted 15.6-inch screen that folds into the headliner when it's not in use. It can be used to display entertainment options via third-party apps and it can project a user's phone. If you'd rather get work done, there are tablets integrated into the individual rear seats and a "meeting room" mode that adjusts the screens, the seats, the windows, the air conditioning, and the interior lighting accordingly. "Theater" and "bedroom" modes are available as well. While the rear occupants are working, watching a movie, or sleeping, the driver faces a digital instrument cluster and a 15.4-inch touchscreen for the infotainment system. Several cameras, a millimeter-wave radar, and ultrasonic radars power a wide selection of electronic driving aids. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Power comes from a 268-horsepower electric motor linked to a 116-kilowatt-hour lithium-ion battery pack. Volvo quotes a maximum driving range of up to 458 miles, though it notes that figure was obtained using the Chinese testing cycle. Zero to 62 mph takes 8.3 seconds.  Made in China, the Volvo EM90 is on sale now on the Chinese market. There's no word on whether it will be sold in other countries, Volvo merely said the model is "coming first to China," but we wouldn't bet on seeing it show up in a showroom on our side of the Pacific.