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Volvo reapplies to trademark the term C60

Perusing the database at the U.S. Patent and Trademark Office, CarBuzz happened on a trademark application Volvo cars filed for the term C60. Submitted earlier this month, on December 14, the mark would cover "Vehicles and Products for locomotion by land, air or water." Sounds like a car to us. Knowing the way trademarks go — which means knowing we might never see them on a production vehicle — this could be Volvo hedging a very long bet. The easiest guess as to where C60 might fit in the lineup is as the crossover coupe version of the XC60 Recharge, following the mold of the XC40 Recharge and C40 Recharge (pictured). With the current, second-gen XC60 having arrived for the 2018 model year, we would think a C60 version waits until a heavy facelift or new generation to join the party, assuming it ever happens. What's not hypothetical is Volvo's long-term involvement with the C60 alphanumeric. Going deeper into the USPTO files, seems Volvo first applied to trademark C60 on September 5, 2001, the same day the automaker also applied to lock down C40. Volvo traded paperwork with the government agency until 2009, when the carmaker abandoned both C40 and C60 in March of that year. Oddly, two months before, in January 2009, Volvo had reapplied to trademark C40 and C60, then abandoned both again seven years later, in July 2016. Again, oddly, nine months before the second abandonment, Volvo had reapplied yet again to trademark both C40 and C60. That was in November 2015. The USPTO granted Volvo the rights to the mark at the end of 2016, and it remains valid. So Volvo's latest submission is the continuance of the mark it's owned for six years and been toying with for 21. Volvo Cars owns the XC40 and XC40 Recharge trademarks, as well as C40, but it doesn't own a C40 Recharge trademark, the latter being the name of the production model. It took 20 years from Volvo's first idea of the C40 for us to get a production version. We don't know what a potential C60 will be, but it shouldn't be too far away. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus could be sold to Chinese automaker Geely

Two things are constant throughout the history of Lotus Cars: amazing vehicles, and financial struggles. Frequent changes in both ownership and leadership have left the company's future up in the air. And while the new management has improved quality and set a new product plan in place, its seems that Lotus could have a new parent company soon. Despite comments to the contrary, Chinese automaker Geely is rumored to be interested in acquiring Lotus Cars. The British automaker has been owned by Proton since 1996, but after Proton was sold to DRB-Hicom in 2012 investors suggested selling off Lotus. The Star Online reports that PSA in France is rumored to be looking at purchasing Proton cars from DRB-Hicom. In turn, Geely, the parent company of Volvo, is interested in purchasing Lotus from Proton. The report states that Geely has no interest in mass-market vehicles from Proton, while crossover-focus PSA, owner of Peugeot and Citroen, has no interest in a sports car manufacturer like Lotus. China has been encouraging its native automakers to purchase and acquire technology it lacks. Buying Lotus looks like it would benefit both companies. Lotus needs an influx of cash while Geely, looking to compete further on the global stage, would gain a great deal of technical and engineering knowledge from Lotus. Geely's stewardship of Volvo has been mostly hands-off, while giving the Swedish company enough money to invest in new platforms and technologies. If the same were to happen to Lotus, Colin Chapman's company could have its best years ahead of it. Related Video: News Source: The Star Online via Car BuzzImage Credit: Getty Rumormill Lotus Volvo Citroen Peugeot Lightweight Vehicles Performance Supercars Geely

Volvo shows glimpses of new Concept C Coupe ahead of Frankfurt [w/video]

Volvo has released a short teaser video for a concept car that will be unveiled on August 29 ahead of the Frankfurt Motor Show. At first glance, it would appear to be nothing more than a few sketches and some words from Volvo design boss Thomas Ingenlath, but at about the 11-second mark, four images are flashed on the screen revealing the true nature of the video - the Volvo Concept C Coupe.
As Inglenlath suggests in the video, this new concept is designed to help bring more excitement to the brand's lineup, and from what we can tell in these strategically captured shots, the company is definitely on to something. While we don't get too much of look from any one angle, the front reveals what appears to be a concave version of Volvo's signature grille and the side shows off a stylish greenhouse. We have to wonder, do these images confirm the identity of the mystery concept car that's been floating around the Internet this week? In either case, our favorite view is perhaps the rear shot giving us a glimpse of the car's name as well as its flat, wide haunches and C-shaped taillights.
Scroll down to watch the whole video, and if you don't have a trigger-quick mouse finger, don't worry. We made a gallery of screen shots showing the four embedded images.