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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Stolen first production Volvo P1800 recovered

Late last month, we told you about a 1961 Volvo P1800 that had been stolen in Sweden. The thought of losing a classic coupe to an unscrupulous thief is troubling enough, but this wasn't just any P1800 - it was the very first production example minted, and the restored red-over-white two-door was owned by the vice president of the Swedish P1800 Club to boot. Chassis Number Two was pilfered from a Stockholm lockup on either August 21 or 22, and the theft triggered an international hunt of sorts.
Fortunately, that hunt has come to a (mostly) happy ending. According to Larmtjänst AB, a non-profit organization dedicated to fighting vehicle crime in Sweden, the car was spotted by someone who had read about the missing classic. The P1800 was recovered in Hägerstensvägen, a municipality of Stockholm, after being found abandoned on the road covered with a tarp. The owner is reportedly very relieved that his Volvo is mostly intact, marred only by a broken ignition and a dirty interior.

Volvo V60 Polestar speeds into view

Send us photos of a new wagon out testing, and you've got our attention. Send us photos of a fast wagon lapping the Nürburgring and, well, we're just as giddy as can be. Our spy shooters just blessed our inbox with some fresh shots of Volvo's new V60 wagon out testing in Polestar guise, sporting the same Rebel Blue paint job as the thunder-from-Down-Under limited-edition S60 Polestar, as well as an aggressive front fascia, huge wheels, Brembo brakes, a rear diffuser panel and a roof spoiler. Hello there, hot stuff.
Like its sedan counterpart, the V60 Polestar is expected to use a boosted version of Volvo's 3.0-liter turbocharged six-cylinder engine, pumping out something like 350 horsepower. To keep everything in check, that force will almost certainly be sent to the ground via all-wheel drive.
It's unclear if Volvo will sell the V60 Polestar as a limited-edition affair for our friends in Australia, or if this longroof hot-hauler will be offered in other markets this time. After all, Volvo is bringing the V60 over to American soil early next year, so consider our fingers - and toes - crossed.