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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Honda, Volvo, Lincoln are North American Car, Utility and Truck of the Year

The Detroit Auto Show has officially kicked off, as it always does, with the announcement of the North American Car, Utility Vehicle and Truck of the Year winners. For 2018, those are the Honda Accord, Volvo XC60 and Lincoln Navigator, respectively. The Honda Accord beat out two other finalists, the Toyota Camry and the new Kia Stinger. The Accord stood out for its styling, drivability and standard equipment. The Volvo XC60 came out ahead of the Alfa Romeo Stelvio and Honda Odyssey minivan. It was chosen for its luxury, ride and value when equipped well. The Lincoln Navigator, a heavily updated model that remained true to the concept car on which it was based, beat the Ford Expedition, as well as the only pickup in the list, the Chevrolet Colorado ZR2 (which was a finalist for Autoblog's own Technology of the Year Award). NACTOY juror Ron Sessions complimented the "more dramatic update" compared to the Expedition. "With its design now aligned with the Continental, the Navigator becomes an even more important image — and the profit-maker for Lincoln," he said. The NACTOY Awards have been around since 1994. A panel of 60 judges, all automotive journalists, whittle the list down to three finalists in each category before announcing the winners in January. The Utility Vehicle category was added for 2017. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Honda Accord Touring 2.0T View 106 Photos Related Gallery 2018 Volvo XC60: First Drive View 22 Photos Related Gallery 2018 Lincoln Navigator: First Drive View 53 Photos News Source: NACTOY Auto News Detroit Auto Show Honda Lincoln Volvo Truck Crossover SUV Luxury Sedan 2018 detroit auto show north american car of the year NACTOY north american truck utility of the year

Volvo Concept Recharge previews the future of Volvo design and technology

Volvo has announced a whole slew of information about where the company is headed, from battery technology to advanced driver aids. And it was all capped by the concept car you see above, the Volvo Concept Recharge. It all shows that Volvo's future is stylish, electrified and featuring the latest in safety technology. So, in a way, pretty much exactly what you'd hope and expect. Volvo didn't say much about the specifications of the Concept Recharge, but its design will clearly influence future Volvo models, including the company's upcoming flagship electric SUV that will be revealed next year. The front ditches even faux grilles for a sculpted fascia. The shape does echo some of the look of a grille, particularly with the Volvo slash and badge in the middle. The "Thor's Hammer" headlights remain, and in the case of the concept, they have wild running lights that slide up and out of the way inside the housing to make way for the actual projector headlights at night time. The whole shape of the car is based around the electric powertrain. It has a low floor and glass roof that means the whole body can be made lower and sleeker without compromising space. The wheels are pushed to the far edges, too. At the back, the car has slim vertical taillights, continuing a Volvo design tradition. On the roof, there is a lidar sensor placed at the top of the windshield. This is a significant piece of Volvo's future, as its next generation of vehicles, starting with that aforementioned SUV, will all come with one of these sensors as standard. It will be used in combination with cameras, radar, real-time data, machine learning and mapping data to provide advanced driver aids, including what Volvo describes as "unsupervised autonomous" driving in specific circumstances. Basically, it will be SAE Level 3 autonomy, a step beyond the hands-free, but still supervised Level 2 systems such as GM's Super Cruise. It will only be available on specific roads in specific circumstances, and so it won't be able to handle the entire driving task from driveway to driveway. The company expects to offer this level of autonomy on highways first, and it will only be in specific areas to begin. It didn't give an exact timeline for the roll-out and it will be a more gradual increase over time, rather than everything being launched all at once. The company also emphasized that it will only begin launching the features when they're well and truly ready.