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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo and Starbucks to put charging stations at coffee shops

Volvo and Starbucks are joining forces to give electric vehicle owners a more pleasant charging experience. The two companies have announced a plan to install EV charging stations at Starbucks coffee shops across several U.S. states as part of a pilot program to study the project's scalability. About 60 chargers will be installed at 15 Starbucks locations along a 1,350-mile route between Denver and Seattle, which is home to the coffee giant.  Volvo told Autoblog that the chargers will be a mix of ChargePoint DC chargers comprised of Express 250 units, capable of delivering 62.5 kW, and Express Plus units, capable of delivering up to 350 kW. All chargers will have both CHAdeMO and CCS plugs. Placed about 100 miles apart, the charger-equipped Starbucks fall within the range of most EVs, and their relative proximity should limit the amount of advanced planning one would have to do during an EV road trip. The companies plan to offer them to any drivers of electric cars. Charging fees will apply, but Volvo vehicles will get to use them either free of charge or at a discount. The locations of these chargers will show up in ChargePoint's smartphone app, or with an in-dash app on Google-equipped Volvo models. Jokes about latte-sipping Volvo drivers aside, the program opens a world of new opportunities for charging. A Volvo C40 Recharge takes about 40 minutes to replenish its batteries from 20% to 90%. Other electric cars are comparable. A coffee shop is a much more pleasant place to wait that out than a Kroger or Walmart, and as we discovered last week, EV chargers and businesses like Starbucks are banned from interstate rest areas by federal law. Add the availability of wifi and clean-ish bathrooms at most Starbucks locations, and it makes for an ideal pit stop opportunity. Besides, on a long road trip, drivers must replenish their caffeine just as cars must replenish their fuel tanks or batteries. The solution — chargers at coffee shops — is so glaringly obvious, it's a wonder why it's taken so long for a partnership like this to happen.

Current-generation Volvo XC90 will be sold alongside its successor

Volvo's next-generation XC90 sounds like it will be more of a revolution than a simple evolution — even the name will change. The firm doesn't want to alienate buyers, so it will sell the current-generation model alongside its replacement for at least a couple of years. Allegedly called Embla, the XC90's successor will inaugurate an evolution of the existing SPA2 platform and a number of driver-assistance features. Some rumors claim that it will be offered exclusively with an electric powertrain. Keeping the second-generation model around is a way for Volvo to prevent buyers who don't want an electric car and who don't need the latest and greatest tech features from going to the competition. Making the two people-movers in separate factories will ensure that both can be built without creating logistical issues. "That is an advantage of building the new one in Charleston, South Carolina. Why should we close down the old one in Torslanda when you still have a market for hybrids, especially in America and in China?," said outgoing company boss Hakan Samuelsson in an interview with Automotive News Europe. He stopped short of saying precisely how long the current-generation XC90 will remain in production for, however. Far from worrying about internal competition, Volvo plans to give the XC90 at least one more update in order to help it fend off a growing list of rivals, especially in key markets like the United States. "We will even look into upgrading it so it looks a bit better," he told the publication. As of writing, it's the oldest member of the Volvo range: it spearheaded the brand's revival when it made its debut for the 2016 model year. More information about the XC90's replacement will emerge in the coming months, and we expect to see the model in late 2022. When it lands, it will be clearly positioned as Volvo's flagship, a spot that the XC90 has occupied since the first-generation model arrived in 2002. As new cars become more advanced and correspondingly more expensive, keeping an older model around as a budget-oriented option is a strategy that's slowly gaining ground. Porsche confirmed that the current- and next-generation versions of the Macan will coexist for a few years for reasons not unlike Volvo's. Ram keeps the last-generation 1500 in its range and charges $6,385 less for it than for the new model. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.