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2015.5 Volvo S60 and V60 Polestar [w/video]

Polestar Performance has been around since 1996, but until recently, it only did two things: manage Volvo motorsports operations and run a specialist consumer-facing side that built concept cars and boosted Volvo's turbocharged production cars by 15 to 60 horsepower. Five years ago, it fulfilled its long-held desire to engineer an actual production car, first creating the C30 Polestar Performance Concept, a showcar that led to the C30 Polestar Limited Edition.
That foray led to the berserker, 508-horsepower 2013 S60 Polestar Concept that Auto Motor und Sport called "a hard slap in the face to the Germans," and that model led to the limited-edition S60 Polestar production car just for Australia, a car reviewers swooned for, with one comparing its chassis finesse to the Ferrari 458 Italia.
All of which is to say, Polestar has a good start for a motorsports and tuning company to make good on its production car dreams. The 2015 Volvo S60 Polestar and V60 Polestar keep that momentum going, and beautifully at that.

Volvo to go all electric by 2030, hastening internal combustion's death

LONDON — VolvoÂ’s entire car lineup will be fully electric by 2030, the Chinese-owned Swedish company said on Tuesday, joining a growing number of carmakers planning to phase out fossil-fuel engines by the end of this decade.   “I am totally convinced there will be no customers who really want to stay with a petrol engine,” Volvo Chief Executive Hakan Samuelsson told reporters when asked about future demand for electric vehicles. “We are convinced that an electric car is more attractive for customers.” The Swedish carmaker said 50% of its global sales should be fully-electric cars by 2025 and the other half hybrid models. Owned by Hangzhou-based Zhejiang Geely Holding Group, Volvo will launch a new family of electric cars in the next few years, all of which will be sold online only. Volvo will unveil its second all-electric model, the C40, later on Tuesday. Samuelsson said Volvo will include wireless upgrades and fixes for its new electric models — an approach pioneered by electric carmaker Tesla Inc. Carmakers are racing to switch to zero-emission models as they face CO2 emissions targets in Europe and China, plus looming bans in some countries on fossil fuel vehicles. Last month, Ford said its lineup in Europe will be fully electric by 2030, while Tata Motors unit Jaguar Land Rover said its luxury Jaguar brand will be entirely electric by 2025 and the carmaker will launch electric models of its entire lineup by 2030. And last November, luxury carmaker Bentley, owned by GermanyÂ’s Volkswagen, said its models would be all electric by 2030. Electrification is expensive for carmakers, and as electric vehicles have fewer moving parts, auto employment is expected to shrink.    Volvo CEO Samuelsson said that industrywide, electrification will mostly affect engine plants and auto suppliers providing everything from oil filters to fuel injectors and spark plugs. “Those are a lot of jobs of course,” he said. “But overall I donÂ’t think there will be a big difference.” Volvo said it will “radically reduce” the complexity of its model line-up and provide customers with transparent pricing. The carmakerÂ’s global network of 2,400 traditional bricks-and-mortar dealers will remain open to service vehicles and to help customers make online orders.

New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.