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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Volvo Concept Coupe is a long-legged Swedish GT [w/video]

They may not be the first thing that comes to mind when you think of the marque, but Volvo has a long and surprisingly lustrous lineage of coupes in its stable, from the P1800 to the 142 to the Bertone 262C to the 780 Bertone and the recently departed C70. Few of those two-doors have stood the test of time the way the voluptuous P1800 has, a fact the company's designers are apparently keenly aware of. It is that exact model that Volvo says they've drawn upon for this new Concept Coupe, and while the showcar bears little resemblance to the smaller P1800 that inspired it, both cars have a visual grace and presence that has often eluded the brand's grasp.
While not completely ripping up the design language established by the 2001 S60 in 2000, the Coupe Concept is arguably the most radical design statement we've seen from Volvo in well over a decade. Gone is the tone set by the drop-shoulder hood, and in its place is a more flowing, organic look, with the generous proportions of a grand tourer. The concept is a particularly nice piece of work, from its new T-shaped daytime running lamps to its pronounced rear fenders that subtly echo those of the P1800. Interestingly, Volvo informs that the first production model to benefit from this new aesthetic will be the next-generation XC90 crossover - and judging by the teasers we recently saw, this language looks like it'll translate nicely to the CUV's larger shape.
The Concept Coupe is powered by a through-the-road plug-in hybrid architecture composed of a twincharged 2.0-liter four-cylinder powering the front wheels and an electric motor servicing the rears. All-in, Volvo says the system is good for 400 horsepower and 443 pound-feet of torque.

2022 Volvo C40 Recharge First Drive Review | All electric, all Swedish

PALM SPRINGS, Calif. — Volvo doesnÂ’t rock the design boat often, but the 2022 Volvo C40 Recharge is an exception to the Swedish car companyÂ’s staid, yet handsome norm. The C40 is a fully-electric crossover coupe, and it is VolvoÂ’s first vehicle to adopt this fastback shape. Not only that, but itÂ’s also VolvoÂ’s second electric car, following closely on the heels of the XC40 Recharge, a vehicle weÂ’ll drive soon. With the C40 Recharge being a new shape for Volvo, the design and technology teams are using it to debut some new ideas both inside and out. The rear end features new LED taillight technology from Volvo that features segmented LEDs and sequentially activating turn indicators for a different look than the typical fully-lit Volvo taillight. Its grille is debuting a new “Iron Mark” that houses a brand-new (and improved) suite of radar for the driver assistance systems — the logo is also now heated to ensure that neither ice nor snow buildup will stop the systems from functioning.  As for the crossover coupe part of this design, youÂ’ll notice the rear is full of spoilers. VolvoÂ’s head of design, Eric Beak, tells us that the dual, fin-like rooftop spoilers are there as aerodynamic aids in a bid to increase range. Meanwhile, the big spoiler jutting out on the carÂ’s trailing edge is designed to give the car greater stability at high speeds by reducing lift. The 20-inch wheels you see pictured here are the only option, so hopefully you like them. We do, and we like the look of this car overall. Photographs donÂ’t properly capture the angularity and shape of the body panels, but the C40 is a striking crossover coupe when you get up close to it. What could ultimately be even more controversial than the exterior design are the interior material choices. You wonÂ’t find an inch of leather covering the C40Â’s interior. Instead, Volvo is focusing on sustainable materials made using recyclables. For example, the seats are constructed of VolvoÂ’s suede-like Microtech material that is made of recycled polyester. Ditching leather is great, so long as the replacement is suitable for a luxury vehicle at a luxury price, and in this case, it works in nearly every area. Our one complaint is the steering wheel, for the synthetic leather substitute used here feels too much like plastic and is nowhere near as nice or supple to hold as quality leather is. When it comes to driving and charging the C40, the experience is a vaguely familiar one.